PILMMA Events
Mark Your Calendars for PILMMA's upcoming Marketing Summits!
Fall 2010: October 29th and 30th at the Wynn in Las Vegas, NV
Spring 2011: April 1st and 2nd at the Sheraton in Downtown Atlanta
Why Attend PILMMA’s Fall 2010 Summit
| PILMMA’s Fall 2010 Marketing and Management Summit Friday, October 29th - Saturday, October 30th, 2010 |
NOW ACCEPTING EXHIBITOR
APPLICATIONS! Email Info@PILMMA.org for more info! |
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The Wynn Resort and Casino
3131 Las Vegas Boulevard South
Las Vegas, NV 89109
(702) 770-7000
Images From PILMMA’s Spring 2010 Summit in Cary, NC
Photos by Consultwebs.com.
Slideshow submitted by Ryan Pitz of New Call Solutions.
Steven Heisler
Steven H. Heisler – The Injury Lawyer
Baltimore, MD

At PILMMA’s Fall 2010 Marketing and Management Summit you’ll learn:
- "Yellow Pages – Are They Still Viable?" By Don Benton
- "Law Firm Website TV Shows" By Charlie McDermott
- "How To Use a 30 Minute TV Spot to Cost Effectively get New Clients" By Jeff Hockings
- "Marketing to Hispanics" By Diana Benson
- "Website and Google Updates" By Dale Tincher and Lisa Vaughn
- "Education Based Marketing" By Trey Ryder
- "How to Keep Your Law Firm Financially Fit" By Michael J. Swanson
- "How to Out Perform and Out Position Your Competitors" By Judd Kessler
- "How to Build Teams" By Jay Henderson
- "Using Social Media to get Referrals" By Spencer Aronfeld
- "How to Effectively Create a Strategic Plan and Budget for 2011" Ken Hardison
- "21 Strategies to get Referrals" By Ken Hardison
- ............AND MUCH MUCH MORE!
"The seminar packed a tremendous amount of information into a day and a half. It saved us thousands of dollars and hundreds of hours of mistakes we will avoid."
Charles Hausmann
Hausmann – McNally S.C.
Milwaukee, WI
Who should attend?
Personal Injury Lawyers |
Disability Lawyers |
Marketing Directors |
Office Managers |
Law Firm Creative Personnel |
Law School Students |
Law Firm Marketing Staff |
Communications Managers |
Consultants |
Legal Assistants |
Paralegals |
Firm Administrators |

A message from Attorney/PILMMA President Ken Hardison:
Dear fellow attorney,
Do you give your clients excellent service - yet struggle to achieve the caseload you know you work hard enough to deserve?
Are you spending money marketing your firm but failing to get your desired return?
If you’re ready to take action and take full-control of your law firm’s future – our upcoming Marketing Summit in Las Vegas is the place to be!
By now, you’ve probably figured out that successfully building a law practice is much more than winning cases.
In fact, the tough part is learning the ‘business’ side of practicing law – getting clients in your door, getting past clients to refer their friends and family, managing your firm’s employees, knowing where and when to invest your marketing dollars, etc.
And for most of us, our training was in practicing law – NOT marketing and managing our law practice.
After 25+ years as a lawyer, and building my own firm Hardison and Associates in Raleigh, NC – I started PILMMA just for this reason – to be the ‘short-cut’ for PI and Disability lawyers that don’t want to learn the hard way of growing and building their firm…burning through countless dollars and irreplaceable time.
If you are one of these lawyers that want to take control of your time, money and law firm’s future, our upcoming summit is the place you’ll without a doubt learn how to do it!
I’ve invited some of the brightest in legal marketing and management to come and reveal their blueprints for successfully marketing and managing your PI or Disability law firm.
And best of all – I’m so confident that you’ll be blown away with all of the great stuff you’re going to learn – I’ll GUARANTEE it…or your money back!
If by the end of the first day, you’re not completely convinced that you have learned enough immediately profitable ideas to implement at your law firm to have made your trip worthwhile, I’ll refund 100% of your money. No hard feelings and no questions asked!
Plus, I’ll refund up to $500 of your documented air travel cost.
I’ve taken all of your risk out of attending the Fall 2010 Summit!
But, if you are one of the lawyers ready to take action and take control of your firm, you must not wait on this! As of July 14th, 70% of our seats have filled!
So please take your time and review the information on our Fall 2010 Summit, but put this off if you’d like to attend!
And…
If you’re not a member of PILMMA, click here for a very special offer that is going to give you a seat at the summit at ONE EXCLUSIVE PRICE plus a bonus offer that will give you even more ways to build and grow your firm!
Member’s of PILMMA can claim their exclusive registration discount to the summit HERE.
Dedicated to your success,
Ken Hardison
President of PILMMA
PS – Don’t wait on this, seats are going fast! And if you want to see what some of the other lawyers are saying about our summits, click here!
SPONSORS
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Speakers and Agenda
| PILMMA’s Fall 2010 Marketing and Management Summit Friday, October 29th - Saturday, October 30th, 2010 |
NOW ACCEPTING EXHIBITOR
APPLICATIONS! Email Info@PILMMA.org for more info! |
|---|
The Wynn Resort and Casino
3131 Las Vegas Boulevard South
Las Vegas, NV 89109
(702) 770-7000
I attended the recent PILMMA seminar and found it to be educational, thought provoking and insightful. I would urge all attorneys who wish to not only be competitive, but who want to be in the forefront of marketing and development of their law practice to attend PILMMA’s seminar. I know I will continue attending.
John Haymond
Haymond Law
Hartford, CT
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PILMMA’s Fall 2010 Marketing & Management Summit (This schedule may be subject to change) |
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Friday, October 29th |
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7:00 – 8:00 AM |
REGISTRATION |
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8:00 - 8:45 |
How to Out Perform and Out Position Your Competitors |
Judd Kessler |
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8:45 - 9:45 |
Yellow Pages – Are they still Viable? |
Don Benton |
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9:45 – 10:30 |
Building Teams |
Jay Henderson |
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10:30 – 10:45 |
BREAK |
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10:45 – 12:00 PM |
Data Management for PI Lawyers |
Chad Dudley |
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12:00 -1:30 |
LUNCH (provided) |
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1:30 - 2:30 |
The Fundamental Cornerstones for Developing Your Marketing Plan/Strategy |
Lauren Black and Jeanne Frazer |
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2:30 – 3:30 |
How to Air Your Own Custom 30 Minute TV Show for free and Generate a ton of New Clients |
Dr. Jeff Hockings |
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3:30 –3:45 |
BREAK |
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3:45 – 4:30 |
Cashing In on the Latest Web Marketing Strategies |
Dale Tincher and Lisa Vaughn |
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4:30 – 5:30 |
“We’ve run out of Chairs” Using Seminars to Attract New Clients |
Trey Ryder |
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7:00 – 9:00 |
RECEPTION |
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Saturday, October 30th |
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8:00 – 9:00 AM |
Strategies for Getting Referrals |
Ken Hardison |
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9:00 – 9:45 |
Marketing Outside the Box: Social Media for Trial Lawyers |
Spencer Aronfeld |
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9:45 – 10:00 |
BREAK |
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10:00 – 11:00 |
Law Firm Website TV Shows |
Charlie McDermott |
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11:00 – 12:00 PM |
Access to Capital for Plaintiff Law Firms |
Michael Swanson |
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12:00 – 1:30 |
LUNCH (on own) |
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1:30 – 2:15 |
Associate Mentoring: Developing the Next Generation of Lawyers to Build Your Business |
Caren Ulrich Stacy |
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2:15 – 3:15 |
Maximizing and Measuring Social Media for Lawyers |
Conrad Saam |
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3:15 – 3:30 |
BREAK |
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3:30 – 4:15 |
Marketing to Hispanics |
Diana Benson |

Yellow Pages – Are They Still Viable?
Don Benton

Law Firm Website TV Shows
Charlie McDermott

How To Use a 30 Minute TV Spot to Cost Effectively get New Clients.
Jeff Hockings
Marketing to Hispanics.
Diana Benson

Website and Google Updates
Dale Tincher and Lisa Vaughn

Education Based Marketing
Trey Ryder

How to Keep Your Law Firm Financially Fit
Michael J. Swanson

The Fundamental Cornerstones for Developing Your Marketing Plan/Strategy
Lauren Black and Jeanne Frazer

How to Out Perform and Out Position Your Competitors
Judd Kessler

How to Build Teams
Jay Henderson

Maximizing and Measuring Social Media for Lawyers
Conrad Saam

Using Social Media to get Referrals
Spencer Aronfeld

How to Effectively Create a Strategic Plan and Budget for 2011 and 21 Strategies to Get Referrals
Ken Hardison
Non-members of PILMMA can sign up for the summit and get a 2 month Test-Drive of a Gold membership HERE.
Member’s of PILMMA can use their promo code (given in each weeks Tip of the Week) to register under their exclusive membership discount HERE.
CLICK HERE to download the summit registration form.
Please check back for the full summit agenda!
SPONSORS
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The Wynn Resort and Casino
3131 Las Vegas Boulevard South
Las Vegas, NV 89109
(702) 770-7000
Ken has made me an avid guerilla marketer.
Frank Jenkins
Frank Jenkins Law Office
Lexington, KY

Wynn Las Vegas is a luxury resort and casino located on the Las Vegas Strip in Paradise, Nevada. The $2.7 billion resort is named after casino developer Steve Wynn and is the flagship property of Wynn Resorts Limited. The resort covers 215 acres. It is located on Las Vegas Boulevard and Sands Avenue, directly across The Strip from the Fashion Show Mall.
The 614 ft high hotel has 45 floors, with the 2,716 rooms range in size from 640 sq ft to the villas at 7,000 sq ft. The complex also includes an 111,000 sq ft casino, a convention center with 223,000 sq ft of space, and 76,000 sq ft of retail space. Together with the adjacent Encore, the entire Wynn resort complex has a total of 4,750 rooms.
The resort has earned AAA five diamond, Mobil five-star, Forbes five-star, and Michelin five-star ratings and is considered to be one of the finest hotels in the world. Wynn Las Vegas and its sister property Encore Las Vegas collectively hold more Forbes five-star awards than any other resort and casino in the world. Wynn Las Vegas also made Forbes Award history by earning five-star ratings in every category - Hotel, Restaurant, and Spa - for two consecutive years.

McCarran International Airport (LAS)
McCarran International Airport is serviced by all major airlines. There are numerous ways to get to and from the airport and the Wynn. Shuttles and taxis run around the clock, and each is about a ten minute ride.
SPONSORS
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PRICES
| PILMMA’s Fall 2010 Marketing and Management Summit Friday, October 29th - Saturday, October 30th, 2010 |
NOW ACCEPTING EXHIBITOR
APPLICATIONS! Email Info@PILMMA.org for more info! |
|---|
The Wynn Resort and Casino
3131 Las Vegas Boulevard South
Las Vegas, NV 89109
(702) 770-7000
John Sherrod
Sherrod and Bernard
Douglasville, GA
| NON-MEMBER | $1,497.00 |
| SILVER MEMBER | $1,097.00 |
| GOLD MEMBER | $697.00 |
| PLATINUM MEMBER | FREE + 1 Guest |
SPECIAL OFFER: Non-member’s of PILMMA can sign up for the summit and get a 2 month Test-Drive of a Gold membership HERE.
Member’s of PILMMA can use their promo code (given in each weeks Tip of the Week) to register under their exclusive membership discount HERE.
SPONSORS
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