Episode 108:

How to Operate and Market A Prosperous Yet Caring Personal Injury Firm

Welcome to episode 108 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode Ken sits down with J. Chad Parker and they talk about all that comes back to you when you focus on giving the right care and attention to your clients.

  1. Chad Parker has been board certified in personal injury trial law by the Texas Board of Legal specialization since 1998 and practices in Tyler, Texas. Prior to starting his personal injury practice, he spent over 20 years as an insurance defense lawyer. His vast trial experience and jury verdicts over the last three decades sets him apart in the market that he serves and he is recognized as a formidable opponent by insurance company attorneys.

    Mr. Parker is known for taking cases both big and small because he truly cares that the wrongly injured achieve the fair and positive outcome they deserve. Call J. Chad Parker and Don’t Get Hurt Twice!

What you’ll learn about in this episode:

  • How and why Chad made the transition from insurance defense to personal injury
  • The advantages gained with experience on the “other side”
  • The nexus of Chad’s hook, Don’t Get Hurt Twice, and how he uses it to market his practice
  • Chad’s methods of separating himself from his competition with a focus on compassion
  • The importance of being able to pivot when changes in the legal landscape occur
  • Marketing yourself in a smaller marketplace
  • Finding opportunities in cases where others see little worth
  • How a large staff can provide the support needed to give clients the attention and care that they deserve
  • The unexpected surprises that come with leaving a large firm and starting your own
  • What personal injury lawyers should know about the insurance companies that they don’t know
  • The power of staying consistent and visible with your advertising



Additional Resources: