The PILMMA Blog

"Hey, Google, what's voice search, and why is it important?" This is an example of a voice command, as used in voice search. Voice search allows the user to perform searches on the Internet, websites, and applications by announcing their search query aloud. It has...

The most profitable leads your law firm can get are clients and referrals. Period. However, these great leads don’t happen by osmosis! They happen only if there’s an effort made to develop, nurture, and protect your existing client and prior client relationships. Your...

Practicing Law can feel like you are Nemo- "Just Keep Swimming, Just Keep Swimming, Just Keep Swimming…."   It's so easy for Marketers to tell you what you "should" do to grow your law firm. They don't practice law. They aren't in the trenches. They aren't drafting...

One of the things I'm certain of, after building two 7-figure law firms and helping other lawyers across the country do the same, is that occasional disgruntled or upset clients are just part of running a law firm. Period.   Life isn't perfect, and neither are law...

If you missed Part 1 – then make sure you check out last week’s blog Here. Last week I identified the first 3 of 6 Key Characteristics that Every Law Firm Owner Needs in order to Build a Successful Personal Injury Law Firm: Passion- You start with a burning desire and...

Success in life doesn’t come easily. There are many obstacles and failures along the way to reaching your goals. There are all sorts of factors that contribute to success, but there is one that is often more important than all the others: Perseverance. The dictionary...

We know that content should add value. But what exactly gives content that additional push that makes it unforgettable (especially in the eyes of Google)? The answer is: keyword optimization. Law firms that have great content might think, “we’ve got it under control,...

  If you know PILMMA’s founder, Ken Hardison, very well, or if you’ve been a loyal PILMMA member for some time, then you know that Ken is a continual learner, and he is never satisfied with the status quo.  Consequently, this means the PILMMA “team” must be...

  It starts with wanting to. I am startled by the number of law firms I have encountered that are mired in bad habits, dysfunctional people, incomplete data, and poor processes that don’t seem to want to get better. The good news is that their apathy creates a...

  Myth 1: Being a Great Lawyer Will Get Me ALL the Cases I need!   WRONG- Being a great lawyer and getting fantastic results for your clients doesn’t automatically mean these clients will send you referrals. Even if you land them a phenomenal settlement or...

  In a recent series of virtual PILMMA Mastermind Meetings I couldn’t help but notice that many of our Masterminds were raising the same question:  When do I need to hire an Office Manager?  This is a great question and since so many of our Masterminds are asking...

  All of you are looking to generate more phone calls and more leads from your website.  But here’s the rub- You can’t begin to measure what you aren’t tracking.  The fundamentals of any successful digital marketing campaign begin with setting goals and Key...

  In a word, YES. Employers have a lot of leeway to require health and safety measures in the workplace. There is no specific law or regulation which prohibits an employer from requiring any vaccine, flu, polio, measles, or COVID19. Given how easily COVID can...

  During the Height of the Covid Pandemic, many law firms across the country became 100% remotely operational. Thanks to high-speed internet, digital capabilities, paperless document systems, platforms like Zoom and DocuSign- law firms realized they could remain...

  The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing...

  Results matter. Getting our clients as much as we can, as quickly as we can, is our top priority. And that’s what our clients want also. A common theme in our client reviews and testimonials is “they got me my money quickly.” But being laser-focused on results...