Measuring and Tracking Your Leads and Conversions

Measuring and Tracking Your Leads and Conversions

In the last couple of weeks I’ve explained the importance of calculating how much you need to spend on marketing to grow your caseload and the difference increasing your conversions can make to your bottom line. Some readers asked me how they should prioritize their...
Law Firm Marketing – Are You Asking The Wrong Question?

Law Firm Marketing – Are You Asking The Wrong Question?

One of the questions I’m most frequently asked by lawyers is “How much of my gross revenue should I spend on marketing?” There is no correct answer to this question because you first need to ask yourself the following questions: How much do I want my law firm to grow?...
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