by Steve Nober | Nov 11, 2019 | Law Firm Marketing, News
Throughout the year, I’ve been sharing strategies with PILMMA members to help you get the best ROI from your marketing efforts. Sharing information and transparency of data are at the core of what we do at Consumer Attorney Marketing Group. We want to help lawyers...
by Steve Nober | Sep 19, 2019 | Law Firm Marketing, News
..plus, the marriage between prospecting and retargeting A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create audiences with a high degree of granularity. As a...
by Steve Nober | Jul 23, 2019 | Law Firm Marketing, News, Successful Lawyers
When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...
by Steve Nober | Jun 20, 2019 | Law Firm Marketing, News
If your staff is putting callers on three-minute holds or you’re sending incoming calls straight to voicemail after hours, you’re probably driving prospective clients straight to your competitor. You can have the most compelling creative and a strong marketing system...
by Steve Nober | Apr 23, 2019 | News, Law Firm Marketing, Lawyer Internet Marketing, Successful Lawyers, Television Marketing for Lawyers
You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...
by Steve Nober | Mar 20, 2019 | News, Law Firm Marketing
Whether you’re running a single event campaign or expanding into a mass tort, you must know who your target audience is and how to reach them. If you do the research up front, you can make smart decisions at the earliest possible moment when you’re planning your...
by Steve Nober | Feb 13, 2019 | News, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas
In today’s competitive legal market, you need a systematic scientific approach to your campaigns. A checkup of your early 2019 marketing should be done ASAP so you can make the most efficient changes possible to optimize the data and keep your case costs down. ...
