Ken Hardison is joined by podcast expert, John Melley, to discuss how podcasting for lawyers can lead to more clients and establishing yourself as an expert in your area of practice.
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All right.
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Well, today I want to talk to you about numbers.
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And I was thinking about what to do this month.
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And, you know,
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there’s a lot of the,
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and a lot of people in the last three or four
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months since March,
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uh, with the COVID and some lawyers or experiencing a drop
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in revenues,
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a lot of lawyers are doing okay on revenue,
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but their problem is they’re really to have the numbers are
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down significantly cases signed up.
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And so they will start feeling that if you’re a PI
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or disability or worker’s comp,
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or are you going to build that if at any time
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contingency or are you going to build it down the road?
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So I think now more than ever is important for you
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to know your numbers and the question I get a lot,
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every time I talk about this is what number should I
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be looking at?
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So today we’re going to look at the top three to
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five numbers that you really should be looking at,
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uh, on a weekly basis and some of them even on
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a daily basis.
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So let’s get started.
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So, so here’s the day when you really can’t build an
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efficient, proper law firm.
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If you don’t know your numbers,
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you know,
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how are you going to know how you’re doing?
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Like, I’ve always said,
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you cannot manage what you cannot measure and you measure it
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includes, you know,
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numbers. But the big question,
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like I said,
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is always going to ask is what are the critical numbers
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that you’ve got to know and got to be able to
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try to increase or decrease to as critical to your success.
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So you offer success,
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your probability.
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So I want to say,
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I want to look at the top three numbers.
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You must know.
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I mean,
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if you don’t have anything else,
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you’ve got to know these and you want to strive to
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improve every day in your office,
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that the doors are open.
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You really,
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this is like the thing.
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This is the bedrock of the Eddy law firm.
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If you want to take it to the next level,
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or you want more profit,
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you want more cases.
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You better be looking at these three numbers and notice 300
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words or leads,
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conversions and average feed by case type.
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So there’s really only three ways to increase your revenue.
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You can increase the cases that you can increase your average
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fee, or you can lower your overhead.
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So I’m not gonna talk about overhead,
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you know,
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pretty simple,
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you know,
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you just go through your P and L and look at
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everything and it’s not making you money.
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You ditch it.
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I mean,
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that’s, that’s the bottom line.
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Uh, they don’t take a rocket scientist.
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You know,
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if you don’t have the habit,
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don’t do it.
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So you can increase your cases two different ways.
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Uh, you know,
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the cases that you open up,
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uh, you can increase your number of leads and prospects by
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either doing some marketing program,
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increasing your referrals,
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spending more money,
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uh, whatever it is that you can get more leads,
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uh, or you can increase your conversion rate on the leads
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that you already have,
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or you could increase your conversion rate on the leads that
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you have,
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plus the new ones that you would bring in.
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And like I said,
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you’d increase your leads by advertising marketing,
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or increasing your referrals.
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Uh, but this takes time and money.
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I think the low hanging fruit really is,
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this is where everybody,
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every law firm I’ve ever been to on a console.
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This is one of the main things that I’ve tried to
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really, before I leave,
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because this is where the low hanging fruit is.
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This is where you can see the biggest increase in your
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cash flow in your profitability and your revenue.
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So the key is to know the numbers,
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only on these only these conversions,
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we gotta track it every day,
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online and offline.
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And so you have some software that can do it for
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you. There’s stuff out there like lead docket.
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There’s some case management systems that have it.
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I mean,
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we used to have needles.
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We can do it with that.
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You got low rulers,
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you got a long Maddix,
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you got so many different ones.
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Now, a CLIA,
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I’ve got one that they bought out from,
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uh, another company.
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Uh Lexicata uh,
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there’s just so many different ones out there.
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You just need to pick the one that best fits your
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budget and your type of practice.
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And if you can’t afford it right now,
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didn’t just take this.
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And if you don’t have one,
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if you’ll email me a kid at pill it up,
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or, and to say a daily intake tracking form,
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I’ll, I’ll,
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I’ll, I’ll get one of our girls that email it to
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you, but you gotta have something on of system.
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You know,
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if I could,
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when I first started,
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this was a system I use,
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I had a,
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I created a clipboard and my receptionist will take this down
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every day and then make a copy of it and give
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it to me at the end of the day.
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And then she could be out of file that would get
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home. So you really got to keep up with it.
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And here’s the deal.
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If the staff knows you’re there,
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that you’re inspected,
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they’re gonna respect it.
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Like I said,
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people respect what you inspect.
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So like I said,
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this paper can be form.
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It could be a digital,
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but you got to keep it every day on every new
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prospect. So let’s look at some way.
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So then you can look at that and see,
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you got to have a bit,
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you know,
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a baseline so that you can see where you’re at.
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And then you want to try to see if you can
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increase those conversions.
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So let’s talk about some ways you can increase them.
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Well, one thing you can do is,
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is, is have scripts where you stay up,
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either set appointments.
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If it’s a deal where you got to have appointment,
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or, or either sign it up right there with DocuSign or,
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or text,
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he could do it with text the devil.
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They got so many programs out there by his and DocuSign.
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And it’s just,
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there’s no reason to,
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you know,
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uh, and it’s not that expensive,
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no reason for you not to do it because you gotta
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hit the,
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you gotta strike while that orange pot in,
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uh, uh,
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and if you go make a poor minutes,
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don’t make up for two weeks away,
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uh, get your staff,
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you know,
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get in.
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When you get to see somebody within 24 hours,
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um, people now are used to instant gratification.
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It’s not like it used to be 10,
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20 years ago.
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Uh, you know,
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they won’t ask the answers as to,
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you know,
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ratification. And if you can’t give it to them,
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they’ll go to some other law firm,
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the can.
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So you’ve got to impress upon your staff,
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your receptionist,
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and then you got a call center people.
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Or, uh,
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of course there’s does intake or appointment setter.
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That urgency is the key.
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Is this so urgent that they’d be origin.
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I can’t stress that enough.
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And like I say,
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when you inspect it cheat every day,
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or whether it’s a program or whatever,
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that’s going to let them know that you’re looking at it
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and you need to ask questions.
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I mean,
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like I used to have a big deal where I wanted
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to know if somebody referred me a case and we signed
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up. If they didn’t put the person’s name to refer to
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it, I would make them,
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I’d give them,
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make them go back and call that person that new class
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and get that information for me.
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Uh, because I wanted to be able to write a thank
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you note.
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So I did that two or three times.
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Everybody learned how to do it.
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And they were sometimes at the person that remembered the person’s
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name and that’s okay.
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But the deal was,
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I was impressed upon them.
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That that was important to me because if it’s not important
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to you,
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it’s not going to be important to you.
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I can tell you that right there.
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So it starts with you as deleted or from,
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uh, whether you be the office manager or the manager partner
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or what,
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and then here’s the other deal that I’ve seen anybody,
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dude. Well,
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one thing is the pretty scripted responses to common objections.
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And what I’ve found is a really like,
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there’s a bunch of different objections,
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but the top three they’re probably make up 90% of the
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objections. Why people do it?
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How are you writing it or set up Pullman?
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Right? Man is number one.
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They need to talk to somebody like their spouse,
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the kids,
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the father,
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the grandfather,
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somebody before they make that decision,
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they don’t want to make an old girl.
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The second,
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what it is is that they’re really the shop at rail
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and they’re trying to make it like a decision.
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And then the third reason is they go see if they
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can do it themselves,
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see what,
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you know,
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how to go see what happens if they don’t hire a
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lawyer, can they do this and save a bunch of money?
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And if you can have written responses for that,
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you know,
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like, you know,
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at this pocket,
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he says,
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I need to tell him it was like,
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well, let’s go ahead and sign you up.
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And if you know,
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the deal is you can fire us.
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You don’t want to listen to anything,
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you know,
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three days from now or whatever,
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or whatever to you talk to you,
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the person you need to talk to.
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If you shop around for lawyers,
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you want to give them,
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00:08:59,130 –> 00:08:59,910
create this thing.
263
00:08:59,940 –> 00:09:02,280
I used to create this thing to seven or nine questions
264
00:09:02,280 –> 00:09:05,550
to ask a lawyer for this type of case and what
265
00:09:05,550 –> 00:09:07,890
I would do to set it up to where it would
266
00:09:08,160 –> 00:09:10,290
point them back to me is the obvious choice.
267
00:09:10,860 –> 00:09:12,060
And then the amount of SMEs,
268
00:09:12,060 –> 00:09:14,390
other lowers these questions and motors not used to be asking
269
00:09:14,390 –> 00:09:14,910
those questions.
270
00:09:14,910 –> 00:09:15,990
They think better.
271
00:09:16,860 –> 00:09:18,510
We’re going to get skier and,
272
00:09:18,540 –> 00:09:20,580
uh, and only represent them.
273
00:09:21,300 –> 00:09:22,980
And the other deal is,
274
00:09:23,010 –> 00:09:24,810
is when they want to try to do it themselves.
275
00:09:25,380 –> 00:09:26,430
I just always tell them,
276
00:09:26,430 –> 00:09:26,670
you know,
277
00:09:26,880 –> 00:09:27,540
there’s a,
278
00:09:27,840 –> 00:09:28,980
you can use the analogies.
279
00:09:28,980 –> 00:09:29,220
You know,
280
00:09:29,220 –> 00:09:30,420
there’s like a TV commercial.
281
00:09:30,420 –> 00:09:30,960
You can pay me.
282
00:09:30,960 –> 00:09:32,040
Now you can pay me later.
283
00:09:32,850 –> 00:09:36,090
Uh, or do you represent themselves as a fool for Clara?
284
00:09:37,080 –> 00:09:37,530
I mean,
285
00:09:37,890 –> 00:09:38,340
you just,
286
00:09:38,400 –> 00:09:39,240
whatever it is.
287
00:09:39,360 –> 00:09:41,130
And then I think the other deal is that these people
288
00:09:41,130 –> 00:09:43,650
need to know the history of the law for it should
289
00:09:43,650 –> 00:09:44,710
be part of your training.
290
00:09:44,710 –> 00:09:48,420
And when you onboard somebody and they shouldn’t know what,
291
00:09:49,110 –> 00:09:50,940
what, how this farm got started,
292
00:09:51,420 –> 00:09:53,730
uh, the history of you owner,
293
00:09:54,240 –> 00:09:55,470
uh, you know,
294
00:09:55,560 –> 00:09:57,720
uh, some of your accomplishments,
295
00:09:58,350 –> 00:10:01,110
uh, what the,
296
00:10:01,110 –> 00:10:02,310
uh, burbs Bay is,
297
00:10:02,310 –> 00:10:06,120
our core values are what the vision statement is.
298
00:10:06,570 –> 00:10:07,290
You need to be able to,
299
00:10:07,290 –> 00:10:09,300
these people need to be able to just spit that out
300
00:10:10,080 –> 00:10:13,950
so that they can brag about the law firm and you,
301
00:10:14,580 –> 00:10:16,020
uh, instead of you having to be,
302
00:10:16,020 –> 00:10:16,590
to want to do it,
303
00:10:16,980 –> 00:10:17,340
you know,
304
00:10:18,480 –> 00:10:18,990
and, uh,
305
00:10:19,050 –> 00:10:20,130
this seems to,
306
00:10:20,760 –> 00:10:22,770
can really increase the conversions a lot,
307
00:10:23,250 –> 00:10:26,010
but it’s all about scripted it out and then doing those
308
00:10:26,010 –> 00:10:26,790
calls or,
309
00:10:27,420 –> 00:10:27,780
you know,
310
00:10:28,050 –> 00:10:29,480
uh, or,
311
00:10:29,480 –> 00:10:32,280
or, or what I call mystery shopping and get somebody to
312
00:10:32,280 –> 00:10:32,610
do it.
313
00:10:32,790 –> 00:10:34,200
You can get them out of the law firm and y’all
314
00:10:34,200 –> 00:10:35,250
could do at each other.
315
00:10:35,940 –> 00:10:38,670
Um, I’m actually starting a new company.
316
00:10:38,760 –> 00:10:39,930
And in October,
317
00:10:40,050 –> 00:10:40,980
uh, guys calls,
318
00:10:41,760 –> 00:10:43,350
then we will start doing that for lawyers.
319
00:10:45,990 –> 00:10:47,100
Uh, like I said,
320
00:10:47,100 –> 00:10:50,040
you won’t set your appointments within 24 hours at possible,
321
00:10:51,450 –> 00:10:53,130
and you gotta find somebody to sample,
322
00:10:53,700 –> 00:10:55,050
uh, you gotta,
323
00:10:55,290 –> 00:10:56,550
you gotta have the right person.
324
00:10:56,670 –> 00:10:58,590
Uh, this is a thankless job.
325
00:10:59,070 –> 00:11:00,210
It’s a burnout job.
326
00:11:00,240 –> 00:11:03,180
So you gotta have somebody that’s really showed a lot of
327
00:11:03,210 –> 00:11:04,980
empathy is just not like a robot.
328
00:11:05,610 –> 00:11:07,050
Uh, people get turned off by that.
329
00:11:07,290 –> 00:11:09,360
They need to actually listen instead of just,
330
00:11:10,860 –> 00:11:11,070
you know,
331
00:11:11,070 –> 00:11:13,680
going through a checklist and asking the questions and write it
332
00:11:13,680 –> 00:11:15,480
down. And I really hear what they’re saying.
333
00:11:17,400 –> 00:11:19,440
And then here’s another thing that you can do.
334
00:11:19,500 –> 00:11:21,720
You got through with that about the people and,
335
00:11:21,750 –> 00:11:21,870
you know,
336
00:11:21,870 –> 00:11:22,590
do an antique.
337
00:11:23,010 –> 00:11:23,370
They say,
338
00:11:23,370 –> 00:11:23,970
they know,
339
00:11:24,260 –> 00:11:24,990
and you,
340
00:11:24,990 –> 00:11:25,540
you, you,
341
00:11:25,600 –> 00:11:27,630
you do your script with the objection is still,
342
00:11:27,630 –> 00:11:32,100
they still don’t do anything or grab their email and then
343
00:11:32,100 –> 00:11:32,820
have a,
344
00:11:35,250 –> 00:11:36,990
something like male champion fusion.
345
00:11:37,000 –> 00:11:38,070
So, uh,
346
00:11:38,100 –> 00:11:39,450
active campaign,
347
00:11:39,960 –> 00:11:42,510
uh, contact close.
348
00:11:42,540 –> 00:11:46,620
There’s a video album I got put in auto responder,
349
00:11:46,710 –> 00:11:47,880
uh, software.
350
00:11:47,940 –> 00:11:48,350
And you’ll,
351
00:11:48,350 –> 00:11:49,920
you’ll find the one that’s scrapped for you.
352
00:11:49,920 –> 00:11:50,910
Some of them are real cheap,
353
00:11:50,910 –> 00:11:51,960
some cost more,
354
00:11:53,650 –> 00:11:56,980
but what you want to do is you want to create
355
00:11:57,010 –> 00:12:02,410
a nurturing campaign where you keep sending them information,
356
00:12:02,410 –> 00:12:02,860
you know,
357
00:12:03,370 –> 00:12:04,180
nurse Roma,
358
00:12:04,360 –> 00:12:05,530
begging them to hire you,
359
00:12:05,710 –> 00:12:07,300
but you don’t want to look desperate and you don’t want
360
00:12:07,450 –> 00:12:09,040
to. Um,
361
00:12:12,760 –> 00:12:13,810
so, so here’s the deal,
362
00:12:13,870 –> 00:12:14,080
you know,
363
00:12:14,110 –> 00:12:16,210
people in that lack of trust,
364
00:12:16,930 –> 00:12:18,790
and if they don’t know you to start with,
365
00:12:18,820 –> 00:12:22,210
you got to build that trust and get them to know
366
00:12:22,210 –> 00:12:22,750
you like,
367
00:12:22,750 –> 00:12:23,020
you know,
368
00:12:23,020 –> 00:12:25,450
one of the best ways I know is if they hadn’t
369
00:12:25,450 –> 00:12:28,690
hired, you start with is in campaigns.
370
00:12:28,960 –> 00:12:31,240
Whether they be email or you do,
371
00:12:31,520 –> 00:12:32,340
you don’t get to email,
372
00:12:32,360 –> 00:12:35,380
you can do them by letters and mail them out.
373
00:12:35,530 –> 00:12:36,790
You can do them that way too,
374
00:12:40,270 –> 00:12:43,660
is that people even want these things.
375
00:12:43,720 –> 00:12:45,400
You want to get really great information.
376
00:12:45,400 –> 00:12:46,780
That’s valuable information.
377
00:12:46,780 –> 00:12:47,470
That’s quite helpful.
378
00:12:47,890 –> 00:12:48,610
And I’m saying similar,
379
00:12:48,610 –> 00:12:49,120
say with key,
380
00:12:49,150 –> 00:12:50,670
you don’t want to tell them everything that way they didn’t
381
00:12:50,670 –> 00:12:51,070
want to use.
382
00:12:51,070 –> 00:12:52,180
You know,
383
00:12:52,240 –> 00:12:53,350
I think the more you tell them,
384
00:12:53,350 –> 00:12:55,630
the more they realize how complicated it is and they need
385
00:12:55,630 –> 00:12:56,050
a lawyer.
386
00:12:56,950 –> 00:12:57,610
And so,
387
00:12:57,700 –> 00:12:58,090
you know,
388
00:12:58,210 –> 00:13:01,120
I think the fact that you give him all this information
389
00:13:01,630 –> 00:13:04,330
and tell them about all the pitfalls and all the things
390
00:13:04,330 –> 00:13:05,350
that you gotta do.
391
00:13:05,860 –> 00:13:06,520
Uh, I mean,
392
00:13:06,520 –> 00:13:08,050
I used to do this for my social security.
393
00:13:08,050 –> 00:13:10,930
I had like four different booklets.
394
00:13:11,320 –> 00:13:12,130
Uh, you know,
395
00:13:12,130 –> 00:13:14,200
how to file on what you have to do,
396
00:13:14,230 –> 00:13:15,740
what you had to do to get ready for it here.
397
00:13:15,740 –> 00:13:16,510
And I mean,
398
00:13:16,630 –> 00:13:17,860
I give them everything they wanted,
399
00:13:17,860 –> 00:13:20,110
but when I started looking at that stuff,
400
00:13:20,170 –> 00:13:20,530
they say,
401
00:13:20,560 –> 00:13:21,130
Oh my God,
402
00:13:21,550 –> 00:13:21,850
you know,
403
00:13:22,030 –> 00:13:22,720
why am I doing it?
404
00:13:22,740 –> 00:13:24,520
It’d be like me trying to do my own plummet.
405
00:13:24,970 –> 00:13:25,390
I might say,
406
00:13:25,390 –> 00:13:26,740
I can save me $300.
407
00:13:26,740 –> 00:13:27,130
I get it.
408
00:13:27,130 –> 00:13:27,880
And I started doing it.
409
00:13:27,950 –> 00:13:30,010
I might even have a YouTube or my habit,
410
00:13:30,760 –> 00:13:31,360
a manual,
411
00:13:31,360 –> 00:13:32,440
but once I get into it,
412
00:13:32,440 –> 00:13:32,770
I say,
413
00:13:33,040 –> 00:13:33,940
it’s just crazy.
414
00:13:33,940 –> 00:13:35,140
I’m just going to go hire a plumber.
415
00:13:35,680 –> 00:13:35,890
You know,
416
00:13:35,890 –> 00:13:36,910
this is not what I do.
417
00:13:38,050 –> 00:13:39,730
And some people will think about it too.
418
00:13:39,850 –> 00:13:41,020
And if you can do that,
419
00:13:42,040 –> 00:13:45,430
uh, I think what you’ll see is that you’ll be able
420
00:13:45,430 –> 00:13:46,110
to, could work more.
421
00:13:46,140 –> 00:13:47,710
These leads that you think you lost.
422
00:13:48,340 –> 00:13:50,530
And what I mean by that is when you do it
423
00:13:50,530 –> 00:13:51,970
too, don’t give up too quickly.
424
00:13:52,030 –> 00:13:54,880
Usually takes seven touches for somebody to make a decision,
425
00:13:55,330 –> 00:13:56,530
to buy or hire somebody.
426
00:13:57,490 –> 00:13:57,880
And so,
427
00:13:57,880 –> 00:13:58,120
you know,
428
00:13:58,150 –> 00:13:59,950
I always let them make 12 or 13.
429
00:13:59,950 –> 00:14:03,910
And then also the third day when I was about running
430
00:14:03,910 –> 00:14:05,440
those by the first 30 days,
431
00:14:05,440 –> 00:14:06,940
and then the 13th one,
432
00:14:06,940 –> 00:14:07,600
Oh, have like,
433
00:14:08,170 –> 00:14:08,500
you know,
434
00:14:08,500 –> 00:14:09,280
we’re here for you.
435
00:14:09,280 –> 00:14:09,910
If you need anything,
436
00:14:09,910 –> 00:14:10,750
you have any questions,
437
00:14:10,900 –> 00:14:11,680
give us a call.
438
00:14:11,770 –> 00:14:12,310
If you don’t,
439
00:14:12,310 –> 00:14:13,600
if you have a lawyer already,
440
00:14:14,050 –> 00:14:15,870
you had a disregard this restaurant.
441
00:14:16,960 –> 00:14:18,100
Uh, and that’s the deal.
442
00:14:18,130 –> 00:14:18,520
People say,
443
00:14:18,520 –> 00:14:19,780
well, you don’t want to brass them.
444
00:14:20,140 –> 00:14:20,950
Well, they don’t want to get,
445
00:14:21,070 –> 00:14:23,740
if they got somebody at whatever it wasn’t subscribed.
446
00:14:24,760 –> 00:14:26,790
And ideally some people,
447
00:14:29,160 –> 00:14:30,840
some, some people will,
448
00:14:33,240 –> 00:14:33,450
you know,
449
00:14:33,450 –> 00:14:35,310
might wait six months before they hire a lawyer.
450
00:14:35,580 –> 00:14:37,410
Uh, and let me tell you,
451
00:14:37,410 –> 00:14:39,300
what’s going to happen all your competition.
452
00:14:39,310 –> 00:14:41,730
Any of the lawyers I talked to have long steps forgot
453
00:14:41,730 –> 00:14:42,060
about them.
454
00:14:42,660 –> 00:14:45,380
And if you’re still sending them an email or two,
455
00:14:45,390 –> 00:14:45,750
I’ve never,
456
00:14:46,860 –> 00:14:47,780
then you think to go higher.
457
00:14:47,800 –> 00:14:48,990
When they get into a quandary,
458
00:14:49,440 –> 00:14:49,950
the lawyer,
459
00:14:50,550 –> 00:14:52,580
it just talked to him one time and told them,
460
00:14:52,670 –> 00:14:53,960
okay, call us back.
461
00:14:53,960 –> 00:14:56,210
If you need us or the one that keeps sending them
462
00:14:56,210 –> 00:14:57,380
information over,
463
00:14:57,470 –> 00:14:59,180
over a period of months,
464
00:14:59,760 –> 00:15:02,150
it’s always there in the top of their mind.
465
00:15:03,230 –> 00:15:07,490
I think it’s pretty clear that be they only hire you.
466
00:15:07,910 –> 00:15:12,830
So what I’m saying is don’t give up too easy and
467
00:15:12,830 –> 00:15:14,750
you can also like if you’re doing mail or something,
468
00:15:14,750 –> 00:15:15,920
you could create a shock at all,
469
00:15:15,920 –> 00:15:17,540
package to mail potential class.
470
00:15:17,540 –> 00:15:19,640
If you’ve got a book a year,
471
00:15:19,640 –> 00:15:23,240
I had 45 frequently asked questions about social security disability.
472
00:15:23,240 –> 00:15:23,540
I said,
473
00:15:23,540 –> 00:15:26,040
I’m gonna clear out a magnet that you would have a
474
00:15:26,120 –> 00:15:27,290
mouse pad made.
475
00:15:27,770 –> 00:15:30,470
I had a foot grant that made about a timeline for
476
00:15:30,470 –> 00:15:31,340
social security.
477
00:15:32,030 –> 00:15:33,230
I’d sent them all this stuff,
478
00:15:33,410 –> 00:15:35,150
uh, in the end,
479
00:15:35,150 –> 00:15:35,930
you’ll notice that I was like,
480
00:15:35,930 –> 00:15:36,470
I got only about,
481
00:15:36,470 –> 00:15:38,990
we appreciate referrals and I have my,
482
00:15:39,000 –> 00:15:40,790
you can call it 24 hour,
483
00:15:40,810 –> 00:15:42,020
seven days a week.
484
00:15:42,680 –> 00:15:44,930
Uh, so the deal was,
485
00:15:45,350 –> 00:15:45,860
you know,
486
00:15:45,890 –> 00:15:48,620
this is impressive to people and I’ve got there and I’d
487
00:15:48,620 –> 00:15:49,580
send them that book.
488
00:15:49,970 –> 00:15:51,590
Then I’d send them another thing says,
489
00:15:51,590 –> 00:15:53,840
listen, I sent you the 45 questions.
490
00:15:54,440 –> 00:15:54,980
They help.
491
00:15:55,460 –> 00:15:57,650
If there’s any other questions that you have that you didn’t
492
00:15:57,650 –> 00:15:58,310
see in there,
493
00:15:58,700 –> 00:16:01,550
uh, feel free to give us a call or email us.
494
00:16:01,640 –> 00:16:03,800
And we’ll give you the answer the best,
495
00:16:03,800 –> 00:16:05,030
what have absolutely free.
496
00:16:05,690 –> 00:16:08,030
So this way you’re nurturing this,
497
00:16:08,030 –> 00:16:08,750
this, uh,
498
00:16:10,820 –> 00:16:11,480
this lead,
499
00:16:11,540 –> 00:16:13,700
and you’re going to convert more leads than your competition.
500
00:16:14,090 –> 00:16:16,520
And then you always want the install chat on your website
501
00:16:16,550 –> 00:16:21,410
because that shows the studies have shown that increases your conversion
502
00:16:21,410 –> 00:16:22,280
by about 15,
503
00:16:22,280 –> 00:16:27,740
18%. And you’ve got to respond online inquiries within three to
504
00:16:27,740 –> 00:16:28,580
five minutes.
505
00:16:28,730 –> 00:16:29,750
And if you can’t do it,
506
00:16:29,780 –> 00:16:31,790
I see a lot of lawyers spend a lot of money
507
00:16:31,790 –> 00:16:36,080
on pay-per-click or these different things are bad leads that are
508
00:16:36,080 –> 00:16:39,320
aligned, and they don’t the way I wrote to.
509
00:16:39,320 –> 00:16:41,780
And they don’t understand why they’re not getting their cases and
510
00:16:41,780 –> 00:16:44,240
they blame the vendor and it’s the lawyer’s fault.
511
00:16:45,890 –> 00:16:46,880
And he can’t do it.
512
00:16:46,910 –> 00:16:49,460
If you don’t have somebody to be watching it 24 seven,
513
00:16:49,460 –> 00:16:53,960
then you need to hire company a Smith or communications,
514
00:16:53,960 –> 00:16:55,820
or do it for you and probably some other companies,
515
00:16:56,300 –> 00:16:58,250
but they will actually call these people back.
516
00:16:58,280 –> 00:17:00,830
You can have them forwarded to them during the day,
517
00:17:00,830 –> 00:17:03,050
or even on weekends and holidays.
518
00:17:03,050 –> 00:17:06,110
However you want to do it and they’ll do it for
519
00:17:06,110 –> 00:17:07,160
you because he heard the deal.
520
00:17:07,160 –> 00:17:07,420
He said,
521
00:17:07,420 –> 00:17:08,240
well, that’s expensive.
522
00:17:08,780 –> 00:17:09,500
Just think about it.
523
00:17:09,530 –> 00:17:11,750
If they just bring you one extra case a month,
524
00:17:11,780 –> 00:17:13,310
they molded paper yourselves.
525
00:17:13,820 –> 00:17:14,960
If they bring you two cases,
526
00:17:14,960 –> 00:17:16,430
they’ve made you a hell of a profit.
527
00:17:18,260 –> 00:17:20,360
And I guarantee you that you’d miss it more than you
528
00:17:20,360 –> 00:17:23,000
think, whatever you think you’re missing,
529
00:17:23,060 –> 00:17:23,870
which most lawyers like,
530
00:17:23,880 –> 00:17:25,070
they never missed anything.
531
00:17:25,610 –> 00:17:26,600
But I would guarantee you,
532
00:17:26,600 –> 00:17:27,710
depending on the size of your practice,
533
00:17:27,710 –> 00:17:30,380
you miss anywhere from one to 25 cases a month,
534
00:17:31,190 –> 00:17:33,410
uh, because of this one day.
535
00:17:35,660 –> 00:17:36,380
And like I said,
536
00:17:36,380 –> 00:17:37,070
after hours,
537
00:17:37,130 –> 00:17:40,220
you better have somebody that either do it,
538
00:17:41,240 –> 00:17:47,090
or have a call after hours call center to have everything
539
00:17:48,320 –> 00:17:50,400
forwarded to phone after hours.
540
00:17:51,510 –> 00:17:52,620
If you can’t afford that,
541
00:17:54,510 –> 00:17:55,320
that’d be an email.
542
00:17:56,430 –> 00:17:57,480
Whatever that email is,
543
00:17:57,480 –> 00:17:59,400
they’re appealing to have that go to your phone too.
544
00:17:59,910 –> 00:18:01,050
So you can have it on your phone.
545
00:18:01,650 –> 00:18:02,490
If you can afford it,
546
00:18:02,580 –> 00:18:04,490
I would tell you to get an after hour service and
547
00:18:04,500 –> 00:18:06,540
then it have some property of where they deal with it.
548
00:18:06,600 –> 00:18:10,530
Unless it’s certain criteria you buy in a broken bones,
549
00:18:10,530 –> 00:18:11,820
hospital, scars,
550
00:18:11,910 –> 00:18:13,230
death cases,
551
00:18:13,620 –> 00:18:14,940
catastrophic cases,
552
00:18:15,660 –> 00:18:16,140
you know,
553
00:18:16,140 –> 00:18:17,130
or if it’s a,
554
00:18:17,280 –> 00:18:17,530
you know,
555
00:18:17,530 –> 00:18:17,910
a big,
556
00:18:17,950 –> 00:18:18,430
a big,
557
00:18:18,540 –> 00:18:18,900
you know,
558
00:18:18,900 –> 00:18:21,600
if it’s the domestic case and it’s a lawyer or wife
559
00:18:21,600 –> 00:18:23,070
or a doctor’s wife called it,
560
00:18:23,580 –> 00:18:23,820
you know,
561
00:18:23,820 –> 00:18:24,750
something like that.
562
00:18:25,560 –> 00:18:26,580
If it’s a criminal case,
563
00:18:26,580 –> 00:18:27,510
if it’s something big,
564
00:18:27,540 –> 00:18:28,740
like a murder case or,
565
00:18:28,830 –> 00:18:29,290
you know,
566
00:18:29,440 –> 00:18:30,450
big drug case,
567
00:18:31,290 –> 00:18:32,220
not a speeding ticket,
568
00:18:32,460 –> 00:18:33,450
I guess is what I’m saying.
569
00:18:33,630 –> 00:18:35,130
So you can set your own criteria.
570
00:18:35,790 –> 00:18:37,980
Uh, the daily doesn’t mean you don’t have ways.
571
00:18:37,990 –> 00:18:38,550
They have to be you.
572
00:18:38,550 –> 00:18:39,480
If you’ve got associates,
573
00:18:39,540 –> 00:18:40,950
what we used to do at my promise,
574
00:18:40,950 –> 00:18:42,990
we rotated around a lawyer.
575
00:18:42,990 –> 00:18:43,350
Got it.
576
00:18:43,470 –> 00:18:44,940
Even though we had outside of servers,
577
00:18:45,510 –> 00:18:47,010
we had it where they could go to them live.
578
00:18:48,000 –> 00:18:49,980
And we just had a Bardot film and we just pass
579
00:18:49,980 –> 00:18:52,200
it around each week from Monday morning,
580
00:18:52,260 –> 00:18:53,730
eight o’clock to the next Monday morning,
581
00:18:53,730 –> 00:18:54,300
nine o’clock.
582
00:18:55,110 –> 00:18:56,400
Uh, and you can do that.
583
00:18:56,700 –> 00:18:58,260
I think they would do it with their staff about this
584
00:18:58,260 –> 00:19:00,210
lawyers, whatever you can do,
585
00:19:00,210 –> 00:19:01,080
whatever you can afford,
586
00:19:01,110 –> 00:19:02,370
whatever works in your law firm.
587
00:19:04,050 –> 00:19:06,660
But the deal is here is that you’ve got to respond
588
00:19:06,660 –> 00:19:10,470
quickly after hours because somebody is your competition is I promise
589
00:19:10,470 –> 00:19:13,590
you. So here’s the deal is,
590
00:19:13,680 –> 00:19:13,890
you know,
591
00:19:13,890 –> 00:19:15,930
we told you all these different ways to increase your conversion,
592
00:19:15,940 –> 00:19:19,140
but if you could just increase your conversions by 10%,
593
00:19:19,950 –> 00:19:21,990
you can see a massive increase in your revenue.
594
00:19:22,200 –> 00:19:22,590
I mean,
595
00:19:23,910 –> 00:19:27,150
say like you’re getting 10 leads a week and you set
596
00:19:27,150 –> 00:19:28,200
up two new cases,
597
00:19:28,350 –> 00:19:28,770
save one.
598
00:19:28,770 –> 00:19:30,600
If you could make three cases,
599
00:19:30,600 –> 00:19:32,010
instead of 20% conversion,
600
00:19:32,010 –> 00:19:35,580
you got 30% conversion and you average these 10,000
601
00:19:35,580 –> 00:19:36,480
that’s 40,000
602
00:19:36,480 –> 00:19:36,930
a month.
603
00:19:36,990 –> 00:19:39,120
That’s almost a half a million dollars.
604
00:19:40,740 –> 00:19:42,630
And we even talked about increasing leads.
605
00:19:43,830 –> 00:19:45,420
So this is just a pickier inch,
606
00:19:45,420 –> 00:19:47,580
which if you increase your ratio from 10 per week to
607
00:19:47,580 –> 00:19:48,330
12 per week,
608
00:19:48,390 –> 00:19:49,320
just 2%,
609
00:19:50,580 –> 00:19:51,360
well, 20%,
610
00:19:51,390 –> 00:19:51,870
excuse me.
611
00:19:52,170 –> 00:19:56,130
But there’s two leads on top of this and increased conversion,
612
00:19:56,130 –> 00:19:59,160
right? It would look like this 12 leads,
613
00:19:59,160 –> 00:20:01,080
20% conversions to go forward.
614
00:20:01,500 –> 00:20:02,580
If you increase this,
615
00:20:02,640 –> 00:20:03,750
there’ll be 1.4
616
00:20:04,110 –> 00:20:05,310
open cases for a week.
617
00:20:05,970 –> 00:20:07,590
And the average fleet would be 10 K,
618
00:20:07,860 –> 00:20:10,110
uh, that’ll be 14,000
619
00:20:10,110 –> 00:20:12,660
times 50 to be $728,000.
620
00:20:13,710 –> 00:20:16,320
So you can see that it’s,
621
00:20:16,320 –> 00:20:21,320
uh, that small hand is going to open large doors that
622
00:20:21,330 –> 00:20:22,020
really can.
623
00:20:22,260 –> 00:20:22,800
Uh, and I mean,
624
00:20:22,830 –> 00:20:24,840
I’ve got even get in some other numbers where I can
625
00:20:24,840 –> 00:20:25,320
show you.
626
00:20:26,010 –> 00:20:27,420
Then if you increase your,
627
00:20:27,490 –> 00:20:31,530
your average fee by a 1%,
628
00:20:32,070 –> 00:20:33,930
you decrease your cost,
629
00:20:33,930 –> 00:20:38,460
the pudding of getting a case completed by 1%,
630
00:20:39,180 –> 00:20:42,420
and you decrease your overhead by one more set that can
631
00:20:42,420 –> 00:20:44,430
increase your profits by nothing percent.
632
00:20:45,030 –> 00:20:46,170
I know you’re not going to believe this,
633
00:20:46,170 –> 00:20:50,260
but I’m actually going to do a seminar in October.
634
00:20:50,260 –> 00:20:50,880
We’ll grab on,
635
00:20:50,980 –> 00:20:54,430
I call it the seven labors of cash and there’s seven
636
00:20:54,430 –> 00:20:54,940
different things.
637
00:20:54,940 –> 00:20:57,550
You can go up and down one or 2% and make
638
00:20:57,580 –> 00:21:00,100
a heck of a difference in your profitability.
639
00:21:00,850 –> 00:21:02,950
Uh, and like I said,
640
00:21:02,950 –> 00:21:04,870
small hand just can open really large doors.
641
00:21:06,070 –> 00:21:08,770
So if you model your conversions religiously every day,
642
00:21:08,800 –> 00:21:10,480
wake him up for the next 90 days.
643
00:21:10,480 –> 00:21:11,230
I promise you,
644
00:21:11,650 –> 00:21:13,570
you will see a spike in your signups.
645
00:21:13,570 –> 00:21:14,350
I promise you,
646
00:21:14,710 –> 00:21:18,010
and now more than ever with this uncertain times,
647
00:21:18,640 –> 00:21:20,110
you really want to be on top of this.
648
00:21:20,110 –> 00:21:22,480
You can not afford to lose a case.
649
00:21:23,260 –> 00:21:28,210
I promise you so it’s not just you,
650
00:21:28,210 –> 00:21:28,750
but you get it.
651
00:21:28,750 –> 00:21:29,170
Like I said,
652
00:21:29,170 –> 00:21:31,270
you gotta get your whole law firm involved and make it
653
00:21:31,270 –> 00:21:31,870
a priority.
654
00:21:31,960 –> 00:21:32,710
But like I said,
655
00:21:33,220 –> 00:21:34,240
if it’s not important to you,
656
00:21:34,240 –> 00:21:35,530
that’s not going to be important to them.
657
00:21:35,920 –> 00:21:37,270
If they know you’re inspected,
658
00:21:37,330 –> 00:21:38,320
they’re going to respect that.
659
00:21:40,570 –> 00:21:42,820
And I would put a monthly goals and increase your conversion.
660
00:21:42,880 –> 00:21:43,780
And if you do it,
661
00:21:43,870 –> 00:21:44,080
you know,
662
00:21:44,080 –> 00:21:47,020
give them a pizza party or do something or make a
663
00:21:47,020 –> 00:21:49,840
big deal or give them a gift certificate to a restaurant,
664
00:21:50,660 –> 00:21:54,370
whatever. But the deal is a warn them for it.
665
00:21:55,210 –> 00:21:56,980
Um, and then,
666
00:21:57,040 –> 00:21:58,930
uh, I don’t like giving them money,
667
00:21:59,410 –> 00:22:01,210
uh, per se,
668
00:22:01,210 –> 00:22:03,760
because I think then of their sign up cases that they
669
00:22:03,760 –> 00:22:05,590
shouldn’t. Uh,
670
00:22:06,250 –> 00:22:07,390
but as the law firms do it,
671
00:22:07,480 –> 00:22:09,010
and then if they sign up something that he ended up
672
00:22:09,010 –> 00:22:09,490
turning now,
673
00:22:09,490 –> 00:22:11,650
later, they take away the Mo you know,
674
00:22:11,650 –> 00:22:13,390
twice as much money for that case.
675
00:22:13,820 –> 00:22:14,980
I guess you could do it that way,
676
00:22:15,280 –> 00:22:17,320
but I let them do more like a team deal.
677
00:22:17,920 –> 00:22:21,880
So everybody’s working together and not individual that makes everybody work
678
00:22:21,880 –> 00:22:22,990
together. Cause they won’t go.
679
00:22:23,200 –> 00:22:25,660
They won’t let cries at those gift certificates.
680
00:22:25,660 –> 00:22:27,280
They won’t be taken out or whatever,
681
00:22:29,530 –> 00:22:30,310
but the key,
682
00:22:30,310 –> 00:22:30,970
this whole deal,
683
00:22:30,970 –> 00:22:32,800
that’s getting your whole team to buy into it.
684
00:22:34,540 –> 00:22:36,070
So in Pinellas new,
685
00:22:36,140 –> 00:22:38,110
we restructured the whole pillar.
686
00:22:38,140 –> 00:22:40,870
And if you’re a Pilgrim member and you hadn’t been in
687
00:22:40,960 –> 00:22:42,610
your boat in two or three months,
688
00:22:43,090 –> 00:22:46,150
I implore you to go there because we’ve got this whole
689
00:22:46,150 –> 00:22:49,510
new program where we go really deeper into this and August
690
00:22:49,630 –> 00:22:53,350
also going deeper into increasing your leads with a small budget
691
00:22:53,470 –> 00:22:54,880
and increasing your average fee.
692
00:22:56,080 –> 00:22:57,520
And I can give you a little bit increase.
693
00:22:57,520 –> 00:23:01,420
Your, your average fee is different for contingency based case like
694
00:23:01,420 –> 00:23:04,360
an injury case versus a domestic criminal case.
695
00:23:04,870 –> 00:23:06,400
But they both give me increase.
696
00:23:07,510 –> 00:23:08,680
It’s just a stay on me,
697
00:23:08,740 –> 00:23:12,130
how much you can make a profit at the end of
698
00:23:12,130 –> 00:23:12,400
the year.
699
00:23:13,570 –> 00:23:15,970
So if you’re not a member,
700
00:23:16,060 –> 00:23:20,680
uh, I would implore you to go to for join.
701
00:23:21,130 –> 00:23:23,680
We have a 90 back money back guarantee.
702
00:23:24,250 –> 00:23:25,180
Uh, you know,
703
00:23:25,180 –> 00:23:26,020
so you really,
704
00:23:26,050 –> 00:23:27,400
all the risk is on us.
705
00:23:27,970 –> 00:23:28,930
Um, you know,
706
00:23:28,990 –> 00:23:29,950
cause we really don’t want you,
707
00:23:29,950 –> 00:23:30,940
but if we’re not helping you,
708
00:23:30,940 –> 00:23:31,780
we don’t want you buddy.
709
00:23:32,470 –> 00:23:36,610
Uh, so people or four slash join.
710
00:23:36,730 –> 00:23:37,570
And then lastly,
711
00:23:38,210 –> 00:23:39,280
I mentioned his own,
712
00:23:39,280 –> 00:23:41,410
your own October 15th to the 17th,
713
00:23:41,410 –> 00:23:44,380
I’m going to do what I’ve never done before.
714
00:23:44,470 –> 00:23:46,760
I’m going to have to go into detail and 11 keys
715
00:23:46,760 –> 00:23:47,740
to rapidly grow it.
716
00:23:47,750 –> 00:23:49,010
And it’s giving you a little farm.
717
00:23:49,700 –> 00:23:50,870
Uh, uh,
718
00:23:51,320 –> 00:23:53,660
there’s a webinar on our website,
719
00:23:54,410 –> 00:23:55,940
count to three barriers to growth.
720
00:23:56,120 –> 00:23:57,950
And I got to do these three barriers.
721
00:23:59,120 –> 00:23:59,540
And then,
722
00:23:59,600 –> 00:24:02,660
uh, talk to me about the four things you gotta concentrate
723
00:24:02,660 –> 00:24:04,470
on when those four things you concentrate on,
724
00:24:04,520 –> 00:24:07,730
there’s actually 11 keys or secrets out of those four things
725
00:24:07,760 –> 00:24:08,240
that I,
726
00:24:08,390 –> 00:24:11,120
that I’ll preach about and actually thought this,
727
00:24:11,120 –> 00:24:11,720
talk about it,
728
00:24:11,720 –> 00:24:13,820
but actually show you how I’m going to have templates.
729
00:24:13,820 –> 00:24:14,990
Some will have forms.
730
00:24:15,710 –> 00:24:16,730
We’re going to go through it.
731
00:24:17,480 –> 00:24:18,560
We’re going to work through it.
732
00:24:19,250 –> 00:24:20,270
You don’t have workbooks,
733
00:24:20,660 –> 00:24:21,710
even though it’s virtual.
734
00:24:22,400 –> 00:24:24,380
Um, we’ll send you with workbooks before we start.
735
00:24:25,010 –> 00:24:27,830
Uh, it’s going to be probably the most in depth,
736
00:24:28,700 –> 00:24:31,700
uh, seminar I’ve ever done.
737
00:24:31,970 –> 00:24:35,150
Uh, and the reason I’m doing it is because I think
738
00:24:35,150 –> 00:24:36,590
now more than ever the longest needed,
739
00:24:37,820 –> 00:24:38,780
uh, and like I said,
740
00:24:38,780 –> 00:24:40,010
it’s gonna be a virtual opiates.
741
00:24:41,210 –> 00:24:43,040
Uh, but I won’t and I’m giving back,
742
00:24:43,070 –> 00:24:44,450
even though it could be,
743
00:24:44,450 –> 00:24:48,440
I could charge like 1600 thousand dollars at least 5,000
744
00:24:48,440 –> 00:24:49,070
for this event,
745
00:24:49,910 –> 00:24:50,900
but I want to give back.
746
00:24:50,900 –> 00:24:51,560
So the pill,
747
00:24:51,560 –> 00:24:52,010
my members,
748
00:24:52,010 –> 00:24:55,160
it’s two 97 and two,
749
00:24:55,160 –> 00:24:56,090
a non pill.
750
00:24:56,090 –> 00:24:56,540
My members,
751
00:24:56,540 –> 00:24:57,650
if all 93 of them.
752
00:24:58,100 –> 00:24:58,880
And like I said,
753
00:24:59,000 –> 00:25:00,050
uh, like everything,
754
00:25:00,050 –> 00:25:00,910
we do this a bit,
755
00:25:00,910 –> 00:25:03,380
it’s got an ironclad guarantee to after the first day,
756
00:25:03,800 –> 00:25:05,360
you’re not completely satisfied.
757
00:25:06,260 –> 00:25:07,850
We’ll give you a full refund.
758
00:25:08,030 –> 00:25:08,930
No questions asked.
759
00:25:09,770 –> 00:25:10,730
So if you have any,
760
00:25:10,730 –> 00:25:13,220
uh, this is where you go to get into that pill
761
00:25:13,220 –> 00:25:15,380
or four slash growth maximizer.
762
00:25:15,920 –> 00:25:17,240
Uh, tell you more about it,
763
00:25:17,960 –> 00:25:19,100
uh, what we’re going to be covering,
764
00:25:19,100 –> 00:25:19,880
not covering,
765
00:25:20,600 –> 00:25:21,520
uh, and,
766
00:25:21,520 –> 00:25:21,990
uh, uh,
767
00:25:23,420 –> 00:25:24,950
it it’s really a no brainer.
768
00:25:25,100 –> 00:25:26,420
Uh, what have you got to lose?
769
00:25:26,720 –> 00:25:27,740
Because if you’re having problems,
770
00:25:27,740 –> 00:25:29,420
now I ask you these two questions.
771
00:25:30,530 –> 00:25:31,250
Are you going to,
772
00:25:32,630 –> 00:25:36,080
how much money would you have lost in a year or
773
00:25:36,090 –> 00:25:36,800
three years from now?
774
00:25:36,800 –> 00:25:37,250
If you hit,
775
00:25:37,250 –> 00:25:38,320
do not go to this a bit,
776
00:25:38,350 –> 00:25:39,920
learn how to out of scale,
777
00:25:39,920 –> 00:25:41,540
your law firm or,
778
00:25:41,540 –> 00:25:42,950
or, or one to three years,
779
00:25:42,950 –> 00:25:44,780
you’re still figuring out how to solve your problem and I’m
780
00:25:44,780 –> 00:25:46,490
scaling or growing your loan from.
781
00:25:46,830 –> 00:25:48,290
Are you gonna be able to sleep any better?
782
00:25:48,450 –> 00:25:49,610
Are you going to be less stressed?
783
00:25:49,610 –> 00:25:50,300
I don’t think so.
784
00:25:51,590 –> 00:25:52,820
Really. So to me,
785
00:25:52,820 –> 00:25:53,660
it’s a no brainer.
786
00:25:54,260 –> 00:25:56,090
Uh, fell is not that expensive.
787
00:25:56,210 –> 00:25:58,310
And plus you get a hundred percent money back guarantee.
788
00:25:58,430 –> 00:26:00,680
So I really can’t see what anybody in the world,
789
00:26:01,580 –> 00:26:03,860
uh, would not take.
790
00:26:03,920 –> 00:26:05,120
Take me up on his offer.
791
00:26:05,780 –> 00:26:06,800
Smile, boggling it.
792
00:26:06,950 –> 00:26:08,060
Everybody don’t want to do it.
793
00:26:08,660 –> 00:26:11,360
Uh, we are going to fill out when we have 500
794
00:26:11,360 –> 00:26:13,250
seats. So I have for you to do it.
795
00:26:14,060 –> 00:26:15,420
That’s it for now?
796
00:26:16,490 –> 00:26:17,630
Do we have any questions?
797
00:26:18,910 –> 00:26:19,690
No questions.
798
00:26:19,690 –> 00:26:20,260
As of yet,
799
00:26:20,290 –> 00:26:21,850
folks, if you have questions for Ken,
800
00:26:21,850 –> 00:26:24,850
please use the Q and a icon on the zoom software.
801
00:26:25,180 –> 00:26:27,280
I’ll read the questions off to Ken and he’ll give you
802
00:26:27,280 –> 00:26:27,700
an answer.
803
00:26:33,970 –> 00:26:35,270
Well, it must’ve been crystal clear,
804
00:26:37,840 –> 00:26:38,350
I guess so.
805
00:26:38,350 –> 00:26:39,430
Nope. Yeah.
806
00:26:39,430 –> 00:26:39,640
I mean,
807
00:26:39,640 –> 00:26:41,350
the deal is you just got to do this stuff,
808
00:26:42,070 –> 00:26:42,370
you know,
809
00:26:42,370 –> 00:26:43,030
it’s not rocket.
810
00:26:43,620 –> 00:26:44,310
It’s really not.
811
00:26:48,150 –> 00:26:50,220
So no questions yet.
812
00:26:50,850 –> 00:26:51,240
All right.
813
00:26:53,040 –> 00:26:54,360
Well, if we have no questions,
814
00:26:57,060 –> 00:26:59,930
Oh, well I hope everybody got something out of this and
815
00:26:59,940 –> 00:27:00,230
a hug.
816
00:27:00,230 –> 00:27:02,540
Somebody to take me up on this.
817
00:27:02,610 –> 00:27:03,540
There’s a bit here.
818
00:27:03,540 –> 00:27:04,110
I think he can.
819
00:27:04,180 –> 00:27:05,430
It, I think it’s a game changer.
820
00:27:05,430 –> 00:27:06,090
I really do.
821
00:27:06,810 –> 00:27:07,230
But actually I,
822
00:27:07,230 –> 00:27:07,740
nobody is.
823
00:27:07,740 –> 00:27:08,400
I don’t think.
824
00:27:08,490 –> 00:27:09,060
And uh,
825
00:27:09,120 –> 00:27:12,690
you really got nothing to lose more and more money and
826
00:27:13,350 –> 00:27:13,950
more freedom.
827
00:27:14,010 –> 00:27:14,820
You can lose all of that.
828
00:27:14,820 –> 00:27:15,450
If you don’t gun,
829
00:27:15,840 –> 00:27:17,580
uh, if you don’t lock it,
830
00:27:17,580 –> 00:27:19,080
it’s not a good bit first day.
831
00:27:19,170 –> 00:27:20,250
We’ll just give you money back.
832
00:27:20,370 –> 00:27:21,030
No big deal.
833
00:27:22,320 –> 00:27:24,120
So right,
834
00:27:24,120 –> 00:27:25,590
Eric, until next time,
835
00:27:25,800 –> 00:27:28,170
this is Ken Hardison dedicated to your success.
836
00:27:28,200 –> 00:27:29,580
Thank you all for so much.
