Ken Hardison’s Legal Marketing Blog

Hiring, Firing & Everything In-Between!

  • September 16, 2016 | By Ken Hardison
PILMMA Hiring and Firing and Training for Law Firms
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It takes a village to build a successful law firm. And not just any village, but a well trained, motivated and capable team that brings the best out of your business. But here's the hard part that we get stuck on... How do you find, hire, motivate and train your team? This is why I've...

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7 Secrets of Content That Converts

  • September 12, 2016 | By Ken Hardison
PILMMA Webinar Content That Converts
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Have you ever created content that was a complete waste of time? No calls. No impact. Nothing but wasted time and money. At PILMMA, we have learned that most content is a monumental flop. However, we have also discovered a specific type of content that actually makes clients want to raise their hand. By using...

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How Law Firms Can Conquer Local Search Results

  • September 9, 2016 | By Ken Hardison
Google Search Results For Law Firms
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If you type [YOUR CITY], [STATE] car accident lawyer into a Google search bar, does your law firm pop up in the prime spots on the results page? If not, there may be some easy-to-fix mistakes you’re making, that are stopping you from getting there. In just a few more days, Seth Price, the managing partner of Price Benowitz,...

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Stupendous Link-Building for Law Firms

  • September 2, 2016 | By Ken Hardison
Link Building for Law Firms
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You've probably already heard about the importance of backlinks to your law firm's website. The more backlinks, the better your website performs. The better your website performs, the more traffic you get. The more traffic you get, the more leads, then clients and yada yada yada. But in reality, there is an art that lies...

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5 Sure-Fire Ways to Boost Your Law Firm's Bottomline!

  • August 29, 2016 | By Ken Hardison
5 Ways Boost Bottomline
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The cost of just "doing business" is increasing every year. (Not to mention the cost of "succeeding") And as your costs grow, your net profit shrinks. Have you been pitched every solution under the sun with big promises of big results? If you're anything like me, you can only take so much theory and pie-in-the-sky strategy...

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PILMMA's 2016 Super Summit

Our 2016 Super Summit in Salt Lake City, UT will be on September 21-24!
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