In April, Google posted on their Chromium Blog that http websites that include contact forms (i.e., the majority of law firm websites throughout the country) will be marked ‘not secure’ in Chrome version 62 starting in October 2017. This gave website developers and...

PILMMA Note: The 2017 PILMMA Super Summit took place over three days in September in Nashville, Tennessee. Attendee Larry Bodine shared his thoughts on the experience. Speaker after speaker at the 2017 PILMMA Super Summit emphasized the importance of Facebook in...

The days of artificial intelligence being the exclusive domain of tech moguls are over - now, tools powered by artificial intelligence are present in almost every aspect of our lives: on the road, in our computers, in our shopping experiences, and most importantly -...

This is the final part of a three-part series. 15 Secrets to Developing Client Loyalty (continued from last week) 9. Call People by Their Names: People love to hear their names. Think about the times when someone expectedly addressed you by your name … didn’t it feel...

This is part two of a three-part series. 15 Secrets to Developing Client Loyalty 1. Greet Clients Promptly: A survey clocked the number of seconds people had to wait to be greeting in several businesses. Researchers then asked clients how long they had been waiting....

This is part one of a three-part series. Excellent service leads to client satisfaction, which is an essential element in creating client loyalty; but, a client can be satisfied with the results and still feel no personal tie to you or your firm. The concept of client...

Within the next five years, Yellow Pages will be completely obsolete. It is arguable that this hasn’t happened already. Yellow Page response rates are steadily declining. Fewer people are using them every year. At the same time, the monthly cost to maintain your same...

Newsletters are often overlooked as an effective marketing tool for lawyers. Referrals from former clients and callers are the very best source for new cases. Newsletters build a fence around your past clients. A newsletter that is sent out on a monthly basis keeps...

Last week, I was in Connecticut, visiting a law firm that asked me to help them increase their bottom line. This is a top-rated law firm that closes cases with six-figure fees. On the surface, it looked like this firm was on top of its game; but, there was a reason...

Are you paying big bucks for SEO content on your website? If you understand the principles of search engine optimization, it’s much more difficult for a vendor to shine you on. Some lawyers know and understand their website analytics inside-out. But, there are many...

Something happened recently that has never happened to me before. A friend recommended a restaurant to me for two reasons. Whenever I get to talking with friends about where to eat out, for me, each restaurant has a specific reason to choose it. At 21 Main, I like the...

If only I knew 30 years ago what I know today… Have you ever asked yourself that question? Maybe you’d buy stock in Apple. For me, it’s more about knowing how to run a successful law practice. I wouldn’t like to tell you how much my mistakes have cost me over the...