Our Story
PILMMA (Personal Injury Lawyers Marketing and Management Association), is the brainchild of Ken Hardison, an attorney who built not one, but two multi-million-dollar law firms before selling them at age 52.
Ken created PILMMA to share his attorney trade secrets to build a profitable and successful law practice. It has grown into a multi-million-dollar organization with members from all across the United States, Canada, and Australia.
PILMMA started as a part-time venture arising out of Ken’s passion to help other lawyers get out of the 9-5 rat race and significantly increase the amount of free time they have.
To help as many lawyers as possible create the practice of their dreams. More profits. More Cases and a law firm that gives you freedom to live the life you want and experience greater success on your own terms.
PILMMA provides its members with a multitude of Practical and Proven Tools, Tactics, Strategies, Coaching and Mentoring all designed to help lawyers scale their law firms for greater growth and success.
Our Vision
To Create THE Preeminent Trusted Resource to Help Lawyers Achieve Their Goals for Success.
Our Mission
PILMMA will provide POWERFUL and INNOVATIVE training and tools that help lawyers achieve their ideal practice.
Our Core Values
We are Authentic, Transparent, and Honest with our clients and each other.
We are Innovative, always asking “What if…”
We provide excellent client service that under-promises and over-delivers.
We take care of our members and each other.
We work as a team, for the betterment of our members.
The PILMMA Team
Executive Team
Ken Hardison
I’m the founder and CEO of PILMMA, a community I started to help lawyers build the law practices of their dreams. Before PILMMA, I built and sold not just one, but two multi-million-dollar law firms by the age of 52.
Tiana Hardison
I’m the VP of Development & Content here at PILMMA, where I serve as a content developer and editor of The Insider Journal, our Legal Marketing and Management Magazine.
Micki Love
I serve as the Fractional COO here at PILMMA and as the President & Chief Brand Strategist at cj Advertising.
Gracie Howes
As the Director of Operations & Marketing at PILMMA, I wear two hats—overseeing internal operations and leading our Marketing & Creative Teams.
Member Success Team
Ty Backhus
I’m the Executive and Marketing Assistant here at PILMMA, joining the team in January 2024.
Erica Caviness
I recently joined PILMMA as the Member Onboarding Specialist, and I’m also the founder of Thrive Concepts.
Ness Rastatter
I’m the CRM & Financial Systems Coordinator here at PILMMA, where I’ve been proudly managing our Keap CRM and overseeing billing and payments since February 2025
Creative Team
Nazia Rehman
I’m the Creative Team Lead at PILMMA, where I bring over seven years of experience in design and branding to elevate our visual presence across print and digital platforms.
Sierra Suaskojus
I’m a Senior Graphic Designer at PILMMA. With over a decade of design experience across industries—from nonprofits and science institutions to academic and legal communities—I bring a versatile, thoughtful approach to visual communication.
Hammad Hasan
I’m a Video Editor and visual storyteller, mostly bringing stories to life through my editing skills—and sometimes with my own camera lens.
7 Reasons to Choose PILMMA
PILMMA is Authentically a Cut Above the Rest. Although there are lots of Legal Marketing Groups you can join. Here’s why what we offer our members is Unparalleled.
WE’VE “BEEN THERE, DONE THAT,” AND TEACH YOU HOW TO DO THE SAME.
There’s no substitute for the deep knowledge and authenticity that comes from truly understanding the complexities you face as a law firm owner practicing law while, at the same time, trying to build and market your law firm. Attorney Ken Hardison built and sold two successful law firms from the ground up before starting PILMMA, and his depth of real-firm knowledge and experience shapes what we teach and share with our members.
Think about it; If you wanted to climb Mt. Everest, would you hire someone to help you who has never climbed the mountain before, or taught others to do the same? Of course you wouldn’t. Building a law firm is a lot like climbing a mountain- There’s just no substitute for real life knowledge, experience, and expertise to guide you as you build your law firm.
PILMMA IS BUILT ON YEARS OF EXPONENTIAL KNOWLEDGE OF WHAT IT TAKES TO GROW AND SUSTAIN SUCCESSFUL LAW FIRMS.
Successful Law Firm marketing means harnessing the very latest Digital Marketing Strategies, while also Leveraging Proven Evergreen Grass Roots Marketing Strategies infused with cutting-edged application- all designed to help lawyers become dominating pillars in their respective communities and markets.
PILMMA’S MEMBER SERVICES IS EXCEPTIONAL.
PILMMA’S 100% IRONCLAD MONEY BACK GUARANTEE IS UNPRECEDENTED.
No other Legal Marketing or Consulting Group offers a full and complete Money-Back Guarantee.
Our commitment to helping lawyers runs deep. We don’t want your money if we can’t help you. That’s why we offer two powerful Guarantees:
- If you join PILMMA’s Basic Membership and aren’t happy after 90 days, we will give you a full 100% refund.
- If you join a PILMMA Mastermind Group and aren’t happy after attending the first meeting, we will give you a full refund. (Although in all the years we’ve offered PILMMA Mastermind group members this offer, no lawyer has ever taken us up on it!).
Other companies ask you to sign long term contracts, but that’s not how PILMMA operates. We understand that PILMMA isn’t for every lawyer- and we don’t want your money if we can’t help you grow. Period.
What have you got to lose? The risk is all on us, not on you.
WE AREN’T PUSHING A HIGH PRICED “SILVER BULLET.”
PILMMA isn’t like that. We aren’t selling you a high-priced Silver Bullet, that promises to be the one answer to Law Firm Success.
When Ken was building his law firms, he recognized you can’t just rely on a few key strategies. Marketing in today’s economy, with today’s sophisticated consumers, means employing a litany of strategies. One “Silver Bullet” won’t cut it, not in the long run.
Yes, we hope you will join the PILMMA Mastermind Group when you are ready, and we have a slot open in your market, but we are committed to bringing all our PILMMA Basic members a host of strategies to help you grow your law firm. It’s why we are Content driven, and push out Webinars, Q & A’s, Zoom Meetings, our Monthly Magazine, Intake Training, Monthly Marketing and Management Team Roundtables, Video training modules and more to all our PILMMA Basic and Mastermind members each month.
PILMMA GIVES YOU COMPREHENSIVE STRATEGIES FOR LAW FIRM GROWTH BY BRINGING YOU THE LATEST IN BOTH LEGAL MARKETING AND MANAGEMENT TO SCALE YOUR LAW FIRM FOR DRAMATIC AND SUSTAINABLE RESULTS.
That’s why PILMMA brings you the Best Proven Strategies in both Legal Marketing and Law Firm Management.
What good is making the phone ring if you can’t convert those leads into cases? What good is getting more cases if you don’t have the infrastructure in place to ensure you make a profit? If you don’t have the superstar employees on board to help you work the cases? If you don’t have the systems, processes, and procedures in place to Scale your firm?
Because PILMMA is built by lawyers, for lawyers, we understand the intrinsic relationship between Legal Marketing and Management and are committed to bringing both of these essential elements together to help our members GROW highly successful law firms.
PILMMA’S MASTERMIND GROUPS ARE THE GOLD STANDARD IN LEGAL MASTERMIND GROUPS. PERIOD.
Ken has been mentoring, organizing, and facilitating Mastermind Groups for 17 years. There’s no substitute for the depth and breadth of knowledge this level of experience and expertise brings to the table. It’s one of the reasons PILMMA’s Mastermind Groups are one of a kind.
