Google My Business Update: getting into the three-pack

EXACTLY what it takes to make the Google 3-pack grade, AND how to Stay there! How to Land Google Reviews that Stick! How to MAXIMIZE Your Google Business Page! How to Avoid the Google DANGER ZONE of Virtual Offices! How to Make Sure Google Doesn’t Dump You! If You are...

Which Gets Read More – Ads Or Articles? The ‘Advertorial’, The Challenge Of Maximum Readership Reconsidered by Dan Kennedy

The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example,...

Which Gets Read More – Ads Or Articles? The ‘Advertorial’, The Challenge Of Maximum Readership Reconsidered by Dan Kennedy

The knee-jerk answer is: articles. And the argument for the “advertorial” i.e. an ad made to look like editorial material is that it is obvious; people buy newspapers and magazines for the articles, not the ads. But, like all dogma, ain’t necessarily so. For example,...
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