by Steve Nober | Jul 23, 2019 | Law Firm Marketing, News, Successful Lawyers
When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...
by Steve Nober | Apr 23, 2019 | Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers, Television Marketing for Lawyers
You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...
by Ken Hardison | Jul 18, 2018 | Growth and Motivation, Ken Hardison Weighs In, News, Successful Lawyers
It’s funny that sometimes we’re so focused on what we think is important, that we miss opportunities that present themselves to us. And the fact is, that in almost every case of facing some kind of challenge or adversity, how we choose to respond can make us either...
by Ken Hardison | Jun 29, 2018 | Announcements, Law Firm Marketing, News, Successful Lawyers
Two hundred and forty two years ago, a group of men, nearly half of them lawyers, came together and agreed on a single, defining principle that has shaped this great nation of ours. They all agreed to no longer be answerable to a distant, foreign ruler and that...
by Ken Hardison | Jun 27, 2018 | Announcements, Law Firm Marketing, News, Successful Lawyers
I always say that, “One is a bad number”. You should have more than just one marketing tactic to bring in cases. You should always get more than one supplier to give you a price. And you want to have more than one practice area. If your personal injury practice has...
by Michael Mogill | Jul 26, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology
As you know, all clients aren’t created equal. Most are tolerable … some make your life miserable … and a select few serve as the cream of the crop. These are the ones who bring you the best cases. They’re also the most loyal — and you enjoy working with...
by Michael Mogill | May 31, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology
What impact is the increased commoditization of legal services having on your practice? As you know, lawyers used to be the prime source of legal knowledge. The ones people turned to for information and advice following an injury or accident. As such, your competition...
by Michael Mogill | Mar 22, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology
With 1.3 million lawyers in the United States today, being an exceptional attorney isn’t enough to stand out and build a successful legal practice. You have to be a standout marketer as well. In the words of personal injury attorney and PILMMA member, Greg Herrman,...
by Michael Mogill | Jan 25, 2017 | Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers
According to Google, 96% of people seeking legal advice use a search engine. What if your law firm was the first thing they saw? The good news is, there’s a strategy you can implement right now to make this happen. As search engines and users continue to favor video...
by Ken Hardison | Jan 21, 2017 | Law Firm Marketing, News, Successful Lawyers
Lawyers don’t really like social media. And I don’t blame them. As a lawyer, what are you hoping to achieve when you focus on any given marketing avenue? You are looking for measurable strategies that you can put money into and count the number of clients that are...
by Ken Hardison | Jan 18, 2017 | News, Successful Lawyers
Whenever I work with a law firm owner to grow their practice, there’s one question I usually start with: “What is your Unique Selling Proposition (USP)?” Having a killer USP is, in my view, the key building a successful law firm. As Dan Kennedy explains, a USP should...
by Ken Hardison | Jan 14, 2017 | Growth and Motivation, News, Successful Lawyers
Important Numbers In determining your law firm’s marketing effectiveness, you need to know what I call the three big numbers. Your Average Fee Your Average Cost Per Lead Your Average Cost Per Case Average Fee In order to figure the return on my investment, I need to...
by Ken Hardison | Jan 11, 2017 | Law Firm Marketing, News, Successful Lawyers
It’s no secret that having a strong online marketing strategy is essential for any law firm these days. What many lawyers need to know, though, is how you can leverage your offline activities to give you a leg up online. As an active professional and dedicated member...
by Ken Hardison | Jan 4, 2017 | Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers, Technology
How often do the younger generation make you feel that you’re from another era? At a Christmas gathering, a bunch of us were talking about the “good old days” when times were different and people did crazy things like read real magazines; you know, the kind printed on...
by Ken Hardison | Dec 29, 2016 | Law Firm Marketing, Marketing Ideas, News, Successful Lawyers, Technology
Are you paying big bucks for SEO content on your website? If you understand the principles of search engine optimization, it’s much more difficult for a vendor to shine you on. Some lawyers know and understand their website analytics inside-out. But there are many...
by Ken Hardison | Dec 19, 2016 | Best Practices, Law Firm Marketing, Lawyer Internet Marketing, Marketing Ideas, News, Successful Lawyers
UPDATE 4/18/18: We just added a complete – updated guide – to content marketing for mobile devices. Check out the newest article here: Mobile Website Marketing for Your Law Firm in 2018 UPDATE 8/1/18: We just added an article: 5 Videos Your Law Firm’s...
by Ken Hardison | Dec 31, 2015 | Best Practices, Growth and Motivation, Law Firm Management, Law Firm Marketing, News, Successful Lawyers
Do you want 2016 to be a year that your law firm grows and becomes more profitable? Most law firm owners will answer with a resounding YES! The key to making it happen in 2016 is to work on your practice more this year and less in your practice. If you are finding...
by Ken Hardison | Oct 15, 2015 | Best Practices, Growth and Motivation, News, Successful Lawyers
Have you really thought about your time? After all, it is your life… If you really think about it, time is all you have. Moreover, there is no such thing as free time. You can’t save free time and use it later. You have leisure time but it’s not free time. If you get...
by Magnus Simonarson | Oct 5, 2015 | Best Practices, Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers
Update 4/5/18: Want to avoid the Lawyer SEO Mistakes of the year 2018? We’ve got you covered in this new guide we just posted: Website Marketing for Lawyers in 2018. Online marketing strategies can help you gather more leads and turn clicks into clients – but...
by Ken Hardison | Sep 25, 2015 | Best Practices, Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers
If you haven’t attended a PILMMA Summit before or caught the webinar I presented earlier this year, then you may not know that my true passion and expertise lies in the art and science of social proof – testimonials and online reviews. I’m honored that Ken asked...
by Ken Hardison | Sep 11, 2015 | Best Practices, Law Firm Management, Law Firm Marketing, News, Successful Lawyers
In my blog post last week, I told you about my trip to San Diego and Carlsbad CA, to work with marketing expert, Frank Kern. One of the take-aways from that blog post was about rapid implementation. I shut myself up for two days with two of our PILMMA team members and...
by Ken Hardison | Sep 4, 2015 | Best Practices, Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers
I just returned from a four-day trip to San Diego, or to be more precise, Carlsbad, CA. I had the privilege of attending a two-day workshop with Internet marketing Rock Star, Frank Kern. Frank has the notoriety of making over 23 million dollars in sales in less than...
by Ken Hardison | Aug 14, 2015 | Best Practices, Law Firm Marketing, News, Successful Lawyers
I was working out in the gym the other morning and someone who recognized me from my infomercials came up to me ask me a question. He runs a local pest control business and he said that I clearly understood how to market my law firm (he didn’t know I’d just sold it),...
by Ken Hardison | Aug 6, 2015 | Best Practices, Law Firm Management, Law Firm Marketing, News, Successful Lawyers
Good question. So good, in fact, that I get asked it repeatedly on a weekly basis. Truth is, there is no magic number. No magic formula for the right amount to spend when it comes to marketing and advertising a law firm. Some lawyers say they spend 7% of their gross...
by Ken Hardison | Jul 30, 2015 | Best Practices, Law Firm Marketing, News, Successful Lawyers
UPDATE (11/14/18): Find out how I doubled my caseload at this SSD law practice in my new article on “How I Used Follow Up In My Law Practice…Better Than Any Car Salesmen”. ### If you’re a true entrepreneur, then whenever you start a real business*...
