Ken Hardison’s Legal Marketing Blog

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It takes a village to build a successful law firm. And not just any village, but a well trained, motivated and capable team that brings the best out of your business. But here's the hard part that we get stuck on... How do you find, hire, motivate and train your team? This is why I've...

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Have you ever created content that was a complete waste of time? No calls. No impact. Nothing but wasted time and money. At PILMMA, we have learned that most content is a monumental flop. However, we have also discovered a specific type of content that actually makes clients want to raise their hand. By using...

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If you type [YOUR CITY], [STATE] car accident lawyer into a Google search bar, does your law firm pop up in the prime spots on the results page? If not, there may be some easy-to-fix mistakes you’re making, that are stopping you from getting there. In just a few more days, Seth Price, the managing partner of Price Benowitz,...

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You've probably already heard about the importance of backlinks to your law firm's website. The more backlinks, the better your website performs. The better your website performs, the more traffic you get. The more traffic you get, the more leads, then clients and yada yada yada. But in reality, there is an art that lies...

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The cost of just "doing business" is increasing every year. (Not to mention the cost of "succeeding") And as your costs grow, your net profit shrinks. Have you been pitched every solution under the sun with big promises of big results? If you're anything like me, you can only take so much theory and pie-in-the-sky strategy...