The PILMMA Blog

You should not like your law firm’s web site

Everyone says they like their law firm’s website, but for the wrong reasons. They should love it because of the results it gets with clients, not based on the reaction it gets from non-clients. magine that you’ve invested your money in marketing...

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Coronavirus Survival Webinar Series: SBA Loans

Ken speaks with Jerret Prussin, CEO of SBA Funding, the largest legal lending brokerage firm in the U.S. Be sure to listen to the end as Jerret answers listeners' questions. UNMASK YOUR POTENTIAL Join us in New Orleans June 23-26 for PILMMAs 2020 Law Firm Growth...

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How Law Firms Survive Coronavirus

AdvertisementUNMASK YOUR POTENTIAL Join us in New Orleans June 23-26 for PILMMAs 2020 Law Firm Growth Summit - the country's premier event for lawyers serious about growing their practice. You'll learn the latest for better managing and marketing your law firm! Click...

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Money Mindset with Chelsea Williams

AdvertisementUNMASK YOUR POTENTIAL Join us in New Orleans June 23-26 for PILMMAs 2020 Law Firm Growth Summit - the country's premier event for lawyers serious about growing their practice. You'll learn the latest for better managing and marketing your law firm! Click...

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Your law firm online marketing plan: first steps

When it’s time to create or revise your law firm’s online marketing plan, there are many important considerations to make.ometimes it’s easy to get caught up in buzzwords and social media hype, but the key to successful law firm marketing is first...

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Making legal writing “more betterer”

Making legal writing “more betterer”

Recently the Consultwebs legal marketing podcast, LAWsome, met up with Ross Guberman, legal writing scholar and creator of the legal composition and editing software, BriefCatch, to discuss legal writing, legal tech, and a few tips lawyers can use right now to improve...

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The Neuroscience Behind Direct Mail Campaigns

The Neuroscience Behind Direct Mail Campaigns

Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related to “the neuroscience behind the response-driving power of direct mail: That direct mail generates a motivation score...

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ALL NEW Swipe & Deploy + Program

ALL NEW Swipe & Deploy + Program

The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way...

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ALL NEW Swipe & Deploy + Program

ALL NEW Swipe & Deploy + Program

The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way...

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5 Red Flags to Watch Out For: Is Your Agency Measuring Up?

5 Red Flags to Watch Out For: Is Your Agency Measuring Up?

From July 2018-June 2019, auto/personal injury attorneys in the United States spent close to $735,500,000 on advertising. If you add in other single event and mass tort practice areas, the amount is most likely to be over $1 billion in total spend. Attorneys spend a...

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Grow your audience: Facebook targeting for lawyers

Grow your audience: Facebook targeting for lawyers

..plus, the marriage between prospecting and retargeting  A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create audiences with a high degree of granularity. As a...

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Diversifying Your Practice with Mass Torts: Timing and Risk

Diversifying Your Practice with Mass Torts: Timing and Risk

When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...

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Is Your Phone Protocol Costing You Clients?

Is Your Phone Protocol Costing You Clients?

If your staff is putting callers on three-minute holds or you’re sending incoming calls straight to voicemail after hours, you’re probably driving prospective clients straight to your competitor. You can have the most compelling creative and a strong marketing system...

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Video Marketing for Lawyers: Branding Videos

Video Marketing for Lawyers: Branding Videos

What's up with all these branding videos? Have you noticed the sleek, impressive branding videos many lawyers are running these days? You might see them as a TV advertisement, but more likely via social media or on a law firm website. Typically, these videos are...

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Testimonial Tuesday: Bert Parnall!

Testimonial Tuesday: Bert Parnall!

PILMMA MASTERMIND will engage you in an adventure and challenge you to be the best firm you can really be. Just check out what PILMMA Member Bert Parnall has to say about his Mastermind membership!!!!! As a PILMMA Mastermind member, Bert Parnall of Albuquerque, New...

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