Ken Hardison’s Legal Marketing Blog

You Don’t Know What You Don’t Know

  • September 4, 2015 | By Ken Hardison
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I just returned from a four-day trip to San Diego, or to be more precise, Carlsbad, CA. I had the privilege of attending a two-day workshop with Internet marketing Rock Star, Frank Kern. Frank has the notoriety of making over 23 million dollars in sales in less than 24 hours on the Internet. His is…

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What Lawyers Can Learn From Subway’s Marketing

  • August 28, 2015 | By Ken Hardison
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With everything that kept me busy last week, I finally had a quiet moment to sit and read the paper over the weekend. I was startled to learn the news about Subway’s long-standing celebrity spokesperson, Jared Fogle. Jared has plead guilty to federal child pornography charges and illicit sexual conduct with minors. The backlash is…

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Webinar: How to Market Your Law Firm at NO COST with Free Prescription Cards

  • August 27, 2015 | By Ken Hardison
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Before you spend another dime marketing your law practice, ask yourself one question… Will this get my potential clients to know, like and trust me?  If it doesn’t, then you may want to rethink spending that money. Your clients hired you because they know, like and trust you. So the big question is, how do…

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How To Double Your Online Conversions With Retargeting

  • August 21, 2015 | By Ken Hardison
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You’ve probably seen retargeting in action without realizing it’s happening. The other week I clicked over to to look at buying a new telephone for my mother. I didn’t buy the phone right then because I also wanted to check the local stores. But several websites I visited in the days afterwards were displaying…

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5 Questions To Ask When Hiring A Marketing Person For Your Law Firm

  • August 14, 2015 | By Ken Hardison
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I was working out in the gym the other morning and someone who recognized me from my infomercials came up to me ask me a question. He runs a local pest control business and he said that I clearly understood how to market my law firm (he didn’t know I’d just sold it), so could…

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