Let Ken Hardison take your marketing director/assistant from “newbie” to “hero” with this 19 lesson certification course.
Throughout this course, Ken will download his 32+ years of legal marketing knowledge into the brain of your law firm’s marketing staff! Each lesson is also accompanied by a quiz and your marketing assistant will receive an official PILMMA certification upon its completion.
Here’s a list of the video lessons included in this course….
Lesson 1: Marketing 101
Lesson 2: Marketing Research
Lesson 3: Measuring Marketing Effectiveness
Lesson 4: Creating Your Marketing Plan
Lesson 5: Working with Ad Agencies and Third-Party Vendors
Lesson 6: Increasing Conversions
Lesson 7: Creating Ads and Copy That Capture Leads
Lesson 8: Content Marketing
Lesson 9: Traditional Media
Lesson 10: Direct Mail
Lesson 11: 14 Strategies to Get Referrals
Lesson 12: Marketing to Past Clients
Lesson 13: Marketing to Millenials
Lesson 14: Understanding SEO
Lesson 15: Converting Visitors Into Clients
Lesson 16: Social Media for Your Law Firm
Lesson 17: Public Relations
Lesson 18: Videos to Market Your Practice
BONUS Lesson 19: Getting Stuff Done Cheaply Online