Step By Step: Setting Up Your Facebook Retargeting Campaign | Personal Injury Lawyers Marketing and Management Association

At 2pm EDT on Wednesday, August 15, Luke W Russell is going to be setting up two of our PILMMA members’ retargeting to show you the exact steps that he takes.

Luke is giving you all the steps along with multiple templates to help you and your team set up your own ads (of course, if you don’t want to deal with writing copy and making images or taking the time to do this, he’s happy to help 🙂 ).

He’ll be setting up a Nudge campaign for both firms.

A Nudge campaign targets people who are on the brink of making a decision and encourages them to take the final step of contacting you. This is the one form of retargeting that every business should have implemented.

Whether your traffic is from traditional advertising (e.g. television, radio) or internet marketing (e.g. SEO, pay-per-click, social), retargeting will allow you to get more leads and clients out of the people already coming to your website.


*No registration required. The video will be streamed live below on Wednesday, August 15th.

2:00pm EDT – The Lovely Law Firm
3:00pm EDT – Herrman & Herrman

Questions / Comments?

Luke will be taking questions throughout the demonstration through the comment section below on this page.

Watch the Live Walk-Through

There is NO REGISTRATION required for this Live Training! Just mark your calendars and show up to this page on Wednesday, August 15th @ 2:00pm EDT!

Special Offer for Attendees

We’ll have a special (free) offer for everyone who attends this event. Make sure you mark this on your calendar so you don’t miss out!

Download Luke’s Templates

Check back for a Dropbox link to Luke’s templates that he uses in this presentation to help you implement your own Nudge retargeting campaign.

Get In Touch with Luke

If you have questions after the presentation for Luke, he’s always happy to answer them (that’s a perk you get from hanging around PILMMA!).

You can visit his website to learn more about his company:
You can also email him directly at

You don’t need to pretend to want his services if you just have some questions. He’s happy to help. 🙂

1 Comment

  1. Michelle Knight

    It is possible to access the training after the date. Sorry I had not realised this was due to be 7pm rather than 2pm!

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