Artificial Intelligence: A New Frontier for Legal Marketers

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the hype, it’s still the early days of the artificial intelligence boom, and you’ll gain a distinct advantage over the competition by...

Essential questions to lower your firm’s cost per case

A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or...

Your law firm online marketing plan: first steps

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to get caught up in buzzwords and social media hype, but the key to successful law firm marketing is first identifying the...