The PILMMA Blog

Keyword cannibalization sounds like it's pulled out of a horror movie - what is it? It basically means you have multiple posts that show up for a particular Google search request.   It usually happens when we write so much that we start covering similar topics. Or we...

The term “Mastermind” is very trendy these days. It’s being used all over Social Media. And no wonder. The word “Mastermind” sounds impressive. Powerful. You assume it is the Best Minds giving out the Best info for success. Right? Real Mastermind groups are Powerful....

Writing and disseminating great content on your website and throughout your social media platforms gives you an excellent opportunity to reach more prospects than ever.  Unfortunately, there are many other lawyers out there trying to do the same thing. How do you...

  When I started my law firm in 1997, our goal was to provide quality legal services to as many people as possible. Since then, we’ve recovered more than $1.2 billion in gross for 50,000+ people. And superior marketing and technology have contributed greatly to...

PPC for law firms is one of the most expensive and competitive verticals in legal marketing. So, when a competing firm buys your brand keywords, you must take action to plug leaks in your lead gen funnel. First off, we get it; competitors keyword bidding is horrible,...

Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year's...

It’s 3 weeks of Magical Hoop Heaven- It’s 68 Tenacious Teams taking it to the limit for the ultimate prize- the NCAA Championship.  Many of us are getting excited about the upcoming March Madness- If you are a law firm owner, you don’t want to sit this game out- Not...

With Valentine’s Day right around the corner, love is in the air!    being the season of hearts, flowers, romance and LOVE, It got me thinking about how love fits into law firm marketing and management:  We know how powerful love can be in shaping who we are, what we...