Alexa, Where's My Business? by Rachel Harmon | Personal Injury Lawyers Marketing and Management Association

Voice search is no longer a far-off idea. A growing number of people now use voice search to browse the web for goods and services. Attorneys are taking notice. Our team at Consultwebs has heard concern from law firms about how this new form of search will affect their business.

In 2014, we learned about how Google’s Hummingbird algorithm would start to include voice search. Back then, we were just beginning to understand the impact of this development. Today, we can provide much deeper insight about this technology.

ADOPTION OF VOICE SEARCH IS INCREASING RAPIDLY

Voice searches are being used more and more across all platforms that support them. Google reports that voice accounts for 20 percent of the searches on its mobile app and on Android devices, according to Search Engine Land.

The graph below shows the rapid increase in the use of the search term, “lawyer near me,” among Google users:

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In May, Bing reported that voice searches accounted for 25 percent of the searches performed on the Windows 10 taskbar. Andrew Ng, the chief scientist at the Baidu search engine estimates that, by 2020, 50 percent of searches performed on its platform would be from voice.

The boom in voice search should come as no surprise. In Mary Meeker’s Internet Trends Report 2016, she discusses the reasons why people elect to use voice search in a query instead of typing. She found multitasking to be the most common reason. Using voice search is the best option when your hands are full.

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AMAZON’S BOOMING SUCCESS WITH ALEXA AND ECHO

Amazon’s Echo and Alexa products proved to be hot sellers during the holidays.  The use of Alexa in product integration also grabbed major attention at the recent Consumer Electronics Show (CES), Yahoo Finance reports. Manufacturers now integrate Alexa in a broad range of products, including self-driving cars, refrigerators and air purifiers.  Amazon reports that Huawei recently unveiled its Mate 9 smartphone – the first one to come with Alexa pre-installed. Hyundai integrates Alexa into its self-driving car, the Ioniq, allowing drivers to turn on their car with a voice command.  Mattel introduced Aristotle, a voice-activated baby monitor that answers both parents’ and kids’ questions, while Whirlpoolannounced that many of its smart appliances will respond to Alexa commands starting in early 2017.

HOW CAN YOU TAKE ADVANTAGE OF VOICE SEARCH’S GROWING POPULARITY?

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