Strategic Planning for Law Firm Marketing

Strategic Planning for Law Firm Marketing

It’s no secret that the legal field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one of the top avenues a law firm has to bring in new clients and creating a strategy behind it should not be taken lightly. Think about it...
The Mastermind Effect

The Mastermind Effect

Ken Hardison is joined by fellow PILMMA Mastermind members to discuss the personal and professional benefits of joining a Mastermind...
Year-End Planning

Year-End Planning

Ken Hardison discusses the benefits of taking some time before the end of the year to plan for the new...
A to Z Blueprint for a Killer Newsletter

A to Z Blueprint for a Killer Newsletter

Ken teaches you how to harness the power of firm newsletters to grow your law firm. He explains not only why you need a newsletter, but how to create one that actually gets you referrals from old clients. He explains what content you should and shouldn’t include in...
Do You Know Your Numbers

Do You Know Your Numbers

Ken Hardison shares what three numbers are absolutely necessary to grow your law firm. 1 00:00:00,420 –> 00:00:01,080 All right. 2 00:00:01,140 –> 00:00:03,720 Well, today I want to talk to you about numbers. 3 00:00:03,910 –> 00:00:06,750 And I was...
Artificial Intelligence: A New Frontier for Legal Marketers

Artificial Intelligence: A New Frontier for Legal Marketers

If you haven’t begun to integrate AI into your law firm’s marketing strategy, make it a priority in the coming year. Despite all the hype, it’s still the early days of the artificial intelligence boom, and you’ll gain a distinct advantage over the competition by...
Mass Tort Update from the Experts

Mass Tort Update from the Experts

Steve Smith, Andrew Johnson, Don Worley and Jim Onder prvide listeners with an update on what’s happening in the world of mass torts. TRANSCRIPT 7 00:01:31.410 –> 00:01:42.120 Steve Smith: So hello everybody. It’s a pleasure to be on here when we...
How You Can Make PPP Loans Forgivable

How You Can Make PPP Loans Forgivable

Government loan expert and frequent PILMMA contributor, Boris Musheyev, joins PILMMA President Ken Hardison to answer your questions about PPP Loan forgiveness. Audio Transcript 2 00:00:11.490 –> 00:00:20.640 Ken Hardison: Hello everyone this is Ken Hardison and...
Roadmap for YouTube Advertising and Channel Growth

Roadmap for YouTube Advertising and Channel Growth

Presented by Cindy Speaker, a frequent PILMMA contributor and President of Speaker Marketing, Audio Transcript 2 00:00:55.680 –> 00:01:06.540 Erik Smelser: Joining us today is Cindy Speaker who will be talking about creating a roadmap for YouTube advertising...
Reset Your Consultation Approach

Reset Your Consultation Approach

Four PILMMA members who have experienced recent social outreach and marketing successes for their firms join President Ken Hardison to share their ideas. 00:27 The broadcast is now starting. All attendees are in listen only mode. Good afternoon folks, and welcome to...
The Heart of Marketing during COVID-19

The Heart of Marketing during COVID-19

Four PILMMA members who have experienced recent social outreach and marketing successes for their firms join President Ken Hardison to share their ideas. 00:0000:29Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to...
Essential questions to lower your firm’s cost per case

Essential questions to lower your firm’s cost per case

A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or...

The PILMMA Blog

Strategic Planning for Law Firm Marketing

Strategic Planning for Law Firm Marketing

It’s no secret that the legal field is crowded, therefore standing out among a sea of law firms is challenging. Marketing is one of the top avenues a law firm has to bring in new clients and creating a strategy behind it should not be taken lightly. Think about it...

read more
Year-End Tax Strategies with Boris Muscheyev

Year-End Tax Strategies with Boris Muscheyev

Boris Musheyev, CPA is a tax and accounting expert specializing in tax planning and compliance for self-employed attorneys and law firms. During this webinar, he shared his suggestions for preparing for year-end and tax season.

read more
The Mastermind Effect

The Mastermind Effect

Ken Hardison is joined by fellow PILMMA Mastermind members to discuss the personal and professional benefits of joining a Mastermind group.

read more
The Power of Podcasting with John Melley

The Power of Podcasting with John Melley

Ken Hardison is joined by podcast expert, John Melley, to discuss how podcasting for lawyers can lead to more clients and establishing yourself as an expert in your area of practice.

read more
Year-End Planning

Year-End Planning

Ken Hardison discusses the benefits of taking some time before the end of the year to plan for the new year.

read more
A to Z Blueprint for a Killer Newsletter

A to Z Blueprint for a Killer Newsletter

Ken teaches you how to harness the power of firm newsletters to grow your law firm. He explains not only why you need a newsletter, but how to create one that actually gets you referrals from old clients.

read more
Reset Your Consultation Approach

Reset Your Consultation Approach

COVID-19 is what’s been called the global reset button and a shakeup as big as this one presents the perfect time to shop in your skills, to be more innovative and put your practice and your processes under the microscope to discover more impactful ways to build a value, credibility, and trust and align with the new legal consumer.

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The Heart of Marketing during COVID-19

The Heart of Marketing during COVID-19

Four PILMMA members who have experienced recent social outreach and marketing successes for their firms join President Ken Hardison to share their ideas.00:0000:29Broadcast is now starting. All attendees are in listen only mode. Good afternoon folks. And welcome to...

read more
Essential questions to lower your firm’s cost per case

Essential questions to lower your firm’s cost per case

A law firm’s clientele no longer enters the firm through one point of contact – the phone call. Add social media, paid search, content marketing, out of home, PR, experiential, and countless other channels to the media mix. The million-dollar question is which one (or ones) made the connection and motivated the client to make contact.

read more
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