by Steve Nober | Apr 23, 2019 | Law Firm Marketing, Lawyer Internet Marketing, News, Successful Lawyers, Television Marketing for Lawyers
You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart... 
by Ken Hardison | Jul 18, 2018 | Growth and Motivation, Ken Hardison Weighs In, News, Successful Lawyers
It’s funny that sometimes we’re so focused on what we think is important, that we miss opportunities that present themselves to us. And the fact is, that in almost every case of facing some kind of challenge or adversity, how we choose to respond can make us either... 
by Ken Hardison | Jun 29, 2018 | Announcements, Law Firm Marketing, News, Successful Lawyers
Two hundred and forty two years ago, a group of men, nearly half of them lawyers, came together and agreed on a single, defining principle that has shaped this great nation of ours. They all agreed to no longer be answerable to a distant, foreign ruler and that... 
by Ken Hardison | Jun 27, 2018 | Announcements, Law Firm Marketing, News, Successful Lawyers
I always say that, “One is a bad number”. You should have more than just one marketing tactic to bring in cases. You should always get more than one supplier to give you a price. And you want to have more than one practice area. If your personal injury practice has... 
by Michael Mogill | Jul 26, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology
As you know, all clients aren’t created equal. Most are tolerable … some make your life miserable … and a select few serve as the cream of the crop. These are the ones who bring you the best cases. They’re also the most loyal — and you enjoy working with... 
by Michael Mogill | May 31, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology
What impact is the increased commoditization of legal services having on your practice? As you know, lawyers used to be the prime source of legal knowledge. The ones people turned to for information and advice following an injury or accident. As such, your competition...
