Essential questions to lower your firm’s cost per case

A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or...

Your law firm online marketing plan: first steps

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make. Sometimes it’s easy to get caught up in buzzwords and social media hype, but the key to successful law firm marketing is first identifying the...