(UPDATE: 8/29/2018: Read our latest blog post on turning community involvement and charity into a successful grassroots marketing campaign.) 

Help Save the Children – Announcing Ken’s Charity Weight Loss Challenge!

In one of PILMMA’s weekly Bright Idea video posts earlier this month titled “Who Are You?”, I spoke to the importance of humanizing yourself so your clients and potential clients can get to know who you are and what you’re all about. I mentioned that one way to do this is to get involved with charities you support and take action on things that are important to you.

Well, this week it’s my turn…

It’s my pleasure to officially announce Ken’s Charity Weight Loss Challenge. As many of you know, I’ve battled being overweight my whole life. I’ve finally decided to do something about it and figured while I was at it I could support a great cause with the help of you, my friends and colleagues. I’ve chosen to sponsor the charity “Save the Children” since 90% of all donations go straight toward helping the children! My goal is to raise $30,000 by October 15th, 2011.

If you’d like to help me, visit my website www.kenscharityweightlosschallenge.com and pledge whatever dollar amount you’d like per pound I lose. Even one dollar per pound would be most appreciated. I am personally committing $20 per pound to this challenge. Please join in and help me lose weight while helping the children of the world get the food and medical attention they so desperately need. All donations will go directly to the charity.

Each week I will update the weight loss challenge site and keep you all posted on my journey. Visit www.kenscharityweightlosschallenge.com for more information and to make your pledge to help me save the children.