A one-day virtual working session for PI firm owners
PILMMA — Personal Injury Law Firm Management & Marketing Association

MSO BOOTCAMP

MSOs are changing the PI market whether you plan to sell or not. Outside capital is reshaping how PI firms compete, grow, acquire, invest in technology, and attract talent. During this one-day session, you’ll walk away with an understanding of what those changes mean for your firm and establish a clear plan of your next steps.

EXPLORE THE BOOTCAMP
SAVE THE DATE

October 21st, 2026

Live on Zoom • Join from anywhere

53
DAYS
18
HOURS
56
MINUTES
49
SECONDS
Countdown shown in Eastern Time.
WHAT THIS EVENT IS ABOUT

The question isn't whether an MSO will affect your firm. It's how.

Understand the model.
Choose your path.

This is a focused working session—not another passive webinar. You'll work alongside experts to apply the MSO landscape directly to your firm through live exercises, Q&A, and focused breakout sessions.

Whether you are exploring a transaction, planning to acquire, building a stronger operating platform, or committed to remaining independent, you'll leave clearer about the forces changing the PI market.

WHY ATTEND

Turn the MSO Shift Into a Strategy for Your Firm

Get the frameworks, insights, and tools to make informed decisions about your next move.

See what is changing

Understand how outside capital is changing competition for cases, talent, technology, acquisitions, and growth.

Evaluate your options

Explore sell, buy, build, and stay-independent paths without treating an MSO as simply an exit strategy.

Focus on what you control

Identify the depth, EBITDA priorities, infrastructure, and personal "why" that can strengthen your next move.

WHO SHOULD ATTEND

This room is for PI firm owners facing a strategic decision.

This is not an introductory "MSO 101" webinar and it is not intended for a general audience. It is a 201-level working session for personal injury firm owners and senior decision-makers who are already encountering the impact of outside capital—through an approach, a competitor's transaction, an acquisition plan, or the need to build a stronger operating model.

MSOs are changing PI for everyone. How will you respond?

For the owner considering a sale

Understand how the structure can be used in a transaction, what actually determines how and when you get paid, and why buyer fit and management-services terms matter beyond the headline multiple.

For the owner planning to buy

See how an MSO can support acquisition and integration, and examine the operating depth, capital plan, and target profile needed to become the buyer firms choose.

For the owner building a platform

Explore how an MSO can help a firm professionalize operations, grow without diluting the law-firm partnership, and create meaningful business-side equity opportunities for a COO or CFO.

For the owner staying independent

Understand what a capital-backed competitor can spend on marketing, technology, and lateral compensation—and which of those same moves your firm can make without selling anything.

FULL AGENDA

Six hours. Six faculty. Four breakout rooms.

OCTOBER 21ST, 2026 • EASTERN TIME

Agenda at a Glance

10:00–10:10 10 MIN
Where This Room Actually Is
Ken Hardison
10:10–10:40 30 MIN
The MSO Decade: Why It Matters to Everyone in This Room
Tom Lenfestey
10:40–11:00 20 MIN
What the Market Is Showing Us, and What Is Coming
Michael Di Gennaro
11:00–11:45 45 MIN
Compliant Is Not the Same as Good
Jonathan Hawkins
11:45–11:55 10 MIN
Break
11:55–12:30 35 MIN
Where Value Is Built, Bought, and Sold
Eric Sanchez
12:30–12:45 15 MIN
Break — Screens Off
12:45–1:40 55 MIN
The Number, the Structure, and the Buyer
Eric & Tom, with Jonathan & Michael
1:40–2:10 30 MIN
The WHY and the 400th Day
Stacie Monahan
2:10–2:20 10 MIN
Break and Room Assignment
2:20–3:10 50 MIN
The Three Levers — Breakout Rooms
All faculty
3:10–3:25 15 MIN
Open Q&A: How the MSO Actually Works
Jonathan leads; all faculty
3:25–3:50 25 MIN
The Hot Seat
Tom hosts; full panel
3:50–4:00 10 MIN
Ninety Days
Ken Hardison
Live question windows are built throughout the day, in addition to the full-faculty Q&A and 50 minutes of small-group breakout work. The 12:30 break is currently shown as 15 minutes and remains subject to final confirmation.
REGISTER NOW

Join the MSO Virtual Bootcamp

Select your ticket type below. Limited seats available for this live virtual event.

NON-MEMBER
$397 / person
  • Full-day live virtual access
  • Interactive education and exercises
  • Faculty Q&A
  • Digital event materials
REGISTER AS NON-MEMBER →
MEMBER BENEFIT
PILMMA MEMBER
Complimentary
Included with active membership
  • Full-day live virtual access
  • Interactive education and exercises
  • Faculty Q&A
  • Digital event materials
REGISTER AS PILMMA MEMBER →
Ken Hardison - Founder of PILMMA
30+ YRS
PI LAW GROWTH AUTHORITY
FOUNDER & PRESIDENT
Ken Hardison
MEET YOUR HOST

Built for law firm owners who are serious about what's next.

Founded by attorney and legal-business leader Ken Hardison, PILMMA helps personal injury law firm owners build stronger, more scalable practices through education, community, and practical growth strategies.

Ken will help open and close the day—setting the promise for the working session and challenging each owner to commit to a meaningful next action.

SELL. BUY. BUILD. STAY INDEPENDENT.

Know your options. Build your plan.

Join PILMMA on October 21st, 2026 for a practical, one-day virtual session created for the decisions PI firm owners are facing now.