How to Prevent Your Law Practice From Falling Into the Commodity Trap by Michael Mogill

by Beth Hendricks | May 31, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology

What impact is the increased commoditization of legal services having on your practice? As you know, lawyers used to be the prime source of legal knowledge. The ones people turned to for information and advice following an injury or accident. As such, your competition...

4 Ways Law Firms Can Set Themselves Apart with Video by Michael Mogill

by Ken Hardison | Mar 22, 2017 | Growth and Motivation, Law Firm Marketing, News, Successful Lawyers, Technology

With 1.3 million lawyers in the United States today, being an exceptional attorney isn’t enough to stand out and build a successful legal practice. You have to be a standout marketer as well. In the words of personal injury attorney and PILMMA member, Greg Herrman,...

4 Ways Personal Injury Attorneys Can Use FAQ Videos to Reach New Clients by Michael Mogill

by Ken Hardison | Jan 25, 2017 | Internet Marketing & Social Media, Law Firm Marketing, Successful Lawyers

According to Google, 96% of people seeking legal advice use a search engine. What if your law firm was the first thing they saw? The good news is, there’s a strategy you can implement right now to make this happen. As search engines and users continue to favor video...

Rolling into 2017 with a Social Media Strategy by Luke Russell

by Ken Hardison | Jan 21, 2017 | Law Firm Marketing, News, Successful Lawyers

Lawyers don’t really like social media. And I don’t blame them. As a lawyer, what are you hoping to achieve when you focus on any given marketing avenue?  You are looking for measurable strategies that you can put money into and count the number of clients that are...

How to Make Your Personal Injury Law Firm Stand Out from Your Competition

by Ken Hardison | Jan 18, 2017 | News, Successful Lawyers

Whenever I work with a law firm owner to grow their practice, there’s one question I usually start with: “What is your Unique Selling Proposition (USP)?” Having a killer USP is, in my view, the key building a successful law firm. As Dan Kennedy explains, a USP should...

How to Measure Your Law Firm’s Marketing Effectiveness

by Ken Hardison | Jan 14, 2017 | Growth and Motivation, News, Successful Lawyers

Important Numbers In determining your law firm’s marketing effectiveness, you need to know what I call the three big numbers. Your Average Fee Your Average Cost Per Lead Your Average Cost Per Case Average Fee In order to figure the return on my investment, I need to...