Ken Hardison has fought for people’s rights as a trusted personal injury lawyer for over 35 years. His ethics, integrity, and passion for his clients helped to build one of North Carolina’s most successful firms, Hardison & Cochran, and a successful Social Security disability firm, Carolina Disability Lawyers, in Myrtle Beach, South Carolina. Now, as owner and publisher of the law firm management website, Law Practice Advisor, and founder and president of PILMMA, the Personal Injury Lawyers Marketing & Management Association, Ken devotes his time to helping attorneys build their own preeminent law practices with proven marketing strategies and management resources. Ken has been recognized as one of the top 100 Trial Lawyers in North Carolina and is a member of the exclusive Million Dollar Advocates Forum. Systematic Marketing is his tenth book. Ken has authored 5 books on marketing and managing law firms. He is a sought-after speaker throughout the country on marketing and managing law firms.
Ken is known as the “Millionaire Maker” due to his coaching clients doubling and quadrupling their law practices and income following Ken’s practice growing advice and insights.
Ken lives in North Myrtle Beach, SC where he enjoys playing golf and fishing when he is not helping lawyers grow their practices.
What you’ll learn about in this episode:
- Why mindset is the number one key to building a successful practice, and how a technician mindset and an entrepreneurial mindset differ
- Why focus and a sense of urgency are important to help you execute on your plans and achieve your goals
- Why it is important to leverage your strengths and talents while delegating your weaknesses to others
- Why surrounding yourself with key people with the right skills and the ability to say “no” to you is the fourth key to success
- How implementing the right systems into your practice can help streamline your work and significantly increase your productivity
- Why you need to know your numbers such as your cost-per-case, average fee, conversion rate, overhead, and other key metrics
- Why you need to differentiate yourself and your practice from your competition, and how to go about doing so
- What the “theory of preeminence” is, and why it is important for you and your firm to practice it
- Why key number nine is to never fall in love with your law firm, instead fall in love with your clients
- Why you should always strive to continue learning new things, stay ahead of the curve, and adapt to new changes and technologies
- Why you need to be a great leader, coach and mentor to your team, setting an example for them to follow