Download two free chapters of this new book!
Law firm marketing that teaches you to ethically dominate your market.
Ken Hardison wrote this book because, as Founder and President of PILMMA and the past owner of two 7-figure law firms, he knows the challenges faced by the modern law firm. In his latest book, Ken shares how any lawyer can put powerful marketing methods to work while doing so ethically.
Valuable information covered in this book
Chapter 1: THE ETHICAL LANDSCAPE FOR ONLINE MARKETING
Chapter 2: WHY DIGITAL MARKETING?
Chapter 3: CREATING A WINNING ONLINE STRATEGY
Chapter 4: EDUCATION-BASED MARKETING
Chapter 5: THE DIGITAL MARKETING FUNNEL
Chapter 6: YOUR WEBSITE
Chapter 7: GOOGLE.
Chapter 8: CONTENT MARKETING
Chapter 9: DISPLAY ADVERTISING
Chapter 10: SOCIAL MEDIA MARKETING
Chapter 11: PAY-PER-CLICK
Chapter 12: PAY-PER-LEAD VS. PAY-PER-CLICK
Chapter 13: ONLINE REVIEWS
Chapter 14: EMAIL MARKETING CAMPAIGNS
Chapter 15: ETHICS AND YOUR FIRM’S SOCIAL MEDIA POLICY
Chapter 16: THE FUTURE OF DIGITAL MARKETING
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