Perfect PI Clients You’re Not Even Thinking About – And How To Target Them
Times have really changed since Henry Ford launched the Model-T on the American market almost 110 years ago. Whereas Model-T buyers had only one choice – it only came in black – today, car buyers are inundated with choices. Whether it’s the brand, the body-style, the...
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Step By Step: Setting Up Your Facebook Retargeting Campaign
At 2pm EDT on Wednesday, August 15, Luke W Russell is going to be setting up two of our PILMMA members’ retargeting to show you the exact steps that he takes. Luke is giving you all the steps along with multiple templates to help you and your team set up your own...
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5 Videos Your Law Firm’s Website is Probably Missing
It’s been a while since I wrote about law firm video strategy and the importance of having videos on your law firm’s website. Video enables website visitors to consume information in a different way to reading what you have written. And arguably it’s easier for the...
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SEO Basics For Legal Digital Marketing
Editor's Note: After you read Tanner Jones' guest post on Law Firm SEO Basics, have a look at a three-part series we created a few months back on Law Firm Website Marketing. ### Digital marketing for lawyers can seem overwhelming; the fast pace of innovation and...
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Opportunity Or Obstacle? The Choice Is Yours
It’s funny that sometimes we’re so focused on what we think is important, that we miss opportunities that present themselves to us. And the fact is, that in almost every case of facing some kind of challenge or adversity, how we choose to respond can make us either...
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6 Ways to Make Your Website Content Work for You
Editor's Note: In this guest post from Crisp Video's CEO, Michael Mogill, you're going to learn 6 powerful ways to stretch the life of your web content and capitalize on the vast opportunities of reaching more people on the internet. A few months ago, we also...
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Celebrate July 4th By Freeing Yourself!
Two hundred and forty two years ago, a group of men, nearly half of them lawyers, came together and agreed on a single, defining principle that has shaped this great nation of ours. They all agreed to no longer be answerable to a distant, foreign ruler and that...
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Friend or Foe? Wall Street Targets Personal Injury Lawyers
I always say that, “One is a bad number”. You should have more than just one marketing tactic to bring in cases. You should always get more than one supplier to give you a price. And you want to have more than one practice area. If your personal injury practice has...
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Guidelines For Your Law Firm’s Newsletter
Many of the law firms we talk to do a great job of maintaining contact information for former clients, but they aren’t sure how to capitalize on those connections. An email newsletter can be a great way to maintain those relationships and keep your brand fresh in...
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What Happens When a Bike Rally Crashes a PILMMA Mastermind Meeting?
As I write this blog post, I am sitting in the magnificent surroundings of the Driskill Hotel in downtown Austin, TX. I’m here for the latest round of Mastermind meetings, where our most ambitious members come together to support each other, behind closed doors,...
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4 Productivity Hacks for Law Firm Owners: How to Make More While Working Less
Productivity: What is the true value of your time? It’s a question many law firm owners don’t consider very often. Now, there’s the obvious answer of how much you charge per hour. For personal injury attorneys, the question may be a bit more layered, as many of you...
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19 Point Checklist: Optimizing Your Law Firm’s Online Marketing in 2018
Over the last couple of months, I’ve been writing on this blog about what Personal Injury law firm’s online marketing should be doing in 2018. So I’ve put together this handy guide of the 19 things you need to do for your law firm to succeed in getting new clients...
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Negative Reviews: How They are Damaging Your Firm and What You Can Do About It
Editor's Note: Last week, Ken Hardison discussed the new rules of Google Reviews that affect how your law firm can ask clients for online reviews. In this week's guest post, Tanner Jones from Consultwebs will tell you how your law firm should deal with negative...
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Asking For Law Firm Online Reviews: New Google Changes & How They Affect Your Law Practice
I’ve always been a big fan of online reviews and testimonials. As I often say, “What you say about yourself is good, but what others say about you is Golden.” Social proof – law firm online reviews and testimonials – can often be the clincher in signing up a new...
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Are You Making These Fatal Hiring Mistakes?
Editors Note: This article on law firm hiring mistakes was taken from the Management Big Idea section of our February 2018 Insiders' Journal. Non PILMMA members can purchase a subscription here. If you're interested in learning Ken Hardison's system to quickly...
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The 2018 Guide to Your Personal Injury Law Firm’s Social Media Marketing | Part 3
Editor’s Note: In my two previous posts of this series, I discuss Mobile Website Marketing for Law Firms and Optimizing Your Law Firm’s Web Content for Mobile in 2018. In this third and final part, I’m going to focus on what’s really working on Social Media and why....
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The Lawyer’s Guide to Getting Started with Facebook Ads by Michael Mogill
Editor's Note: In this article, Michael Mogill from Crisp Video Group takes you through the process of getting your law firm's very first Facebook Ad Campaign set up and optimized for the best results. You can download his Facebook Ad Targeting Guide here. Also,...
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EVEN MORE Successful – New Strategies “Dramatically Changed The Course” of Dianne Sawaya’s PI Law Firm
Personal Injury lawyer, Dianne Sawaya from Denver, CO, shows us what law firm owners can achieve when they are driven to succeed.
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Optimizing Your Law Firm’s Web Content for Mobile in 2018 | Part 2
Editor’s Note (UPDATE 5/2/2018): In this second part of the three-part series, I’m going to focus on how to optimize your law firm's web content for mobile consumption so that you ultimately increase your caseload. In the first part, I focused on how to optimize your...
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I Looked Up the History of ‘Manage.’ It Radically Changed My Perspective.
Editor’s Note: This week’s post is from guest writer and personal injury attorney at Bighorn Law, Ryan Anderson on 5 principles to manage a law firm successfully. Ryan is also the co-founder of Filevine, one of the most innovative case management software’s available...
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