The PILMMA Blog

The Secret Weapon for Law Firm Growth

The Secret Weapon for Law Firm Growth

By Tiana Hardison, Esq. Why are some law firms able to grow quickly- while others experience little to no significant growth each year, despite their best efforts?  If you have been a law firm owner for even a year or two, then you have probably already figured...

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Don’t Spend Another Dime Marketing Your Law Firm

Don’t Spend Another Dime Marketing Your Law Firm

By Ken & Tiana Hardison That's not a misprint. I'm serious when I say- "Don't Spend Another Dime on Marketing Your Law Firm "until you do this one thing:This one simple thing. It's the one simple thing that 98 % of your peers completely miss. And when I started...

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How Is Voice Search Relevant For Law Firms?

How Is Voice Search Relevant For Law Firms?

"Hey, Google, what's voice search, and why is it important?" This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their search query aloud. It has...

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9 Powerful Marketing Strategies to Get MORE CASES

9 Powerful Marketing Strategies to Get MORE CASES

The most profitable leads your law firm can get are clients and referrals. Period. However, these great leads don’t happen by osmosis! They happen only if there’s an effort made to develop, nurture, and protect your existing client and prior client relationships. Your...

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Growing Your Law Firm Shouldn’t Be Exhausting

Growing Your Law Firm Shouldn’t Be Exhausting

Practicing Law can feel like you are Nemo- "Just Keep Swimming, Just Keep Swimming, Just Keep Swimming…."   It's so easy for Marketers to tell you what you "should" do to grow your law firm. They don't practice law. They aren't in the trenches. They aren't drafting...

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How To Avoid Google 1-Star Reviews From Upset Clients

How To Avoid Google 1-Star Reviews From Upset Clients

One of the things I'm certain of, after building two 7-figure law firms and helping other lawyers across the country do the same, is that occasional disgruntled or upset clients are just part of running a law firm. Period.   Life isn't perfect, and neither are law...

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How Keywords Optimize More Than Just Rankings

How Keywords Optimize More Than Just Rankings

We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think, “we’ve got it under control,...

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The 4 Pillars Needed to Build and Run a Superior Law Firm

The 4 Pillars Needed to Build and Run a Superior Law Firm

  It starts with wanting to. I am startled by the number of law firms I have encountered that are mired in bad habits, dysfunctional people, incomplete data, and poor processes that don’t seem to want to get better. The good news is that their apathy creates a...

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Does Your Law Firm Need An Office Manager?

Does Your Law Firm Need An Office Manager?

  In a recent series of virtual PILMMA Mastermind Meetings I couldn’t help but notice that many of our Masterminds were raising the same question:  When do I need to hire an Office Manager?  This is a great question and since so many of our Masterminds are asking...

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6 KPI’s of an Effective Law Firm Website

6 KPI’s of an Effective Law Firm Website

  All of you are looking to generate more phone calls and more leads from your website.  But here’s the rub- You can’t begin to measure what you aren’t tracking.  The fundamentals of any successful digital marketing campaign begin with setting goals and Key...

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