Buying Strategically to Stand Out Among Competitors

Buying Strategically to Stand Out Among Competitors

You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...
Cut Your Law Firm Lead Costs

Cut Your Law Firm Lead Costs

Are you missing out on one of the easiest and lowest cost ways to pick up new leads for your law firm? 40+ leads for as little as 50 bucks – want to know how? Let me tell you about the no-brainer way I’ve started to get new leads for my SSD law firm in South Carolina,...
Super Bowl 2015 Ads: Marketing 101 For Lawyers

Super Bowl 2015 Ads: Marketing 101 For Lawyers

The Deflationgate ruckus never disappeared but on Sunday we were treated to a glorious game of football and a feast of one-off commercials. The London Telegraph, in an article titled “11 Reasons Why The Super Bowl Sucks,” claims that the “average NFL game consists of...
Get Your Phone Ringing By Having The Right Number

Get Your Phone Ringing By Having The Right Number

Today’s obsession with smartphones has made us all slightly crazy. Even I have to stop myself from regularly checking my phone to see if I’ve received any emails, or just generally fidgeting with the darn thing. Times were simpler when the phone was on the wall in the...
Measuring and Tracking Your Leads and Conversions

Measuring and Tracking Your Leads and Conversions

In the last couple of weeks I’ve explained the importance of calculating how much you need to spend on marketing to grow your caseload and the difference increasing your conversions can make to your bottom line. Some readers asked me how they should prioritize their...
Law Firm Marketing – Are You Asking The Wrong Question?

Law Firm Marketing – Are You Asking The Wrong Question?

One of the questions I’m most frequently asked by lawyers is “How much of my gross revenue should I spend on marketing?” There is no correct answer to this question because you first need to ask yourself the following questions: How much do I want my law firm to grow?...