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Ken Hardison's Legal Marketing Blog
5 Sure-Fire Ways to Boost Your Law Firm's Bottomline!
August 29, 2016 | Author Ken Hardison
The cost of just "doing business" is increasing every year. (Not to mention the cost of "succeeding") And as your costs grow, your net profit shrinks. Have you been pitched every solution under the sun with big promises of big results? If you're anything like me, you can only take so much theory and pie-in-the-sky strategy...Read More
Why What You're Doing Today...Will Not Work Tomorrow!
The millennial generation now makes up the largest portion of our population. According to CNN Money, there are 76 million Baby Boomers (born between 1946-1964) and 87 million Millennials (born 1982-2002). The significance of this stat is HUGE! While your competitors have their head in the sand, busy doing the same old type of marketing, eventually that marketing will...Read More
August 26, 2016 | Author Ken Hardison
How to Use Reptilian Litigation Psychology To Win At Marketing w/ Joshua Hoopes
Why does your marketing message "click" with some prospects who end up calling you for help, while it completely misses others and they end up as one of your competitor's clients? Joshua Hoopes, founder of FREE Call Law, believes that many of our successful marketing efforts are successful because we're appealing to our prospects "reptilian...Read More
August 19, 2016 | Author Ken Hardison
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