Ken Hardison shares what three numbers are absolutely necessary to grow your law firm.
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All right.

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Well, today I want to talk to you about numbers.

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And I was thinking about what to do this month.

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And, you know,

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there’s a lot of the,

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and a lot of people in the last three or four

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months since March,

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uh, with the COVID and some lawyers or experiencing a drop

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in revenues,

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a lot of lawyers are doing okay on revenue,

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but their problem is they’re really to have the numbers are

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down significantly cases signed up.

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And so they will start feeling that if you’re a PI

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or disability or worker’s comp,

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or are you going to build that if at any time

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contingency or are you going to build it down the road?

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So I think now more than ever is important for you

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to know your numbers and the question I get a lot,

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every time I talk about this is what number should I

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be looking at?

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So today we’re going to look at the top three to

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five numbers that you really should be looking at,

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uh, on a weekly basis and some of them even on

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a daily basis.

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So let’s get started.

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So, so here’s the day when you really can’t build an

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efficient, proper law firm.

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If you don’t know your numbers,

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you know,

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how are you going to know how you’re doing?

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Like, I’ve always said,

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you cannot manage what you cannot measure and you measure it

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includes, you know,

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numbers. But the big question,

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like I said,

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is always going to ask is what are the critical numbers

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that you’ve got to know and got to be able to

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try to increase or decrease to as critical to your success.

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So you offer success,

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your probability.

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So I want to say,

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I want to look at the top three numbers.

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You must know.

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I mean,

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if you don’t have anything else,

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you’ve got to know these and you want to strive to

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improve every day in your office,

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that the doors are open.

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You really,

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this is like the thing.

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This is the bedrock of the Eddy law firm.

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If you want to take it to the next level,

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or you want more profit,

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you want more cases.

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You better be looking at these three numbers and notice 300

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words or leads,

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conversions and average feed by case type.

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So there’s really only three ways to increase your revenue.

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You can increase the cases that you can increase your average

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fee, or you can lower your overhead.

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So I’m not gonna talk about overhead,

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you know,

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pretty simple,

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you know,

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you just go through your P and L and look at

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everything and it’s not making you money.

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You ditch it.

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I mean,

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that’s, that’s the bottom line.

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Uh, they don’t take a rocket scientist.

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You know,

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if you don’t have the habit,

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don’t do it.

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So you can increase your cases two different ways.

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Uh, you know,

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the cases that you open up,

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uh, you can increase your number of leads and prospects by

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either doing some marketing program,

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increasing your referrals,

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spending more money,

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uh, whatever it is that you can get more leads,

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uh, or you can increase your conversion rate on the leads

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that you already have,

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or you could increase your conversion rate on the leads that

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you have,

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plus the new ones that you would bring in.

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And like I said,

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you’d increase your leads by advertising marketing,

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or increasing your referrals.

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Uh, but this takes time and money.

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I think the low hanging fruit really is,

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this is where everybody,

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every law firm I’ve ever been to on a console.

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This is one of the main things that I’ve tried to

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really, before I leave,

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because this is where the low hanging fruit is.

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This is where you can see the biggest increase in your

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cash flow in your profitability and your revenue.

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So the key is to know the numbers,

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only on these only these conversions,

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we gotta track it every day,

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online and offline.

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And so you have some software that can do it for

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you. There’s stuff out there like lead docket.

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There’s some case management systems that have it.

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I mean,

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we used to have needles.

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We can do it with that.

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You got low rulers,

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you got a long Maddix,

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you got so many different ones.

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Now, a CLIA,

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I’ve got one that they bought out from,

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uh, another company.

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Uh Lexicata uh,

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there’s just so many different ones out there.

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You just need to pick the one that best fits your

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budget and your type of practice.

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And if you can’t afford it right now,

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didn’t just take this.

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And if you don’t have one,

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if you’ll email me a kid at pill it up,

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or, and to say a daily intake tracking form,

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I’ll, I’ll,

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I’ll, I’ll get one of our girls that email it to

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you, but you gotta have something on of system.

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You know,

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if I could,

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when I first started,

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this was a system I use,

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I had a,

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I created a clipboard and my receptionist will take this down

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every day and then make a copy of it and give

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it to me at the end of the day.

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And then she could be out of file that would get

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home. So you really got to keep up with it.

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And here’s the deal.

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If the staff knows you’re there,

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that you’re inspected,

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they’re gonna respect it.

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Like I said,

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people respect what you inspect.

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So like I said,

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this paper can be form.

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It could be a digital,

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but you got to keep it every day on every new

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prospect. So let’s look at some way.

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So then you can look at that and see,

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you got to have a bit,

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you know,

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a baseline so that you can see where you’re at.

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And then you want to try to see if you can

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increase those conversions.

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So let’s talk about some ways you can increase them.

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Well, one thing you can do is,

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is, is have scripts where you stay up,

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either set appointments.

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If it’s a deal where you got to have appointment,

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or, or either sign it up right there with DocuSign or,

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or text,

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he could do it with text the devil.

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They got so many programs out there by his and DocuSign.

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And it’s just,

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there’s no reason to,

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you know,

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uh, and it’s not that expensive,

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no reason for you not to do it because you gotta

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hit the,

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you gotta strike while that orange pot in,

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uh, uh,

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and if you go make a poor minutes,

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don’t make up for two weeks away,

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uh, get your staff,

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you know,

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get in.

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When you get to see somebody within 24 hours,

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um, people now are used to instant gratification.

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It’s not like it used to be 10,

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20 years ago.

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Uh, you know,

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they won’t ask the answers as to,

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you know,

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ratification. And if you can’t give it to them,

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they’ll go to some other law firm,

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the can.

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So you’ve got to impress upon your staff,

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your receptionist,

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and then you got a call center people.

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Or, uh,

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of course there’s does intake or appointment setter.

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That urgency is the key.

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Is this so urgent that they’d be origin.

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I can’t stress that enough.

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And like I say,

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when you inspect it cheat every day,

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or whether it’s a program or whatever,

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that’s going to let them know that you’re looking at it

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and you need to ask questions.

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I mean,

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like I used to have a big deal where I wanted

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to know if somebody referred me a case and we signed

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up. If they didn’t put the person’s name to refer to

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it, I would make them,

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I’d give them,

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make them go back and call that person that new class

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and get that information for me.

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Uh, because I wanted to be able to write a thank

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you note.

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So I did that two or three times.

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Everybody learned how to do it.

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And they were sometimes at the person that remembered the person’s

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name and that’s okay.

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But the deal was,

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I was impressed upon them.

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That that was important to me because if it’s not important

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to you,

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it’s not going to be important to you.

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I can tell you that right there.

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So it starts with you as deleted or from,

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uh, whether you be the office manager or the manager partner

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or what,

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and then here’s the other deal that I’ve seen anybody,

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dude. Well,

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one thing is the pretty scripted responses to common objections.

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And what I’ve found is a really like,

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there’s a bunch of different objections,

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but the top three they’re probably make up 90% of the

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objections. Why people do it?

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How are you writing it or set up Pullman?

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Right? Man is number one.

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They need to talk to somebody like their spouse,

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the kids,

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the father,

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the grandfather,

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somebody before they make that decision,

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they don’t want to make an old girl.

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The second,

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what it is is that they’re really the shop at rail

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and they’re trying to make it like a decision.

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And then the third reason is they go see if they

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can do it themselves,

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see what,

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you know,

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how to go see what happens if they don’t hire a

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lawyer, can they do this and save a bunch of money?

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And if you can have written responses for that,

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you know,

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like, you know,

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at this pocket,

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he says,

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I need to tell him it was like,

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well, let’s go ahead and sign you up.

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And if you know,

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the deal is you can fire us.

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You don’t want to listen to anything,

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you know,

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three days from now or whatever,

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or whatever to you talk to you,

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the person you need to talk to.

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If you shop around for lawyers,

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you want to give them,

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create this thing.

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00:08:59,940 –> 00:09:02,280
I used to create this thing to seven or nine questions

264
00:09:02,280 –> 00:09:05,550
to ask a lawyer for this type of case and what

265
00:09:05,550 –> 00:09:07,890
I would do to set it up to where it would

266
00:09:08,160 –> 00:09:10,290
point them back to me is the obvious choice.

267
00:09:10,860 –> 00:09:12,060
And then the amount of SMEs,

268
00:09:12,060 –> 00:09:14,390
other lowers these questions and motors not used to be asking

269
00:09:14,390 –> 00:09:14,910
those questions.

270
00:09:14,910 –> 00:09:15,990
They think better.

271
00:09:16,860 –> 00:09:18,510
We’re going to get skier and,

272
00:09:18,540 –> 00:09:20,580
uh, and only represent them.

273
00:09:21,300 –> 00:09:22,980
And the other deal is,

274
00:09:23,010 –> 00:09:24,810
is when they want to try to do it themselves.

275
00:09:25,380 –> 00:09:26,430
I just always tell them,

276
00:09:26,430 –> 00:09:26,670
you know,

277
00:09:26,880 –> 00:09:27,540
there’s a,

278
00:09:27,840 –> 00:09:28,980
you can use the analogies.

279
00:09:28,980 –> 00:09:29,220
You know,

280
00:09:29,220 –> 00:09:30,420
there’s like a TV commercial.

281
00:09:30,420 –> 00:09:30,960
You can pay me.

282
00:09:30,960 –> 00:09:32,040
Now you can pay me later.

283
00:09:32,850 –> 00:09:36,090
Uh, or do you represent themselves as a fool for Clara?

284
00:09:37,080 –> 00:09:37,530
I mean,

285
00:09:37,890 –> 00:09:38,340
you just,

286
00:09:38,400 –> 00:09:39,240
whatever it is.

287
00:09:39,360 –> 00:09:41,130
And then I think the other deal is that these people

288
00:09:41,130 –> 00:09:43,650
need to know the history of the law for it should

289
00:09:43,650 –> 00:09:44,710
be part of your training.

290
00:09:44,710 –> 00:09:48,420
And when you onboard somebody and they shouldn’t know what,

291
00:09:49,110 –> 00:09:50,940
what, how this farm got started,

292
00:09:51,420 –> 00:09:53,730
uh, the history of you owner,

293
00:09:54,240 –> 00:09:55,470
uh, you know,

294
00:09:55,560 –> 00:09:57,720
uh, some of your accomplishments,

295
00:09:58,350 –> 00:10:01,110
uh, what the,

296
00:10:01,110 –> 00:10:02,310
uh, burbs Bay is,

297
00:10:02,310 –> 00:10:06,120
our core values are what the vision statement is.

298
00:10:06,570 –> 00:10:07,290
You need to be able to,

299
00:10:07,290 –> 00:10:09,300
these people need to be able to just spit that out

300
00:10:10,080 –> 00:10:13,950
so that they can brag about the law firm and you,

301
00:10:14,580 –> 00:10:16,020
uh, instead of you having to be,

302
00:10:16,020 –> 00:10:16,590
to want to do it,

303
00:10:16,980 –> 00:10:17,340
you know,

304
00:10:18,480 –> 00:10:18,990
and, uh,

305
00:10:19,050 –> 00:10:20,130
this seems to,

306
00:10:20,760 –> 00:10:22,770
can really increase the conversions a lot,

307
00:10:23,250 –> 00:10:26,010
but it’s all about scripted it out and then doing those

308
00:10:26,010 –> 00:10:26,790
calls or,

309
00:10:27,420 –> 00:10:27,780
you know,

310
00:10:28,050 –> 00:10:29,480
uh, or,

311
00:10:29,480 –> 00:10:32,280
or, or what I call mystery shopping and get somebody to

312
00:10:32,280 –> 00:10:32,610
do it.

313
00:10:32,790 –> 00:10:34,200
You can get them out of the law firm and y’all

314
00:10:34,200 –> 00:10:35,250
could do at each other.

315
00:10:35,940 –> 00:10:38,670
Um, I’m actually starting a new company.

316
00:10:38,760 –> 00:10:39,930
And in October,

317
00:10:40,050 –> 00:10:40,980
uh, guys calls,

318
00:10:41,760 –> 00:10:43,350
then we will start doing that for lawyers.

319
00:10:45,990 –> 00:10:47,100
Uh, like I said,

320
00:10:47,100 –> 00:10:50,040
you won’t set your appointments within 24 hours at possible,

321
00:10:51,450 –> 00:10:53,130
and you gotta find somebody to sample,

322
00:10:53,700 –> 00:10:55,050
uh, you gotta,

323
00:10:55,290 –> 00:10:56,550
you gotta have the right person.

324
00:10:56,670 –> 00:10:58,590
Uh, this is a thankless job.

325
00:10:59,070 –> 00:11:00,210
It’s a burnout job.

326
00:11:00,240 –> 00:11:03,180
So you gotta have somebody that’s really showed a lot of

327
00:11:03,210 –> 00:11:04,980
empathy is just not like a robot.

328
00:11:05,610 –> 00:11:07,050
Uh, people get turned off by that.

329
00:11:07,290 –> 00:11:09,360
They need to actually listen instead of just,

330
00:11:10,860 –> 00:11:11,070
you know,

331
00:11:11,070 –> 00:11:13,680
going through a checklist and asking the questions and write it

332
00:11:13,680 –> 00:11:15,480
down. And I really hear what they’re saying.

333
00:11:17,400 –> 00:11:19,440
And then here’s another thing that you can do.

334
00:11:19,500 –> 00:11:21,720
You got through with that about the people and,

335
00:11:21,750 –> 00:11:21,870
you know,

336
00:11:21,870 –> 00:11:22,590
do an antique.

337
00:11:23,010 –> 00:11:23,370
They say,

338
00:11:23,370 –> 00:11:23,970
they know,

339
00:11:24,260 –> 00:11:24,990
and you,

340
00:11:24,990 –> 00:11:25,540
you, you,

341
00:11:25,600 –> 00:11:27,630
you do your script with the objection is still,

342
00:11:27,630 –> 00:11:32,100
they still don’t do anything or grab their email and then

343
00:11:32,100 –> 00:11:32,820
have a,

344
00:11:35,250 –> 00:11:36,990
something like male champion fusion.

345
00:11:37,000 –> 00:11:38,070
So, uh,

346
00:11:38,100 –> 00:11:39,450
active campaign,

347
00:11:39,960 –> 00:11:42,510
uh, contact close.

348
00:11:42,540 –> 00:11:46,620
There’s a video album I got put in auto responder,

349
00:11:46,710 –> 00:11:47,880
uh, software.

350
00:11:47,940 –> 00:11:48,350
And you’ll,

351
00:11:48,350 –> 00:11:49,920
you’ll find the one that’s scrapped for you.

352
00:11:49,920 –> 00:11:50,910
Some of them are real cheap,

353
00:11:50,910 –> 00:11:51,960
some cost more,

354
00:11:53,650 –> 00:11:56,980
but what you want to do is you want to create

355
00:11:57,010 –> 00:12:02,410
a nurturing campaign where you keep sending them information,

356
00:12:02,410 –> 00:12:02,860
you know,

357
00:12:03,370 –> 00:12:04,180
nurse Roma,

358
00:12:04,360 –> 00:12:05,530
begging them to hire you,

359
00:12:05,710 –> 00:12:07,300
but you don’t want to look desperate and you don’t want

360
00:12:07,450 –> 00:12:09,040
to. Um,

361
00:12:12,760 –> 00:12:13,810
so, so here’s the deal,

362
00:12:13,870 –> 00:12:14,080
you know,

363
00:12:14,110 –> 00:12:16,210
people in that lack of trust,

364
00:12:16,930 –> 00:12:18,790
and if they don’t know you to start with,

365
00:12:18,820 –> 00:12:22,210
you got to build that trust and get them to know

366
00:12:22,210 –> 00:12:22,750
you like,

367
00:12:22,750 –> 00:12:23,020
you know,

368
00:12:23,020 –> 00:12:25,450
one of the best ways I know is if they hadn’t

369
00:12:25,450 –> 00:12:28,690
hired, you start with is in campaigns.

370
00:12:28,960 –> 00:12:31,240
Whether they be email or you do,

371
00:12:31,520 –> 00:12:32,340
you don’t get to email,

372
00:12:32,360 –> 00:12:35,380
you can do them by letters and mail them out.

373
00:12:35,530 –> 00:12:36,790
You can do them that way too,

374
00:12:40,270 –> 00:12:43,660
is that people even want these things.

375
00:12:43,720 –> 00:12:45,400
You want to get really great information.

376
00:12:45,400 –> 00:12:46,780
That’s valuable information.

377
00:12:46,780 –> 00:12:47,470
That’s quite helpful.

378
00:12:47,890 –> 00:12:48,610
And I’m saying similar,

379
00:12:48,610 –> 00:12:49,120
say with key,

380
00:12:49,150 –> 00:12:50,670
you don’t want to tell them everything that way they didn’t

381
00:12:50,670 –> 00:12:51,070
want to use.

382
00:12:51,070 –> 00:12:52,180
You know,

383
00:12:52,240 –> 00:12:53,350
I think the more you tell them,

384
00:12:53,350 –> 00:12:55,630
the more they realize how complicated it is and they need

385
00:12:55,630 –> 00:12:56,050
a lawyer.

386
00:12:56,950 –> 00:12:57,610
And so,

387
00:12:57,700 –> 00:12:58,090
you know,

388
00:12:58,210 –> 00:13:01,120
I think the fact that you give him all this information

389
00:13:01,630 –> 00:13:04,330
and tell them about all the pitfalls and all the things

390
00:13:04,330 –> 00:13:05,350
that you gotta do.

391
00:13:05,860 –> 00:13:06,520
Uh, I mean,

392
00:13:06,520 –> 00:13:08,050
I used to do this for my social security.

393
00:13:08,050 –> 00:13:10,930
I had like four different booklets.

394
00:13:11,320 –> 00:13:12,130
Uh, you know,

395
00:13:12,130 –> 00:13:14,200
how to file on what you have to do,

396
00:13:14,230 –> 00:13:15,740
what you had to do to get ready for it here.

397
00:13:15,740 –> 00:13:16,510
And I mean,

398
00:13:16,630 –> 00:13:17,860
I give them everything they wanted,

399
00:13:17,860 –> 00:13:20,110
but when I started looking at that stuff,

400
00:13:20,170 –> 00:13:20,530
they say,

401
00:13:20,560 –> 00:13:21,130
Oh my God,

402
00:13:21,550 –> 00:13:21,850
you know,

403
00:13:22,030 –> 00:13:22,720
why am I doing it?

404
00:13:22,740 –> 00:13:24,520
It’d be like me trying to do my own plummet.

405
00:13:24,970 –> 00:13:25,390
I might say,

406
00:13:25,390 –> 00:13:26,740
I can save me $300.

407
00:13:26,740 –> 00:13:27,130
I get it.

408
00:13:27,130 –> 00:13:27,880
And I started doing it.

409
00:13:27,950 –> 00:13:30,010
I might even have a YouTube or my habit,

410
00:13:30,760 –> 00:13:31,360
a manual,

411
00:13:31,360 –> 00:13:32,440
but once I get into it,

412
00:13:32,440 –> 00:13:32,770
I say,

413
00:13:33,040 –> 00:13:33,940
it’s just crazy.

414
00:13:33,940 –> 00:13:35,140
I’m just going to go hire a plumber.

415
00:13:35,680 –> 00:13:35,890
You know,

416
00:13:35,890 –> 00:13:36,910
this is not what I do.

417
00:13:38,050 –> 00:13:39,730
And some people will think about it too.

418
00:13:39,850 –> 00:13:41,020
And if you can do that,

419
00:13:42,040 –> 00:13:45,430
uh, I think what you’ll see is that you’ll be able

420
00:13:45,430 –> 00:13:46,110
to, could work more.

421
00:13:46,140 –> 00:13:47,710
These leads that you think you lost.

422
00:13:48,340 –> 00:13:50,530
And what I mean by that is when you do it

423
00:13:50,530 –> 00:13:51,970
too, don’t give up too quickly.

424
00:13:52,030 –> 00:13:54,880
Usually takes seven touches for somebody to make a decision,

425
00:13:55,330 –> 00:13:56,530
to buy or hire somebody.

426
00:13:57,490 –> 00:13:57,880
And so,

427
00:13:57,880 –> 00:13:58,120
you know,

428
00:13:58,150 –> 00:13:59,950
I always let them make 12 or 13.

429
00:13:59,950 –> 00:14:03,910
And then also the third day when I was about running

430
00:14:03,910 –> 00:14:05,440
those by the first 30 days,

431
00:14:05,440 –> 00:14:06,940
and then the 13th one,

432
00:14:06,940 –> 00:14:07,600
Oh, have like,

433
00:14:08,170 –> 00:14:08,500
you know,

434
00:14:08,500 –> 00:14:09,280
we’re here for you.

435
00:14:09,280 –> 00:14:09,910
If you need anything,

436
00:14:09,910 –> 00:14:10,750
you have any questions,

437
00:14:10,900 –> 00:14:11,680
give us a call.

438
00:14:11,770 –> 00:14:12,310
If you don’t,

439
00:14:12,310 –> 00:14:13,600
if you have a lawyer already,

440
00:14:14,050 –> 00:14:15,870
you had a disregard this restaurant.

441
00:14:16,960 –> 00:14:18,100
Uh, and that’s the deal.

442
00:14:18,130 –> 00:14:18,520
People say,

443
00:14:18,520 –> 00:14:19,780
well, you don’t want to brass them.

444
00:14:20,140 –> 00:14:20,950
Well, they don’t want to get,

445
00:14:21,070 –> 00:14:23,740
if they got somebody at whatever it wasn’t subscribed.

446
00:14:24,760 –> 00:14:26,790
And ideally some people,

447
00:14:29,160 –> 00:14:30,840
some, some people will,

448
00:14:33,240 –> 00:14:33,450
you know,

449
00:14:33,450 –> 00:14:35,310
might wait six months before they hire a lawyer.

450
00:14:35,580 –> 00:14:37,410
Uh, and let me tell you,

451
00:14:37,410 –> 00:14:39,300
what’s going to happen all your competition.

452
00:14:39,310 –> 00:14:41,730
Any of the lawyers I talked to have long steps forgot

453
00:14:41,730 –> 00:14:42,060
about them.

454
00:14:42,660 –> 00:14:45,380
And if you’re still sending them an email or two,

455
00:14:45,390 –> 00:14:45,750
I’ve never,

456
00:14:46,860 –> 00:14:47,780
then you think to go higher.

457
00:14:47,800 –> 00:14:48,990
When they get into a quandary,

458
00:14:49,440 –> 00:14:49,950
the lawyer,

459
00:14:50,550 –> 00:14:52,580
it just talked to him one time and told them,

460
00:14:52,670 –> 00:14:53,960
okay, call us back.

461
00:14:53,960 –> 00:14:56,210
If you need us or the one that keeps sending them

462
00:14:56,210 –> 00:14:57,380
information over,

463
00:14:57,470 –> 00:14:59,180
over a period of months,

464
00:14:59,760 –> 00:15:02,150
it’s always there in the top of their mind.

465
00:15:03,230 –> 00:15:07,490
I think it’s pretty clear that be they only hire you.

466
00:15:07,910 –> 00:15:12,830
So what I’m saying is don’t give up too easy and

467
00:15:12,830 –> 00:15:14,750
you can also like if you’re doing mail or something,

468
00:15:14,750 –> 00:15:15,920
you could create a shock at all,

469
00:15:15,920 –> 00:15:17,540
package to mail potential class.

470
00:15:17,540 –> 00:15:19,640
If you’ve got a book a year,

471
00:15:19,640 –> 00:15:23,240
I had 45 frequently asked questions about social security disability.

472
00:15:23,240 –> 00:15:23,540
I said,

473
00:15:23,540 –> 00:15:26,040
I’m gonna clear out a magnet that you would have a

474
00:15:26,120 –> 00:15:27,290
mouse pad made.

475
00:15:27,770 –> 00:15:30,470
I had a foot grant that made about a timeline for

476
00:15:30,470 –> 00:15:31,340
social security.

477
00:15:32,030 –> 00:15:33,230
I’d sent them all this stuff,

478
00:15:33,410 –> 00:15:35,150
uh, in the end,

479
00:15:35,150 –> 00:15:35,930
you’ll notice that I was like,

480
00:15:35,930 –> 00:15:36,470
I got only about,

481
00:15:36,470 –> 00:15:38,990
we appreciate referrals and I have my,

482
00:15:39,000 –> 00:15:40,790
you can call it 24 hour,

483
00:15:40,810 –> 00:15:42,020
seven days a week.

484
00:15:42,680 –> 00:15:44,930
Uh, so the deal was,

485
00:15:45,350 –> 00:15:45,860
you know,

486
00:15:45,890 –> 00:15:48,620
this is impressive to people and I’ve got there and I’d

487
00:15:48,620 –> 00:15:49,580
send them that book.

488
00:15:49,970 –> 00:15:51,590
Then I’d send them another thing says,

489
00:15:51,590 –> 00:15:53,840
listen, I sent you the 45 questions.

490
00:15:54,440 –> 00:15:54,980
They help.

491
00:15:55,460 –> 00:15:57,650
If there’s any other questions that you have that you didn’t

492
00:15:57,650 –> 00:15:58,310
see in there,

493
00:15:58,700 –> 00:16:01,550
uh, feel free to give us a call or email us.

494
00:16:01,640 –> 00:16:03,800
And we’ll give you the answer the best,

495
00:16:03,800 –> 00:16:05,030
what have absolutely free.

496
00:16:05,690 –> 00:16:08,030
So this way you’re nurturing this,

497
00:16:08,030 –> 00:16:08,750
this, uh,

498
00:16:10,820 –> 00:16:11,480
this lead,

499
00:16:11,540 –> 00:16:13,700
and you’re going to convert more leads than your competition.

500
00:16:14,090 –> 00:16:16,520
And then you always want the install chat on your website

501
00:16:16,550 –> 00:16:21,410
because that shows the studies have shown that increases your conversion

502
00:16:21,410 –> 00:16:22,280
by about 15,

503
00:16:22,280 –> 00:16:27,740
18%. And you’ve got to respond online inquiries within three to

504
00:16:27,740 –> 00:16:28,580
five minutes.

505
00:16:28,730 –> 00:16:29,750
And if you can’t do it,

506
00:16:29,780 –> 00:16:31,790
I see a lot of lawyers spend a lot of money

507
00:16:31,790 –> 00:16:36,080
on pay-per-click or these different things are bad leads that are

508
00:16:36,080 –> 00:16:39,320
aligned, and they don’t the way I wrote to.

509
00:16:39,320 –> 00:16:41,780
And they don’t understand why they’re not getting their cases and

510
00:16:41,780 –> 00:16:44,240
they blame the vendor and it’s the lawyer’s fault.

511
00:16:45,890 –> 00:16:46,880
And he can’t do it.

512
00:16:46,910 –> 00:16:49,460
If you don’t have somebody to be watching it 24 seven,

513
00:16:49,460 –> 00:16:53,960
then you need to hire company a Smith or communications,

514
00:16:53,960 –> 00:16:55,820
or do it for you and probably some other companies,

515
00:16:56,300 –> 00:16:58,250
but they will actually call these people back.

516
00:16:58,280 –> 00:17:00,830
You can have them forwarded to them during the day,

517
00:17:00,830 –> 00:17:03,050
or even on weekends and holidays.

518
00:17:03,050 –> 00:17:06,110
However you want to do it and they’ll do it for

519
00:17:06,110 –> 00:17:07,160
you because he heard the deal.

520
00:17:07,160 –> 00:17:07,420
He said,

521
00:17:07,420 –> 00:17:08,240
well, that’s expensive.

522
00:17:08,780 –> 00:17:09,500
Just think about it.

523
00:17:09,530 –> 00:17:11,750
If they just bring you one extra case a month,

524
00:17:11,780 –> 00:17:13,310
they molded paper yourselves.

525
00:17:13,820 –> 00:17:14,960
If they bring you two cases,

526
00:17:14,960 –> 00:17:16,430
they’ve made you a hell of a profit.

527
00:17:18,260 –> 00:17:20,360
And I guarantee you that you’d miss it more than you

528
00:17:20,360 –> 00:17:23,000
think, whatever you think you’re missing,

529
00:17:23,060 –> 00:17:23,870
which most lawyers like,

530
00:17:23,880 –> 00:17:25,070
they never missed anything.

531
00:17:25,610 –> 00:17:26,600
But I would guarantee you,

532
00:17:26,600 –> 00:17:27,710
depending on the size of your practice,

533
00:17:27,710 –> 00:17:30,380
you miss anywhere from one to 25 cases a month,

534
00:17:31,190 –> 00:17:33,410
uh, because of this one day.

535
00:17:35,660 –> 00:17:36,380
And like I said,

536
00:17:36,380 –> 00:17:37,070
after hours,

537
00:17:37,130 –> 00:17:40,220
you better have somebody that either do it,

538
00:17:41,240 –> 00:17:47,090
or have a call after hours call center to have everything

539
00:17:48,320 –> 00:17:50,400
forwarded to phone after hours.

540
00:17:51,510 –> 00:17:52,620
If you can’t afford that,

541
00:17:54,510 –> 00:17:55,320
that’d be an email.

542
00:17:56,430 –> 00:17:57,480
Whatever that email is,

543
00:17:57,480 –> 00:17:59,400
they’re appealing to have that go to your phone too.

544
00:17:59,910 –> 00:18:01,050
So you can have it on your phone.

545
00:18:01,650 –> 00:18:02,490
If you can afford it,

546
00:18:02,580 –> 00:18:04,490
I would tell you to get an after hour service and

547
00:18:04,500 –> 00:18:06,540
then it have some property of where they deal with it.

548
00:18:06,600 –> 00:18:10,530
Unless it’s certain criteria you buy in a broken bones,

549
00:18:10,530 –> 00:18:11,820
hospital, scars,

550
00:18:11,910 –> 00:18:13,230
death cases,

551
00:18:13,620 –> 00:18:14,940
catastrophic cases,

552
00:18:15,660 –> 00:18:16,140
you know,

553
00:18:16,140 –> 00:18:17,130
or if it’s a,

554
00:18:17,280 –> 00:18:17,530
you know,

555
00:18:17,530 –> 00:18:17,910
a big,

556
00:18:17,950 –> 00:18:18,430
a big,

557
00:18:18,540 –> 00:18:18,900
you know,

558
00:18:18,900 –> 00:18:21,600
if it’s the domestic case and it’s a lawyer or wife

559
00:18:21,600 –> 00:18:23,070
or a doctor’s wife called it,

560
00:18:23,580 –> 00:18:23,820
you know,

561
00:18:23,820 –> 00:18:24,750
something like that.

562
00:18:25,560 –> 00:18:26,580
If it’s a criminal case,

563
00:18:26,580 –> 00:18:27,510
if it’s something big,

564
00:18:27,540 –> 00:18:28,740
like a murder case or,

565
00:18:28,830 –> 00:18:29,290
you know,

566
00:18:29,440 –> 00:18:30,450
big drug case,

567
00:18:31,290 –> 00:18:32,220
not a speeding ticket,

568
00:18:32,460 –> 00:18:33,450
I guess is what I’m saying.

569
00:18:33,630 –> 00:18:35,130
So you can set your own criteria.

570
00:18:35,790 –> 00:18:37,980
Uh, the daily doesn’t mean you don’t have ways.

571
00:18:37,990 –> 00:18:38,550
They have to be you.

572
00:18:38,550 –> 00:18:39,480
If you’ve got associates,

573
00:18:39,540 –> 00:18:40,950
what we used to do at my promise,

574
00:18:40,950 –> 00:18:42,990
we rotated around a lawyer.

575
00:18:42,990 –> 00:18:43,350
Got it.

576
00:18:43,470 –> 00:18:44,940
Even though we had outside of servers,

577
00:18:45,510 –> 00:18:47,010
we had it where they could go to them live.

578
00:18:48,000 –> 00:18:49,980
And we just had a Bardot film and we just pass

579
00:18:49,980 –> 00:18:52,200
it around each week from Monday morning,

580
00:18:52,260 –> 00:18:53,730
eight o’clock to the next Monday morning,

581
00:18:53,730 –> 00:18:54,300
nine o’clock.

582
00:18:55,110 –> 00:18:56,400
Uh, and you can do that.

583
00:18:56,700 –> 00:18:58,260
I think they would do it with their staff about this

584
00:18:58,260 –> 00:19:00,210
lawyers, whatever you can do,

585
00:19:00,210 –> 00:19:01,080
whatever you can afford,

586
00:19:01,110 –> 00:19:02,370
whatever works in your law firm.

587
00:19:04,050 –> 00:19:06,660
But the deal is here is that you’ve got to respond

588
00:19:06,660 –> 00:19:10,470
quickly after hours because somebody is your competition is I promise

589
00:19:10,470 –> 00:19:13,590
you. So here’s the deal is,

590
00:19:13,680 –> 00:19:13,890
you know,

591
00:19:13,890 –> 00:19:15,930
we told you all these different ways to increase your conversion,

592
00:19:15,940 –> 00:19:19,140
but if you could just increase your conversions by 10%,

593
00:19:19,950 –> 00:19:21,990
you can see a massive increase in your revenue.

594
00:19:22,200 –> 00:19:22,590
I mean,

595
00:19:23,910 –> 00:19:27,150
say like you’re getting 10 leads a week and you set

596
00:19:27,150 –> 00:19:28,200
up two new cases,

597
00:19:28,350 –> 00:19:28,770
save one.

598
00:19:28,770 –> 00:19:30,600
If you could make three cases,

599
00:19:30,600 –> 00:19:32,010
instead of 20% conversion,

600
00:19:32,010 –> 00:19:35,580
you got 30% conversion and you average these 10,000

601
00:19:35,580 –> 00:19:36,480
that’s 40,000

602
00:19:36,480 –> 00:19:36,930
a month.

603
00:19:36,990 –> 00:19:39,120
That’s almost a half a million dollars.

604
00:19:40,740 –> 00:19:42,630
And we even talked about increasing leads.

605
00:19:43,830 –> 00:19:45,420
So this is just a pickier inch,

606
00:19:45,420 –> 00:19:47,580
which if you increase your ratio from 10 per week to

607
00:19:47,580 –> 00:19:48,330
12 per week,

608
00:19:48,390 –> 00:19:49,320
just 2%,

609
00:19:50,580 –> 00:19:51,360
well, 20%,

610
00:19:51,390 –> 00:19:51,870
excuse me.

611
00:19:52,170 –> 00:19:56,130
But there’s two leads on top of this and increased conversion,

612
00:19:56,130 –> 00:19:59,160
right? It would look like this 12 leads,

613
00:19:59,160 –> 00:20:01,080
20% conversions to go forward.

614
00:20:01,500 –> 00:20:02,580
If you increase this,

615
00:20:02,640 –> 00:20:03,750
there’ll be 1.4

616
00:20:04,110 –> 00:20:05,310
open cases for a week.

617
00:20:05,970 –> 00:20:07,590
And the average fleet would be 10 K,

618
00:20:07,860 –> 00:20:10,110
uh, that’ll be 14,000

619
00:20:10,110 –> 00:20:12,660
times 50 to be $728,000.

620
00:20:13,710 –> 00:20:16,320
So you can see that it’s,

621
00:20:16,320 –> 00:20:21,320
uh, that small hand is going to open large doors that

622
00:20:21,330 –> 00:20:22,020
really can.

623
00:20:22,260 –> 00:20:22,800
Uh, and I mean,

624
00:20:22,830 –> 00:20:24,840
I’ve got even get in some other numbers where I can

625
00:20:24,840 –> 00:20:25,320
show you.

626
00:20:26,010 –> 00:20:27,420
Then if you increase your,

627
00:20:27,490 –> 00:20:31,530
your average fee by a 1%,

628
00:20:32,070 –> 00:20:33,930
you decrease your cost,

629
00:20:33,930 –> 00:20:38,460
the pudding of getting a case completed by 1%,

630
00:20:39,180 –> 00:20:42,420
and you decrease your overhead by one more set that can

631
00:20:42,420 –> 00:20:44,430
increase your profits by nothing percent.

632
00:20:45,030 –> 00:20:46,170
I know you’re not going to believe this,

633
00:20:46,170 –> 00:20:50,260
but I’m actually going to do a seminar in October.

634
00:20:50,260 –> 00:20:50,880
We’ll grab on,

635
00:20:50,980 –> 00:20:54,430
I call it the seven labors of cash and there’s seven

636
00:20:54,430 –> 00:20:54,940
different things.

637
00:20:54,940 –> 00:20:57,550
You can go up and down one or 2% and make

638
00:20:57,580 –> 00:21:00,100
a heck of a difference in your profitability.

639
00:21:00,850 –> 00:21:02,950
Uh, and like I said,

640
00:21:02,950 –> 00:21:04,870
small hand just can open really large doors.

641
00:21:06,070 –> 00:21:08,770
So if you model your conversions religiously every day,

642
00:21:08,800 –> 00:21:10,480
wake him up for the next 90 days.

643
00:21:10,480 –> 00:21:11,230
I promise you,

644
00:21:11,650 –> 00:21:13,570
you will see a spike in your signups.

645
00:21:13,570 –> 00:21:14,350
I promise you,

646
00:21:14,710 –> 00:21:18,010
and now more than ever with this uncertain times,

647
00:21:18,640 –> 00:21:20,110
you really want to be on top of this.

648
00:21:20,110 –> 00:21:22,480
You can not afford to lose a case.

649
00:21:23,260 –> 00:21:28,210
I promise you so it’s not just you,

650
00:21:28,210 –> 00:21:28,750
but you get it.

651
00:21:28,750 –> 00:21:29,170
Like I said,

652
00:21:29,170 –> 00:21:31,270
you gotta get your whole law firm involved and make it

653
00:21:31,270 –> 00:21:31,870
a priority.

654
00:21:31,960 –> 00:21:32,710
But like I said,

655
00:21:33,220 –> 00:21:34,240
if it’s not important to you,

656
00:21:34,240 –> 00:21:35,530
that’s not going to be important to them.

657
00:21:35,920 –> 00:21:37,270
If they know you’re inspected,

658
00:21:37,330 –> 00:21:38,320
they’re going to respect that.

659
00:21:40,570 –> 00:21:42,820
And I would put a monthly goals and increase your conversion.

660
00:21:42,880 –> 00:21:43,780
And if you do it,

661
00:21:43,870 –> 00:21:44,080
you know,

662
00:21:44,080 –> 00:21:47,020
give them a pizza party or do something or make a

663
00:21:47,020 –> 00:21:49,840
big deal or give them a gift certificate to a restaurant,

664
00:21:50,660 –> 00:21:54,370
whatever. But the deal is a warn them for it.

665
00:21:55,210 –> 00:21:56,980
Um, and then,

666
00:21:57,040 –> 00:21:58,930
uh, I don’t like giving them money,

667
00:21:59,410 –> 00:22:01,210
uh, per se,

668
00:22:01,210 –> 00:22:03,760
because I think then of their sign up cases that they

669
00:22:03,760 –> 00:22:05,590
shouldn’t. Uh,

670
00:22:06,250 –> 00:22:07,390
but as the law firms do it,

671
00:22:07,480 –> 00:22:09,010
and then if they sign up something that he ended up

672
00:22:09,010 –> 00:22:09,490
turning now,

673
00:22:09,490 –> 00:22:11,650
later, they take away the Mo you know,

674
00:22:11,650 –> 00:22:13,390
twice as much money for that case.

675
00:22:13,820 –> 00:22:14,980
I guess you could do it that way,

676
00:22:15,280 –> 00:22:17,320
but I let them do more like a team deal.

677
00:22:17,920 –> 00:22:21,880
So everybody’s working together and not individual that makes everybody work

678
00:22:21,880 –> 00:22:22,990
together. Cause they won’t go.

679
00:22:23,200 –> 00:22:25,660
They won’t let cries at those gift certificates.

680
00:22:25,660 –> 00:22:27,280
They won’t be taken out or whatever,

681
00:22:29,530 –> 00:22:30,310
but the key,

682
00:22:30,310 –> 00:22:30,970
this whole deal,

683
00:22:30,970 –> 00:22:32,800
that’s getting your whole team to buy into it.

684
00:22:34,540 –> 00:22:36,070
So in Pinellas new,

685
00:22:36,140 –> 00:22:38,110
we restructured the whole pillar.

686
00:22:38,140 –> 00:22:40,870
And if you’re a Pilgrim member and you hadn’t been in

687
00:22:40,960 –> 00:22:42,610
your boat in two or three months,

688
00:22:43,090 –> 00:22:46,150
I implore you to go there because we’ve got this whole

689
00:22:46,150 –> 00:22:49,510
new program where we go really deeper into this and August

690
00:22:49,630 –> 00:22:53,350
also going deeper into increasing your leads with a small budget

691
00:22:53,470 –> 00:22:54,880
and increasing your average fee.

692
00:22:56,080 –> 00:22:57,520
And I can give you a little bit increase.

693
00:22:57,520 –> 00:23:01,420
Your, your average fee is different for contingency based case like

694
00:23:01,420 –> 00:23:04,360
an injury case versus a domestic criminal case.

695
00:23:04,870 –> 00:23:06,400
But they both give me increase.

696
00:23:07,510 –> 00:23:08,680
It’s just a stay on me,

697
00:23:08,740 –> 00:23:12,130
how much you can make a profit at the end of

698
00:23:12,130 –> 00:23:12,400
the year.

699
00:23:13,570 –> 00:23:15,970
So if you’re not a member,

700
00:23:16,060 –> 00:23:20,680
uh, I would implore you to go to for join.

701
00:23:21,130 –> 00:23:23,680
We have a 90 back money back guarantee.

702
00:23:24,250 –> 00:23:25,180
Uh, you know,

703
00:23:25,180 –> 00:23:26,020
so you really,

704
00:23:26,050 –> 00:23:27,400
all the risk is on us.

705
00:23:27,970 –> 00:23:28,930
Um, you know,

706
00:23:28,990 –> 00:23:29,950
cause we really don’t want you,

707
00:23:29,950 –> 00:23:30,940
but if we’re not helping you,

708
00:23:30,940 –> 00:23:31,780
we don’t want you buddy.

709
00:23:32,470 –> 00:23:36,610
Uh, so people or four slash join.

710
00:23:36,730 –> 00:23:37,570
And then lastly,

711
00:23:38,210 –> 00:23:39,280
I mentioned his own,

712
00:23:39,280 –> 00:23:41,410
your own October 15th to the 17th,

713
00:23:41,410 –> 00:23:44,380
I’m going to do what I’ve never done before.

714
00:23:44,470 –> 00:23:46,760
I’m going to have to go into detail and 11 keys

715
00:23:46,760 –> 00:23:47,740
to rapidly grow it.

716
00:23:47,750 –> 00:23:49,010
And it’s giving you a little farm.

717
00:23:49,700 –> 00:23:50,870
Uh, uh,

718
00:23:51,320 –> 00:23:53,660
there’s a webinar on our website,

719
00:23:54,410 –> 00:23:55,940
count to three barriers to growth.

720
00:23:56,120 –> 00:23:57,950
And I got to do these three barriers.

721
00:23:59,120 –> 00:23:59,540
And then,

722
00:23:59,600 –> 00:24:02,660
uh, talk to me about the four things you gotta concentrate

723
00:24:02,660 –> 00:24:04,470
on when those four things you concentrate on,

724
00:24:04,520 –> 00:24:07,730
there’s actually 11 keys or secrets out of those four things

725
00:24:07,760 –> 00:24:08,240
that I,

726
00:24:08,390 –> 00:24:11,120
that I’ll preach about and actually thought this,

727
00:24:11,120 –> 00:24:11,720
talk about it,

728
00:24:11,720 –> 00:24:13,820
but actually show you how I’m going to have templates.

729
00:24:13,820 –> 00:24:14,990
Some will have forms.

730
00:24:15,710 –> 00:24:16,730
We’re going to go through it.

731
00:24:17,480 –> 00:24:18,560
We’re going to work through it.

732
00:24:19,250 –> 00:24:20,270
You don’t have workbooks,

733
00:24:20,660 –> 00:24:21,710
even though it’s virtual.

734
00:24:22,400 –> 00:24:24,380
Um, we’ll send you with workbooks before we start.

735
00:24:25,010 –> 00:24:27,830
Uh, it’s going to be probably the most in depth,

736
00:24:28,700 –> 00:24:31,700
uh, seminar I’ve ever done.

737
00:24:31,970 –> 00:24:35,150
Uh, and the reason I’m doing it is because I think

738
00:24:35,150 –> 00:24:36,590
now more than ever the longest needed,

739
00:24:37,820 –> 00:24:38,780
uh, and like I said,

740
00:24:38,780 –> 00:24:40,010
it’s gonna be a virtual opiates.

741
00:24:41,210 –> 00:24:43,040
Uh, but I won’t and I’m giving back,

742
00:24:43,070 –> 00:24:44,450
even though it could be,

743
00:24:44,450 –> 00:24:48,440
I could charge like 1600 thousand dollars at least 5,000

744
00:24:48,440 –> 00:24:49,070
for this event,

745
00:24:49,910 –> 00:24:50,900
but I want to give back.

746
00:24:50,900 –> 00:24:51,560
So the pill,

747
00:24:51,560 –> 00:24:52,010
my members,

748
00:24:52,010 –> 00:24:55,160
it’s two 97 and two,

749
00:24:55,160 –> 00:24:56,090
a non pill.

750
00:24:56,090 –> 00:24:56,540
My members,

751
00:24:56,540 –> 00:24:57,650
if all 93 of them.

752
00:24:58,100 –> 00:24:58,880
And like I said,

753
00:24:59,000 –> 00:25:00,050
uh, like everything,

754
00:25:00,050 –> 00:25:00,910
we do this a bit,

755
00:25:00,910 –> 00:25:03,380
it’s got an ironclad guarantee to after the first day,

756
00:25:03,800 –> 00:25:05,360
you’re not completely satisfied.

757
00:25:06,260 –> 00:25:07,850
We’ll give you a full refund.

758
00:25:08,030 –> 00:25:08,930
No questions asked.

759
00:25:09,770 –> 00:25:10,730
So if you have any,

760
00:25:10,730 –> 00:25:13,220
uh, this is where you go to get into that pill

761
00:25:13,220 –> 00:25:15,380
or four slash growth maximizer.

762
00:25:15,920 –> 00:25:17,240
Uh, tell you more about it,

763
00:25:17,960 –> 00:25:19,100
uh, what we’re going to be covering,

764
00:25:19,100 –> 00:25:19,880
not covering,

765
00:25:20,600 –> 00:25:21,520
uh, and,

766
00:25:21,520 –> 00:25:21,990
uh, uh,

767
00:25:23,420 –> 00:25:24,950
it it’s really a no brainer.

768
00:25:25,100 –> 00:25:26,420
Uh, what have you got to lose?

769
00:25:26,720 –> 00:25:27,740
Because if you’re having problems,

770
00:25:27,740 –> 00:25:29,420
now I ask you these two questions.

771
00:25:30,530 –> 00:25:31,250
Are you going to,

772
00:25:32,630 –> 00:25:36,080
how much money would you have lost in a year or

773
00:25:36,090 –> 00:25:36,800
three years from now?

774
00:25:36,800 –> 00:25:37,250
If you hit,

775
00:25:37,250 –> 00:25:38,320
do not go to this a bit,

776
00:25:38,350 –> 00:25:39,920
learn how to out of scale,

777
00:25:39,920 –> 00:25:41,540
your law firm or,

778
00:25:41,540 –> 00:25:42,950
or, or one to three years,

779
00:25:42,950 –> 00:25:44,780
you’re still figuring out how to solve your problem and I’m

780
00:25:44,780 –> 00:25:46,490
scaling or growing your loan from.

781
00:25:46,830 –> 00:25:48,290
Are you gonna be able to sleep any better?

782
00:25:48,450 –> 00:25:49,610
Are you going to be less stressed?

783
00:25:49,610 –> 00:25:50,300
I don’t think so.

784
00:25:51,590 –> 00:25:52,820
Really. So to me,

785
00:25:52,820 –> 00:25:53,660
it’s a no brainer.

786
00:25:54,260 –> 00:25:56,090
Uh, fell is not that expensive.

787
00:25:56,210 –> 00:25:58,310
And plus you get a hundred percent money back guarantee.

788
00:25:58,430 –> 00:26:00,680
So I really can’t see what anybody in the world,

789
00:26:01,580 –> 00:26:03,860
uh, would not take.

790
00:26:03,920 –> 00:26:05,120
Take me up on his offer.

791
00:26:05,780 –> 00:26:06,800
Smile, boggling it.

792
00:26:06,950 –> 00:26:08,060
Everybody don’t want to do it.

793
00:26:08,660 –> 00:26:11,360
Uh, we are going to fill out when we have 500

794
00:26:11,360 –> 00:26:13,250
seats. So I have for you to do it.

795
00:26:14,060 –> 00:26:15,420
That’s it for now?

796
00:26:16,490 –> 00:26:17,630
Do we have any questions?

797
00:26:18,910 –> 00:26:19,690
No questions.

798
00:26:19,690 –> 00:26:20,260
As of yet,

799
00:26:20,290 –> 00:26:21,850
folks, if you have questions for Ken,

800
00:26:21,850 –> 00:26:24,850
please use the Q and a icon on the zoom software.

801
00:26:25,180 –> 00:26:27,280
I’ll read the questions off to Ken and he’ll give you

802
00:26:27,280 –> 00:26:27,700
an answer.

803
00:26:33,970 –> 00:26:35,270
Well, it must’ve been crystal clear,

804
00:26:37,840 –> 00:26:38,350
I guess so.

805
00:26:38,350 –> 00:26:39,430
Nope. Yeah.

806
00:26:39,430 –> 00:26:39,640
I mean,

807
00:26:39,640 –> 00:26:41,350
the deal is you just got to do this stuff,

808
00:26:42,070 –> 00:26:42,370
you know,

809
00:26:42,370 –> 00:26:43,030
it’s not rocket.

810
00:26:43,620 –> 00:26:44,310
It’s really not.

811
00:26:48,150 –> 00:26:50,220
So no questions yet.

812
00:26:50,850 –> 00:26:51,240
All right.

813
00:26:53,040 –> 00:26:54,360
Well, if we have no questions,

814
00:26:57,060 –> 00:26:59,930
Oh, well I hope everybody got something out of this and

815
00:26:59,940 –> 00:27:00,230
a hug.

816
00:27:00,230 –> 00:27:02,540
Somebody to take me up on this.

817
00:27:02,610 –> 00:27:03,540
There’s a bit here.

818
00:27:03,540 –> 00:27:04,110
I think he can.

819
00:27:04,180 –> 00:27:05,430
It, I think it’s a game changer.

820
00:27:05,430 –> 00:27:06,090
I really do.

821
00:27:06,810 –> 00:27:07,230
But actually I,

822
00:27:07,230 –> 00:27:07,740
nobody is.

823
00:27:07,740 –> 00:27:08,400
I don’t think.

824
00:27:08,490 –> 00:27:09,060
And uh,

825
00:27:09,120 –> 00:27:12,690
you really got nothing to lose more and more money and

826
00:27:13,350 –> 00:27:13,950
more freedom.

827
00:27:14,010 –> 00:27:14,820
You can lose all of that.

828
00:27:14,820 –> 00:27:15,450
If you don’t gun,

829
00:27:15,840 –> 00:27:17,580
uh, if you don’t lock it,

830
00:27:17,580 –> 00:27:19,080
it’s not a good bit first day.

831
00:27:19,170 –> 00:27:20,250
We’ll just give you money back.

832
00:27:20,370 –> 00:27:21,030
No big deal.

833
00:27:22,320 –> 00:27:24,120
So right,

834
00:27:24,120 –> 00:27:25,590
Eric, until next time,

835
00:27:25,800 –> 00:27:28,170
this is Ken Hardison dedicated to your success.

836
00:27:28,200 –> 00:27:29,580
Thank you all for so much.