Ken Hardison’s Legal Marketing Blog

How to Measure Your Law Firm’s Marketing Effectiveness

  • January 14, 2017 | By Ken Hardison
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How Business Coupons are Still as Relevant as Betty White

  • January 4, 2017 | By Ken Hardison
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How often do the younger generation make you feel that you’re from another era? At a Christmas gathering, a bunch of us were talking about the “good old days” when times were different and people did crazy things like read...

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Avoid the Pitfalls of Social Media

  • April 30, 2013 | By Ken Hardison
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Social media seems to be taking over the world these days. Most people we know have at least a Facebook and Twitter account. In fact, for many this seems to be the preferred form of communication these days. It would...

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Is Your Law Firm in the TV Danger Zone?

  • April 22, 2013 | By Ken Hardison
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As you probably know, PILMMA founder and president Ken Hardison is also a Personal Injury and Disability lawyer from Raleigh, N.C. who has been practicing since 1982. He began marketing on television in 1998 and took his firm from 2...

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How to Take Control of Your Practice by Creating Vision and Mission Statements

  • November 22, 2011 | By Ken Hardison
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Know where you want to go? As we discussed in last week’s Tip of the Week, knowing where you want your practice to be in the future is the first and most important step in successfully expanding your firm. In...

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