PILMMA PRESENTS THE PREMIER AI EVENT FOR LAW FIRMS

The Future of Personal Injury Law is AI-Powered

AI is no longer a concept—it is actively reshaping personal injury law. Learn the exact tools, AI workflows, and integration models that are helping firms handle more cases, automate routine work, and scale without adding headcount at the AI for PI Expo.

🗓️
Event Dates Jan 14–16, 2027
📍
Location JW Marriott Orlando Grande Lakes, FL
00 Days
00 Hours
00 Mins
00 Secs
AI for PI Expo Logo - Lady Justice Cyborg holding scales and sword

Why Attend the AI for PI Expo?

Artificial intelligence is rapidly changing how personal injury law firms operate. AI for PI Expo is designed to help firm owners, operators, and marketers understand emerging technologies, evaluate practical applications, and build a roadmap for implementation.

Discover Practical AI Applications

Learn how law firms are using AI today across intake, marketing, operations, client communication, and case management.

See Real-World Demos

Watch live demonstrations of AI tools and workflows so you can evaluate what works before investing time and money.

Stay Ahead of Industry Changes

Understand how AI is reshaping the legal industry and what steps your firm can take to remain competitive.

Connect with Industry Leaders

Network with law firm owners, operators, marketers, and technology providers who are actively implementing AI.

"Artificial Intelligence isn't going to replace lawyers. But lawyers who use AI are going to replace lawyers who don't."
Ken Hardison
President & Founder, PILMMA

Three Days. One Practical AI Roadmap.

Explore the focus for each day of AI for PI Expo 2027. Select a day below to preview confirmed sessions and workshop topics without overwhelming the page.

DAY 1 • JANUARY 14

See What's Actually Possible

Forget the hype and the jargon. Day one is about opening your eyes to what AI can really do for your firm — and then hearing it straight from attorneys who are already doing it. You'll spend the day with AI experts and practicing attorneys who've put AI to work in their own firms, sharing exactly what's paying off, what's not, and what they'd do differently if they were starting today.

FULL DAY SCHEDULE
7:00 – 9:00 AM Foyer Coquina

Registration is Open

7:30 – 8:30 AM Coquina South Hall (Exhibit Hall)

Breakfast

8:30 – 9:00 AM Coquina North Hall (General Session)

Welcome & Opening Remarks

Ken Hardison & Ron Eccles
9:00 – 9:45 AM Coquina North Hall (General Session)

"What the F is AI?" You already know all you need to know about AI.

Chris Rose, Esq.
9:45 – 10:30 AM Coquina North Hall (General Session)

The Message and The North Star: How to Leverage AI and Keep the Train on the Tracks

Travis Howard, Esq.
10:30 – 11:00 AM Coquina South Hall (Exhibit Hall)

Morning Coffee Break

11:00 – 11:45 AM Coquina North Hall (General Session)

Prompting & Beyond : How to Think, Work & Build Better With AI

Derek Weber
11:45 – 12:30 PM Coquina North Hall (General Session)

What Actually Works: The AI Tools and Workflows We Use Every Day

Derek Martin, Esq.
12:30 – 1:30 PM Coquina South Hall (Exhibit Hall)

Lunch

1:30 – 2:15 PM Coquina North Hall (General Session)

Building an AI-Enabled Law Firm: Our Journey, Results, and Next Steps

Greg Ward, Esq.
2:15 – 3:00 PM Coquina North Hall (General Session)

Your Data, Your Leverage: Why Controlling It Matters More Than Ever in the AI Era

Jessica Meldon, Esq.
3:00 – 3:30 PM Coquina South Hall (Exhibit Hall)

Afternoon Networking Break

3:30 – 4:00 PM Coquina North Hall (General Session)

The Local Authority Engine: How PI Firms Can Own Their Community Without Overpaying for TV, Radio, or Billboards

Seth Greene
4:00 – 5:00 PM Coquina North Hall (General Session)

Just Because You Can Doesn't Mean You Should: The AI Mistakes Law Firms Are Learning the Hard Way

Stacie Monahan
5:00 – 7:30 PM Coquina South Hall (Exhibit Hall)

Welcome Reception

DAY 2 • JANUARY 15

Get Into the Weeds

Day two turns up the resolution. The conversations get sharper and more tactical — search visibility, case management, data, staffing, forecasting — and you'll keep hearing from attorneys who are living this every day, not just talking theory. By the end of the day, you won't just know AI is useful — you'll know exactly where it fits in your firm.

FULL DAY SCHEDULE
7:45 – 9:00 AM Foyer Coquina

Registration is Open

8:00 – 9:00 AM Coquina South Hall (Exhibit Hall)

Breakfast

8:15 – 9:00 AM Coquina South Hall (Exhibit Hall)

MSO Working Breakfast: Buy, Sell or Build? What PI Firm Owners Need to Know

Tom Lenfestey, Esq.
9:00 – 9:45 AM Coquina North Hall (General Session)

The AI-Ready Law Firm: Leadership, Mindset & Adoption

Eric Sanchez
9:45 – 10:30 AM Coquina North Hall (General Session)

Winning Search in the Age of AI: SEO → GEO, ChatGPT, AI Overviews, how prospective clients are finding firms

Tanner Jones
10:30 – 11:00 AM Coquina South Hall (Exhibit Hall)

Morning Coffee Break

11:00 – 11:45 AM Coquina North Hall (General Session)

The AI-Powered Case Lifecycle: Where AI Is Changing PI Case Management

Claude Simpson & Sean Parker
12:30 – 1:30 PM Coquina South Hall (Exhibit Hall)

Lunch

1:30 – 2:15 PM Coquina North Hall (General Session)

AI in Practice: What We've Built, What's Working & What We're Doing Next

Natasha Hanna, Esq.
2:15 – 3:00 PM Coquina North Hall (General Session)

Your Firm Has the Data. Now What? How AI Turns PI Firm Data Into Action

Shim Hirsh
3:00 – 3:30 PM TBD

From Request to Record: How We Built an AI Agent to Collect Medical Records

Nick Mendez, Esq.
3:30 – 4:00 PM Coquina South Hall (Exhibit Hall)

Afternoon Networking Break

4:00 – 4:45 PM Coquina North Hall (General Session)

Build the Tool You Need: Using AI to Forecast Caseloads, Revenue & Staffing

Timothy Hiller, Esq.
4:45 – 5:15 PM Coquina North Hall (General Session)

The Next 5 Years of PI: What AI Changes, What It Doesn't & Where the Opportunity Is

Ken Hardison
DAY 3 • JANUARY 16

Build It Yourself

This is where talk turns into action. Laptops out, sleeves rolled up — Day 3 moves out of the main stage and into two hands-on workshop tracks built to send you and your team home with something you can actually use.

MORNING SESSIONS
8:00 – 9:00 AM Coquina South Hall (Exhibit Hall)

Breakfast

9:00 – 9:20 AM Coquina North Hall (General Session)

From "We Should" to "We Will": Your AI Implementation Plan

Eric Sanchez
9:20 – 9:30 AM Del Lago 1-4

Move to Breakout Tracks: Marketing & Management

HANDS-ON WORKSHOP TRACKS (9:30 AM – 12:30 PM)
MARKETING WORKSHOP TRACK • DEL LAGO 1-2

Leave With a Growth System

9:30 – 10:00 AM
1 - Win Your Market Workshop: Using AI to Analyze and Outposition Competitors
Speaker: Jake Soffer
10:00 – 10:45 AM
2 - AI Referral Workshop: Build a System That Generates More Referral Cases
Speaker: Tifiny Swedensky
10:45 – 11:00 AM • Brief Body Break - Coffee/Beverage Stations Outside Track Rooms
11:00 – 12:30 PM
3 - AI Content Workshop: Build Your Firm's Content Engine
Speaker: Derek Weber
MANAGEMENT WORKSHOP TRACK • DEL LAGO 3-4

Leave With a Smarter Operating System

9:30 – 10:00 AM
1 - AI Management Workshop: Build an AI-Enabled Operating System
Speaker: Josh Hostilo
10:00 – 10:45 AM
2 - AI Policy Workshop: Build the Rules for AI Use in Your Firm
Speaker: Thomas Pivnicny, Esq.
10:45 – 11:00 AM • Brief Body Break - Coffee/Beverage Stations Outside Track Rooms
11:00 – 12:30 PM
3 - Custom AI Agent Workshop: Build Your Firm's AI Knowledge Base
Speaker: Chris Rose, Esq.

* Schedule is subject to minor adjustments as event date approaches.

JW Marriott Orlando Grande Lakes

Orlando, FL • Jan 14–16, 2027

Experience AI for PI Expo at the award-winning JW Marriott Orlando Grande Lakes. Designed for both learning and networking, the venue provides the ideal setting to connect with industry leaders, explore emerging technologies, and build meaningful relationships with fellow legal professionals.

Room Block Cut-off: December 14, 2026

JW Marriott Orlando Grande Lakes - Luxury resort view showing pools, palm trees, and lakes

Who Should Attend?

Whether you lead the firm, manage operations, oversee intake, or drive marketing efforts, AI for PI Expo is designed to help you understand and implement AI more effectively.

Law Firm Owners

  • Discover how leading plaintiff firms are using AI to increase profitability and efficiency
  • Scale operations without proportionally increasing overhead
  • Stay ahead of the technology transforming the business of personal injury law

Operations, Intake & Administrative Teams

  • Streamline client intake and communication workflows
  • Reduce repetitive administrative work and improve team efficiency
  • Implement practical AI systems your team can use immediately

Law Firm Marketing Teams

  • Create content faster and execute campaigns more efficiently
  • Improve lead generation and conversion processes
  • Learn how plaintiff firms are using AI to drive sustainable growth

2026 Event Highlights

See what happened at the inaugural AI for PI Expo and get a preview of what's ahead in 2027.

A Look Back at the Inaugural AI for PI Expo

Attorneys and law firm leaders from across the country gathered to explore how AI is transforming personal injury law. Through keynote presentations, live demonstrations, workshops, and peer-to-peer conversations, attendees gained practical strategies for integrating AI into their firms today. Watch the highlight reel to experience the energy, innovation, and community that defined the event.

100+
Attorneys & Law Firm Leaders Attended
20+
AI-Focused Sessions & Workshops
2.5
Days of Practical AI Training
Countless
Ideas, Connections & Takeaways

2026 Event Gallery

2026 AI for PI Expo Highlight Photo 1
2026 AI for PI Expo Highlight Photo 1
2026 AI for PI Expo Highlight Photo 1
2026 AI for PI Expo Highlight Photo 2
2026 AI for PI Expo Highlight Photo 3
2026 AI for PI Expo Highlight Photo 4
2026 AI for PI Expo Highlight Photo 5
2026 AI for PI Expo Highlight Photo 6
2026 AI for PI Expo Highlight Photo 7
2026 AI for PI Expo Highlight Photo 7
2026 AI for PI Expo Highlight Photo 7

What Your Peers Are Saying

Real experiences and feedback from attorneys who have attended PILMMA events and the AI for PI Expo.

The AI for PI Expo has exceeded every expectation I had. I thought it would be a great conference, but I had no idea how immersive it would be or how much of a game changer it would be for my practice. I'm genuinely excited to get back to my firm and start implementing what I've learned.

Beyond the sessions, the conversations with other attendees have been just as valuable. Every interaction offers new ideas and practical insights. The biggest impact, though, won't just be greater efficiency—it will be a better client experience. Faster processes, stronger communication, and better outcomes are exactly what today's firms need. If you want to stay ahead, this is a conference you can't afford to miss.

CC
Chip Cosse Attorney, New Orleans, Louisiana

Attending the AI for PI Expo has been an incredible experience. The amount of valuable information has been outstanding. It definitely feels like drinking from a firehose, but the strategies are practical and immediately actionable.

I'm leaving with two or three ideas that I know will completely revolutionize how my firm operates and help accelerate our processes. If you're serious about using AI to improve your practice, I highly recommend attending.

FH
Frank Hartman Hartman Law Firm

Joining a PILMMA Mastermind was one of the best decisions I've made for my firm. The relationships I built with other members have lasted for years, and the strategies I learned continue to make an impact on our growth.

Now, attending the AI for PI Expo couldn't have come at a better time. The insights and tools are helping take my firm to the next level. I truly don't think we'd be where we are today without PILMMA. If you're looking to grow your firm, I can't recommend their Masterminds and events enough.

BL
Brian LaBovick LaBovick Law Group

AI is evolving so quickly that it's hard to keep up, which is exactly why the AI for PI Expo is so valuable. There really isn't another conference like it that brings together the latest AI developments and shows attorneys how to use them effectively and ethically in their firms.

The strategies shared here can help law firms become more efficient, reduce operational costs, and stay ahead of the curve. If there's another AI for PI Expo, don't miss it. The technology is changing too fast to sit on the sidelines, and the firms that embrace it now will have a significant advantage.

MD
Moe DeWitt Attorney, Orlando, Florida

Secure Your Ticket for AI for PI Expo 2027

Select the registration package that fits your law firm or organization. Lock in Early Bird savings before standard pricing takes effect.

Early Bird Ticket Sales Are Officially LIVE! Save up to $1,000 when you register between August 1 – September 30, 2026.
Team Pass Discount

Additional Law Firm Team Member

Available when 2 or more attendees from the same law firm register together.

$997 Standard Rate
$797 / Early Bird
Early Bird Savings: Save $200
  • Access to all sessions, breakouts, and workshops
  • Access to all networking events hosted by PILMMA
  • Food, beverages & all networking breaks included
  • Complete access to all event presentation slides
Vendor & Professional

Non-Attorney / Vendor Attendee

For legal tech company representatives, consultant, agency representatives, vendor representatives, and non-law firm attendees.

If you are interested in actually exhibiting at this event, email office@pilmma.org

$5,000 Standard Rate
$4,000 / Early Bird
Early Bird Savings: Save $1,000
  • Access to all sessions, breakouts, and workshops
  • Access to all networking events hosted by PILMMA
  • Food, beverages & all networking breaks included
  • Complete access to all event presentation slides

Interested in Sponsoring or Exhibiting?

Want to be notified about sponsor and exhibitor opportunities? Join the waitlist to receive priority access, booth availability, and partnership packages.