The PILMMA Blog
Healthy law firm marketing balances brand growth and sales activation
When it comes to building your law firm’s book of business, marketing is always high on the list of effective strategies. But what makes marketing effective? And how can you ensure your law firm’s strategy is healthy?et’s first define marketing,...
Secrets of Law Firm Owner Productivity
The Lawyer’s Work/Life Balance
Ken Hardison interviews Jeff Nischwitz on the important of lawyers maintaining a healthy work/life balance.
Making legal writing “more betterer”
Recently the Consultwebs legal marketing podcast, LAWsome, met up with Ross Guberman, legal writing scholar and creator of the legal composition and editing software, BriefCatch, to discuss legal writing, legal tech, and a few tips lawyers can use right now to improve...
Checklist to Success: Reviewing 2019 and Looking Forward to 2020
Throughout the year, I’ve been sharing strategies with PILMMA members to help you get the best ROI from your marketing efforts. Sharing information and transparency of data are at the core of what we do at Consumer Attorney Marketing Group. We want to help lawyers...
The Neuroscience Behind Direct Mail Campaigns
Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related to “the neuroscience behind the response-driving power of direct mail: That direct mail generates a motivation score...
ALL NEW Swipe & Deploy + Program
The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way...
ALL NEW Swipe & Deploy + Program
The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way...
5 Red Flags to Watch Out For: Is Your Agency Measuring Up?
From July 2018-June 2019, auto/personal injury attorneys in the United States spent close to $735,500,000 on advertising. If you add in other single event and mass tort practice areas, the amount is most likely to be over $1 billion in total spend. Attorneys spend a...
Grow your audience: Facebook targeting for lawyers
..plus, the marriage between prospecting and retargeting A key component of successful Facebook targeting for lawyers is defining a target demographic. The targeting capabilities of Facebook allow you to create audiences with a high degree of granularity. As a...
Diversifying Your Practice with Mass Torts: Timing and Risk
When I’m speaking about mass torts around the country for Consumer Attorney Marketing Group, one of the common questions I hear from attorneys is about the timing of litigations. Firms want to know if it’s too late to get into a mass tort. Is it too late to get into...
Is Your Phone Protocol Costing You Clients?
If your staff is putting callers on three-minute holds or you’re sending incoming calls straight to voicemail after hours, you’re probably driving prospective clients straight to your competitor. You can have the most compelling creative and a strong marketing system...
Video Marketing for Lawyers: Branding Videos
What's up with all these branding videos? Have you noticed the sleek, impressive branding videos many lawyers are running these days? You might see them as a TV advertisement, but more likely via social media or on a law firm website. Typically, these videos are...
Testimonial Tuesday: Bert Parnall!
PILMMA MASTERMIND will engage you in an adventure and challenge you to be the best firm you can really be. Just check out what PILMMA Member Bert Parnall has to say about his Mastermind membership!!!!! As a PILMMA Mastermind member, Bert Parnall of Albuquerque, New...
Seeing Allred: Gloria Allred Keynote Speaker
I am writing to extend a personal invitation to you to come to an exciting event happening later this month: The 2019 Empowering Women to Entrepreneurship Through Law Firm Ownership at our 2019 Super Summit. It’s being hosted by PILMMA, and features Gloria Allred, who...
Testimonial Tuesday: Jossline Roland
Jossline is an attorney and Director of Operations for The Law Offices of Diane Sawaya in Denver, Colorado. She and Diane have been in PILMMA’s Mastermind program for 5 years. Jossline considers some of the biggest benefits of Mastermind to be: (1) “ Feedback from...
Motivational Monday
If you fail to plan, you plan to fail. We all want to achieve and to make our law firms grow. But without Visionary plans, our desires will never come to fruition. Even having the vision isn’t enough unless you take ACTION, and set out the exact steps needed to make...
Processes And Procedures: How To Have A Life And A Law Firm
Has your law firm created systematized processes and procedures or would all hell break loose if you are away from your office for two weeks? You should be able to leave your office for 2 weeks or even a month and your firm should still be running smoothly. Money...
Testimonial Tuesday: Jason Melton!
Attorney Jason Melton has been a PILMMA Mastermind member for the past 2 years and gains new insights and ideas with each Mastermind meeting: “Every meeting I come away with at least 10 things to do!” A former state prosecutor, Jason has built a successful personal...
FAQ: Want to Know How to Break into Mass Torts without Breaking the Bank?
FAQ: Want to Know How to Break into Mass Torts without Breaking the Bank? Mass Torts can be a great practice area to develop, but it can also cost you a fortune if you don’t know what you are doing. Truth is, there ARE ways to diversify your current practice with mass...