The PILMMA Blog

The Heart of Marketing during COVID-19

The Heart of Marketing during COVID-19

Four PILMMA members who have experienced recent social outreach and marketing successes for their firms join President Ken Hardison to share their ideas.00:0000:29Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to...

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Essential questions to lower your firm’s cost per case

Essential questions to lower your firm’s cost per case

A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or ones) made the connection and motivated the client to make contact.

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Coronavirus Survival Webinar Series: SBA Loans

Coronavirus Survival Webinar Series: SBA Loans

Ken speaks with Jarret Prussin, CEO of SBA Funding, the largest legal lending brokerage firm in the U.S. Be sure to listen to the end as Jerret answers listeners' questions.UNMASK YOUR POTENTIAL Join us in New Orleans June 23-26 for PILMMAs 2020 Law Firm Growth Summit...

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Making legal writing “more betterer”

Making legal writing “more betterer”

Recently the Consultwebs legal marketing podcast, LAWsome, met up with Ross Guberman, legal writing scholar and creator of the legal composition and editing software, BriefCatch, to discuss legal writing, legal tech, and a few tips lawyers can use right now to improve...

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The Neuroscience Behind Direct Mail Campaigns

The Neuroscience Behind Direct Mail Campaigns

Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related to “the neuroscience behind the response-driving power of direct mail: That direct mail generates a motivation score...

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