Ken Hardison | Founder
KEN HARDISON has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.
Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and
income following Ken’s practice growing advice and insights.
Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.
Lori Coles | Chief Financial Officer
Lori Coles is the Chief Financial Officer at PILMMA. She first started working for Ken Hardison in January 2012.
Lori was born in New Jersey and spent much of her childhood years just outside of Boston, Massachusetts. After college she found she loved to work with money and today has over 25 years of bookkeeping experience. Even more than working with money Lori loves living in Myrtle Beach, South Carolina where the sun always shines.
When not at work, you can find her with her husband of 30 years, her three children and three grandchildren. Her dream is to one day build a log cabin.
Sherry Myers | Director of Operations
Sherry Myers has served as PILMMA’s Director of Operations since July 2016.
Before joining the PILMMA team, she worked in roles in the hospitality and entertainment industries. She began working as lead case manager at Mr. Hardison’s Carolina Disability Lawyers in 2014, before becoming a marketing assistant with PILMMA the following year.
Today, as Director of Operations, Sherry is tasked with the day-to-day operations of PILMMA and its staff; schedule coordination; project management; and event planning for PILMMA’s numerous events each year.
In her free time, Sherry enjoys camping, traveling, being in the mountains and spending time with her family.
Billy Fansler | Director of Marketing
Billy Ray Fansler is the Director of Marketing at PILMMA. He has a hand in helping the company use marketing technology to its fullest advantage and build out the processes and systems to help make things “work” behind the scenes. Billy is also an Infusionsoft Certified Consultant.
He was born in the Philippines, grew up in Utah and somewhere between now and then, landed in Durham, NC where he first met Ken and was PILMMA’s very first employee. After a brief stint on his own, he came back in the summer of 2014 to help PILMMA become one of the few companies that use ‘ALL’ of their Infusionsoft account.
He regularly listens to audiobooks and enjoys podcasts like the Joe Rogan Experience, Ari Shaffir’s Skeptic Tank, Bill Burr’s Monday Morning Podcast and the Tim Ferriss Show. Also, enjoys hanging out with his fiancée Heather, hiking and taking an occasional sabbatical from computers and technology. When he’s not on one of those sabbaticals, he loves diving into new technology and figuring out how to leverage it effectively for personal and business use.
Beth Hendricks | Editorial Director
Beth Hendricks is the Editorial Director at PILMMA. She has a bachelor’s degree in Journalism and Mass Communications and a master’s degree in Integrated Marketing Communications. Beth has worked in the newspaper and magazine industry and in marketing roles for both non-profits and a regional law firm with more than 120 attorneys.
She was born in Huntington, West Virginia, but decided to take up the beach life and moved to Myrtle Beach in May 2017, joining the PILMMA team shortly thereafter.
Beth enjoys technology (most of the time), football, reading, traveling and music.
Jamie Ramirez | Director of Member Services
Jamie Ramirez is the Director of Member Services at PILMMA.
She is originally from Virginia, where she graduated from Virginia Tech (Go Hokies!) with a bachelor’s degree in Political Science. After her May 2017 graduation, she moved to South Carolina to work at PILMMA and began pursuing a master’s degree in Business Administration.
When not at work, Jamie enjoys spending time with her family and fiancé, Zach. She also enjoys spoiling her cat, Mila.
Courtney Krystek | Director of Technology & Design
Courtney Krystek is the Director of Technology and Design at PILMMA, having joined the team in December of 2017.
Courtney is originally from Arizona and has worked in the Marketing field for several years as a graphic designer, videographer, copywriter, and photographer.
In her free time, she enjoys reading books and academic journals and going hiking with her cat, Luna.