Free Articles

Once you become a PILMMA member, you will have access to a library of articles that will give you the knowledge to successfully market and manage your law practice.

Marketing

The Awesome Power of Newsletter Marketing

14 Important Functions Of A Competent Marketing Program

Online Videos: An Effective Marketing Tool for Law Firms

ALWAYS Track Your Marketing Dollars

9 Weak Links That Torpedo Your Marketing Program

You Can Market Anything With The Right Analogy

 

Management

Employee Evaluation Tips

Nine Hidden Secrets Your Job Candidate Hopes You Never Discover

The Three D's

 

Advertising and Promotion

How To Help Your Favorite Cause - And Gain Marketing Benefits As Well

How To Write Persuasive Copy

Writing A Press Release

Classified Ads Work Hard, Cost Little

 

Client Management

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7 Things That PILMMA Will Show YOU How to Do!
  1. Explode your caseload.
  2. Increase the response and your return to all of your marketing.
  3. Turn ALL of your employees into SUPERSTAR employees.
  4. Develop and implement a strategic plan for your law firm’s growth.
  5. Show you WHAT NOT to do when attempting to build a successful law firm.
  6. Create systems that constantly generate new cases and referrals.
  7. INCREASE YOUR BOTTOMLINE!
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Personal Injury Lawyers Marketing and Management Association / PILMMA: Marketing and Management for PI Attorneys and Disability Law Firms, founded by Raleigh Personal Injury Attorney and NC Disability Lawyer, Ken Hardison of Hardison & Associates.

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