PILMMA Advisory Board

The PILMMA Advisory Board is a group of individuals that have an enormous wealth of knowledge and experience in marketing and management.  These experts have agreed to serve on PILMMA’s Advisory Board to help ensure the success of PILMMA and its members.

PILMMA thanks each and every advisory board member for their unselfishness in contributing and serving as a board member.

PILMMA Founder: Kenneth L. Hardison
President of PILMMA
Founding Partner of Hardison and Cochran

PILMMA is the innovation of Kenneth L. Hardison, the senior partner of Hardison & Cochran, author, and the founder of the Lawyers Inner Circle – Law Firm Marketing and Management Roundtable.  Ken created PILMMA in order to fill the void of marketing and management resources unavailable to personal injury lawyers.  Because groups like the Legal Marketing Association mainly serve transactional and large corporate lawyers, PILMMA was created to solely service personal injury law practices.

 

Lauren Black
Lawyers Marketing Associates,  Inc.

After a brief career as a lawyer, Lauren moved forward in a variety of positions – culminating in her current position and “true calling” in life – marketing and developing law firms. She has handled all aspects of marketing for her clients from the brand analysis and tagline development to television buying analysis, research and schedule development/placement. In addition, she assists in the development and production of all television commercials for her clients. Lauren is the President of the Lawyers Marketing Associates (LawyersMarketingAssociates.com). If you’re looking to get the most out of your law firm’s marketing – Lauren is the person to contact!

 

James Mitchell Brown
Attorney Consultant, Inc.

James Mitchell “Jim” Brown has practiced law with passion, enthusiasm, energy and creativity since 1973.  Jim’s practice has been almost exclusively representing people on a contingency fee basis.  In 2004 he founded Attorney Consultant Inc. and now consults for law firms with up to 25 attorneys.   He enthusiastically shares his dedication and expertise with lawyers throughout the United States in marketing, practice management, business, and every other area of practice.

 

Larry Bodine

Editor in Chief of Lawyers.com

Larry Bodine is a business development trainer who has helped more than 250 law firms generate revenue and get new business by:

• Training lawyers at firm retreats. At one-day or half-day programs, lawyers learn all the business development techniques that work, and are steered away from those that don’t. A retreat is an ideal kick-off event to launch a business development initiative.
• Coaching lawyers to develop their personal marketing plans. Using his proprietary four-page form, lawyers will meet with Larry to create a plan to pursue clients, referral sources, cross-selling opportunities and organizations of clients.  Typically, lawyers will multiply their revenues once a plan is in place.
• Developing business development strategies. As a result, firms can identify their most lucrative, ideal clients; develop pursuit teams to acquire them; identify target industries where they have strength; have a five-year vision for the firm; and use a series of tactics to succeed.
• Using technology to market a practice. Blogs, podcasts, Webinars, e-Newsletters and Web sites extend a lawyer’s marketing reach, and work for a lawyer around the clock.

He is a Technolawyer Legal Technology Consultant of the Year, and an Edge Award winner, for writing the best article published in the ABA’s Law Practice magazine: “What the Web Can Do for You” (Vol. 28: No. 8).

 

Mr. Bodine conducts online Web Seminars on business development and marketing.  See www.PBDI.org. He is also a well-known speaker on business development topics, including presentations for the American Bar Association Annual Meeting, several state (Arizona) and local (Chicago) bar associations, the TAGLaw network, ALFA International Global Legal Network, the National Association of Minority & Women Owned Firms, the Total Practice Management Association, ALM’s LegalTech, the Legal Marketing Association, and the Association of Legal Administrators.

He is a cum laude graduate of both Seton Hall University and Amherst College.

 

Jay Henderson
Real Talent Insight

Jay Henderson began his corporate training career with the Covey Leadership Center, helping to launch Dr. Covey’s best selling book, First Things First. He has helped many organizations implement Covey Leadership Training. He also is a certified instructor of Dr. Covey’s three Internationally recognized leadership programs: Principle Centered Leadership, 7 Habits of Highly Effective People, and First Things First.

Jay is the founder of Topline Performance. He has a passion for coaching his clients on leadership, management, sales development and hiring high performers.  He provides private and group coaching and powerful assessment tools for building dynamic teams.

Educated in Organizational Communications and Psychology, Jay has spent most of his corporate life in Large Account Development & Management, Sales Management, Leadership Development and Performance Enhancement.

While Jay has studied with many specialists in areas of Organizational and Human Performance, he is most proud of his work with the science of Axiometrics where he developed the unique ability to accurately predict job performance of individuals.

Jay lives with his wife and three daughters in Raleigh, N.C.

 

 Alex Nottingham

Business Breakthroughs International

Alex is a business consultant, executive coach, attorney, and author. He consulted and coached many clients, from dental and medical organizations to financial, legal and business professionals. With the implementation of powerful marketing strategies, upgrading and training of staff members, and executive coaching, his clients have witnessed breakthrough success in the millions.

Alex has co-authored a bestselling book with Brian Tracy (International Motivational Speaker) and Nick Nanton (Celebrity Attorney). The title of the book is Counterattack: Business Strategies For Explosive Growth In The New Economy, which hit Amazon’s best seller list.

Alex is a certified BBI and ProfitNow coach. His specific BBI strategies are: acquiring top talent, training and motivating staff, core story implementation, best buyer/dream 100 strategies, script creation and deployment, time management and sales training, team building, group facilitation, and more!

 

Eric Rogell

GlassRock Strategies

Considered a “major influencer” among men 21-45 by many Fortune 500 and consumer product companies, Eric travels the world continuously to attend product launches, special events and consult with companies on how they can more effectively market their products to the masses.

Eric works at GlassRock Strategies, providing marketing, social media and sales strategies to emerging companies. He also regularly consults and lectures on digital marketing, the advantages of education marketing and how to get the most out of social media.

Before getting involved in the digital arena, Eric was the head of product design and development at a $600MM mail order company, Art Director at an online entertainment company, taught promotional design at the Art Institutes, and served as the Creative Director for several national newsstand magazines. It ws one of those magazines where he honed his editing and writing skills, leading him to put down his mouse, and pick up the keyboard.

 



 

Robert A. Kraft
Kraft & Associates

A native of Waco, Texas, Mr. Kraft graduated from Baylor University with a degree in Business Administration, and he graduated from Baylor University School of Law in 1971. Mr. Kraft has practiced plaintiff’s personal injury law in Dallas since 1971. In that time he has represented many thousands of clients in almost every type of injury and disability claim. Mr. Kraft is a former Director, and a current Director Emeritus, of the Dallas Trial Lawyers Association. He served as President of the North Dallas Bar Association for the 2004-2005 year, and is currently a Director of that organization.

Mr. Kraft is a Fellow of the College of the State Bar of Texas, and a Sustaining Member of the Texas Trial Lawyers Association. He is also a Sustaining Member of the National Organization of Social Security Claimants Representatives, and a member of the American Immigration Lawyers Association. Mr. Kraft is a member of the Dallas Bar Association and the State Bar of Texas. He is a member of the Texas Center for Legal Ethics and Professionalism, a Sustaining Member of the American Association for Justice (formerly the Association of Trial Lawyers of America), and is a current member of the Marketing and Client Services Committee of the American Association for Justice.

Mr. Kraft enjoys writing and making presentations. He has written two books, Seven Fatal Mistakes Texas Accident Victims Make, 2006 and Nine Fatal Mistakes Social Security Disability Claimants Make, 2008. He is a frequent contributor to publications of the American Bar Association, with his most recent ABA magazine article being The Client Matters, 2008.

 

Al Lautenslager
Market for Profits

Al is the best-selling co-author of Guerrilla Marketing in 30 Days, is an award winning marketing/public relations consultant, innovative speaker and entrepreneur.

He has shared the stage with Mayor Rudy Guiliani. He has worked with Donald Trump and The Apprentice. Every year he makes numerous media appearances reviewing Super Bowl TV commercials.

Al Lautenslager is the president and owner of The Ink Well, a commercial printing and mailing company in Wheaton, IL, and the principal of Market For Profits, a Chicago based marketing consulting and coaching firm. He is a multiple, “Business of the Year” award winner.

Al is the featured marketing and PR expert for the online version of Entrepreneur Magazine and a certified Guerrilla Marketing Coach.

Al is a member of USA Today’s small business panel and also appears regularly on radio and TV. Al is also the author of The Ultimate Guide to Direct Marketing and numerous other marketing and business books. Al’s newest venture is CEO of

www.CertifiedSocialMedia.com, a social media marketing education and certification program for business owners and professionals of all types.

 

Jim Adler

Jim S. Adler & Associates

Jim Adler, known as THE HAMMER, is the founder of Jim S. Adler & Associates, a law firm with 16 attorneys and a professional legal support staff of more than 150. Mr. Adler practices law with full-service law offices  in Houston, Dallas, Channelview and San Antonio.

Mr. Adler has experience in automobile accidents, trucking accidents, offshore accidents, refinery accidents, constructio

n injuries, burn injuries, brain injury cases, on-the-job accidents, slip-and-fall cases, railroad accidents, electrical accidents and all areas of personal injury practice.

Mr. Adler attended the University of Texas at Austin, where he earned his undergraduate degree, and the University of Texas Law School, where he earned his law degree as a Doctor of Jurisprudence.

Mr. Adler has been a TV and radio personality serving the public as the voice of victims of personal injury accidents for more than 30 years. Mr. Adler has appeared on various television programs, radio programs, civic group panels, radio talk shows, and newspaper interviews speaking of accidents and the rights of personal injury victims. Mr. Adler has devoted his professional life to representing seriously or catastrophically injured citizens in Texas and other states.

 

Chad Dudley 

Dudley DeBosier Injury Lawyers

Chad Dudley is the managing partner of Dudley DeBosier Injury Lawyers. The firm represents clients throughout Louisiana with offices in Baton Rouge, New Orleans and Shreveport.  Chad is also a founding partner of Vista Consulting, a consulting firm that assists plaintiff personal injury law firms across the country improve their operations.

Raised in Honolulu, Hawaii, Chad attended Louisiana State University on a tennis scholarship. Chad’s wife, Vikki Dudley, also played tennis at L.S.U. and they have two children, Hayden and Michael.

 

Trey Ryder
Lawyer Marketing Advisor

Trey’s career in marketing began in 1972, after he graduated from Arizona State University’s College of Business. Over the past 34 years, he has started and owned six businesses and written marketing articles for national publications including Direct Marketing magazine.

Trey’s primary focus for his method is lawyers who want dignified marketing. His continuing education programs have been sponsored by local and state bar associations around the country. In addition, he served as an expert witness in a case involving lawyer advertising. What’s more, Trey’s marketing method was cited in an article published by two psychology professors at Arizona State University.

Today, Trey shares his marketing method with lawyers through a wide range of publications. His columns and articles have appeared in TRIAL (ATLA), Law Practice Management (ABA), The Complete Lawyer (ABA), Lawyers Weekly USA (where he was the marketing columnist for two years), Commercial Law Bulletin (CLLA), Lawyers Weekly Australia, Tort Source (ABA), The Lawyers Competitive Edge (West Group), ALA News, The Federal Lawyer (FBA), The New York Law Journal, Business Law Today (ABA), Law Governance Review, GPSolo (ABA), Young Lawyer Archives (ABA), Legal Management, Law Practice Quarterly (ABA), Marketing For Lawyers, The American Lawyer, and dozens of state and local publications.

In addition, he writes and publishes his weekly Lawyer Marketing Alert. And he maintains the Lawyer Marketing Advisor at www.treyryder.com.

Trey designs and carries out marketing programs for attorneys across the United States and Canada. He serves lawyers from his office in Payson, Arizona, a small mountain town 90 miles northeast of Phoenix.

 

Harlan Schillinger
Network Affiliates

Harlan is a thirty-four year veteran of the advertising industry and joined the Law Firm Marketing group, Network Affiliates in 1985 to lead their attorney marketing efforts. Prior to joining Network Affiliates, Harlan was Vice President and one of the founding partners of Madison, Muyskens & Jones, in Lakeville, Connecticut. Along with his partners, Harlan founded the first syndication firm for retailers using television commercials throughout the United States.

Knowing your business and searching out opportunities for clients is one of his strongest agendas. Throughout the year, Harlan attends attorney meetings , conventions and several prominent roundtable forums throughout the country as a speaker and contributor in order to help his clients stay on top of the legal field. “Creating opportunities and increasing market share for our advertising law firm clients is my #1 priority in this tough economy.”

 

Howard Spiva
Spiva Law Group

Howard Spiva limits his practice to serious and catastrophic personal injuries, wrongful death, worker’s compensation and litigation with an emphasis on traumatic brain injuries & claims involving children. He has been an advocate for injury victims through participation in various organizations such as The Southern Trial Lawyers Association (Past President and Board of Governors), The Georgia Trial Lawyers Association (Past Regional Vice President and Life Member) and The Savannah Trial Lawyer’s Association (Past President).

His firm, Spiva Law Group, is located in Savannah, GA.

 

Michael J. Swanson
Advocate Capital. Inc.

Mr. Swanson has been co-owner, Chief Executive Officer and a member of the Credit Committee of Advocate Capital, Inc. since 2000.  His daily role at Advocate covers a wide range of activities including sales management, strategic planning, credit underwriting, marketing, public relations and advertising.

Advocate Capital, Inc. is a commercial finance company headquartered in Nashville, TN that has developed proprietary financial products and services aimed at the upper echelon of trial law firms in the United States.  Since 1999, Mr. Swanson has also been President and a Member of Wellgen Standard LLC, a private venture capital firm.  Prior to Wellgen and Advocate, Mr. Swanson was Vice President and General Manager of Champion America, Inc.  He held a
variety of positions at Champion from 1989 until its sale in 1999 to Brady Corporation, Milwaukee, WI. Mr. Swanson attended The Ohio State University and Cleveland State University.

In addition to his activities at Advocate Capital, Inc., Mr. Swanson has recently been a lecturer at seminars and trial lawyer meetings nationwide, focusing on financial management and operational excellence at trial law firms.  He is presently authoring a book on law firm finance that is scheduled to be published in 2011.

 

Dale Tincher
Consultwebs

Dale Tincher is CEO of Consultwebs.com, a Raleigh, North Carolina Web design and consulting company. Dale is a prominent North Carolina Web design and promotion specialist, endorsed Web consultant, trainer, writer, photographer and speaker. Dale is a business administration graduate (B.S.) of West Virginia State University. He served as a 1st Lieutenant in the United States Army with tours that included Vietnam. Dale has twenty-five years of computer systems experience, including employment by two Fortune 500 computer companies. Dale has assisted more than 200 U.S. law firms and numerous businesses in various aspects of technology planning and implementation.

Dale is the project consultant for the North Carolina Bar Association’s endorsement of Consultwebs.com, Inc., as the only Web consulting firms endorsed by the North Carolina Bar Association’s Technology Assistance Program (TAP.) Dale’s published articles include local and national legal periodicals. His speaking/training engagements include teaching more than 1,000 CLE students in the past year for The North Carolina Bar Association, its sections and other U.S. legal associations.

 

Lisa Vaughn
Consultwebs

Lisa Vaughn is president of Consultwebs.com, Inc., a website development and online marketing company. Lisa joined Dale Tincher, CEO, in 2001, and has helped direct the company’s growth with an unwavering commitment to delivering results. An original Lexingtonian and proud alumnus of Berea College (KY), her professional concentration is on the setup of Web development divisions for business and organizations, and includes the formation of an in-house global design team for Lucent Technologies. With a specialization in legal website development and marketing, Lisa has worked with more than one hundred law firms across the country to maximize the performance of their Internet investments.

Ms. Vaughn has been invited to speak to numerous legal marketing groups, organizations, and CLE classes. Recent articles include 7 Secrets to Online Marketing Success in a Slow Economy, What are Your Clients Searching For? Understanding Keyword Construction, and Online Marketing: AdWords Moves Beyond PPC. She is a Certified AdWords Professional and Adobe Photoshop Certified. Lisa is also a member of Women Leading Kentucky.