Where TV and the Internet Meet: How Changes in Media Consumption Will Impact Your Caseload
September 12, 2018 at 11:00-11:50am
In this informative presentation, Tanner Jones will discuss the shift in balance from TV network-dictated to now audience-controlled media consumption and how this change impacts the world of legal marketing. We will explore the multitude of video advertising platforms available that will maximize your reach potential and help you sign more clients into the future. We will also cover the benefits of TV on-demand advertising, self-learning technology, and the endless targeting opportunities that will ensure you are reaching the right person at the right time.
Tanner Jones frequently shares his insights on online marketing with the legal community. In addition to serving as a regular speaker at PILMMAand M&L conferences held throughout the country, he has spoken at the Attorney Breakfast Club (Miami-Dade Chapter and Broward County Chapter) and co-hosted webinars with Avvo, The Rainmaker Institute’s Stephen Fairley, LawMarketing.com Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison. He also has been featured numerous times in Lawyers Weekly newspapers as well as Attorney at Law Magazine. Tanner is regular contributor to the Consultwebs online legal marketing blog. A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008. He recently moved back to the mountains of North Carolina with his wife, daughter and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time.