Hi, I'm Ken.

Here's the brutal truth about running a law firm:

Running a profitable firm requires a completely different set of skills to practicing law.

After building and selling two 7-figure law firms (one with 13 lawyers and 47 staff), I can confirm it's true.

If you're like most of your peers since you started your law practice you have always felt like you weren't doing it right and that there had to be a better way than:

- working ridiculously long hours

- feeling like it's impossible to take a vacation without everything falling apart

- struggling to find and retain quality hires (especially attorneys and paralegals).

Many of the potential clients who contact you for help are skeptical about your motives too.

How do you fix this?

The first step is to attract the right clients!

Clients who trust you from the very beginning.

Here's how....

PILMMA (my law firm training agency) partnered with a top market research company to help personal injury lawyers better understand the perspectives and preferences of consumers hiring a personal injury attorney.

We studied 400 consumers, 81% who have hired a PI attorney and the remainder who have considered doing so.

The end result is a short (11-page), easy-to-read report jam-packed with actionable data on how consumers choose their PI attorney.

Here's a quick preview of page 8: