Think like a poker player for better law firm marketing

Think like a poker player for better law firm marketing

“Show me a good loser, and I’ll show you a loser.” — Stu Ungar, Three-Time World Series of Poker Winner  Being a good poker player is about more than luck or learning a couple tricks or cheating. It’s about thinking, awareness, analysis, and strategy. These are the...
Diversifying Your Practice with Mass Torts: Timing and Risk

Diversifying Your Practice with Mass Torts: Timing and Risk

When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...
Buying Strategically to Stand Out Among Competitors

Buying Strategically to Stand Out Among Competitors

You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...
Opportunity Or Obstacle? The Choice Is Yours

Opportunity Or Obstacle? The Choice Is Yours

It’s funny that sometimes we’re so focused on what we think is important, that we miss opportunities that present themselves to us. And the fact is, that in almost every case of facing some kind of challenge or adversity, how we choose to respond can make us either...
Celebrate July 4th By Freeing Yourself!

Celebrate July 4th By Freeing Yourself!

Two hundred and forty two years ago, a group of men, nearly half of them lawyers, came together and agreed on a single, defining principle that has shaped this great nation of ours. They all agreed to no longer be answerable to a distant, foreign ruler and that...
Friend or Foe? Wall Street Targets Personal Injury Lawyers

Friend or Foe? Wall Street Targets Personal Injury Lawyers

I always say that, “One is a bad number”. You should have more than just one marketing tactic to bring in cases. You should always get more than one supplier to give you a price. And you want to have more than one practice area. If your personal injury practice has...