About PILMMA | PILMMA

Our Story

The Personal Injury Lawyers Marketing & Management Association (PILMMA) is the innovation of Kenneth L. Hardison, the senior partner of Hardison & Cochran, author, and the founder of Law Practice Advisor. Ken created PILMMA in order to fill the void of marketing and management resources available to personal injury and disability lawyers.

Because groups like the Legal Marketing Association mainly serve transactional and large corporate lawyers, PILMMA was solely created for personal injury and disability law practices.

Our Mission

Our mission is to transform the lives of 5,000 injury and disability law firm owners from a life of frustration, overwhelm, and overwork to one of super profits, high productivity, and a balanced life.

Our Vision

To be the best and most sought after resource for marketing and managing law firms, because we love helping attorneys become successful more than anyone else. We are not tactical. We are strategic and here for the longhaul. Our passion for your success grows every day and we want to be there every step of the way. It’s our sincere commitment to provide red carpet treatment to every member from day one. We nurture your businesses as if they were our own and we expect them to grow as such. Our nature is to be steadfast so even when you aren’t sure of your next move, we are. The trust we build with each client means more to us than anything else we do. We are dedicated to ensuring that your success is above and beyond what you ever imagined. Without you, we do not exist. Without your success, we are nothing.

Our Values

As we grow, it has become more and more important to explicitly define the Core Values from which we develop our culture, our brand and our business strategies. These are the Ten Core Values we live by:

  1. Deliver WOW! Client Service
  2. Embrace and Drive Change
  3. Create a FUN Work Environment
  4. Be Adventurous, Creative and Open-Minded
  5. Pursue Continuous Growth and Education
  6. Enable our Members to Become Successful High Performance Law Firms
  7. Under-Promise and Over-Deliver
  8. Create And Nurture Relationships with Open and Honest Communication
  9. Treat Others as You Want to be Treated
  10. Build a Positive Team that is Passionate and Determined