Episode 48:

Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.

Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.

Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.

What you’ll learn about in this episode:

In this unique episode of the Grow Your Law Firm podcast, Ken shares recorded audio from his “The A to Z Blueprint for a Killer Law Firm Newsletter” webinar, recorded September 24, 2020.

  • How, in just five years, TV ad spend by lawyers has increased from $500 million to more than $1 billion and is becoming increasingly competitive by the day
  • Why referrals are a better investment of your time and resources and a better source of new work than up-front marketing
  • How a newsletter can help you stay top-of-mind with your clients in an easy, inexpensive way, and how a newsletter can help your audience know, like and trust you
  • What the five characteristics of a great law firm newsletter are, and why it should cover topics outside of law too
  • Why it is important to keep your writing at the 5th to 7th grade level, and how to use the Hemingway Editor to determine the grade level of your newsletter content
  • Why creating and sending your newsletter consistently and regularly is crucial, and why you should release a new newsletter at least quarterly if not every other month
  • What components should go into a killer newsletter, and why you should send out your newsletter as bulk mail rather than first class mail
  • Why your mailing list is your most valuable and important asset with a real financial value for your firm, and whether it is better to do the work yourself or to outsource it
  • Why it takes around twelve months of effort to see results from your newsletter, and why you have to stick with it and remain consistent to get there
  • How including notes of thanks to your referral sources in your newsletter can be a powerful way to get people to think of you as their trusted legal advisor

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