Editor's Note: This article on "marketing copy" was part of an edition of the Insiders' Journal magazine, one of numerous member benefits for those who join PILMMA. If you are interested in joining the only marketing and management firm exclusively for personal injury...

How much money are you spending on your law firm’s marketing efforts? Trying to catch a potential client’s attention when they need you. Trying to burn your brand into the backs of their minds. So what happens when those potential clients do call you, email, or...

Editor’s Note: This blog post was part of a past edition of the Insiders' Journal, one of the many benefits available to our PILMMA members. If you're interested in getting your own PILMMA membership for access to content like this and much more, visit us here. There...

Ahh, the early years of legal practice. Remember them? Sure, the money was tight, and we scrambled and sweated for every client. But look at the royal treatment we gave those clients we did manage to sign on! We read everything they sent us, we researched every nuance...

Editor's Note: This article was part of an edition of the Insiders' Journal magazine, one of numerous member benefits for those who join PILMMA. If you're trying to find the "blueprint" for hiring superstar employees, join us for a FREE webinar training, "The A-Z...

You remember how it was. They told you that you needed content to make your site visible and attract new clients. So, you listened and produced content. And kept producing content. You produced content diligently, every week, daily even. Time wore on, years passed by,...