Ken Hardison’s Legal Marketing Blog

How to Use Reptilian Litigation Psychology To Win At Marketing w/ Joshua Hoopes

  • August 19, 2016 | By Ken Hardison
Joshua Hoopes Reptilian Psychology
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Why does your marketing message "click" with some prospects who end up calling you for help, while it completely misses others and they end up as one of your competitor's clients? Joshua Hoopes, founder of FREE Call Law, believes that many of our successful marketing efforts are successful because we're appealing to our prospects "reptilian...

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How to Create a Social Media Policy For Your Law Firm w/ Ken Hardison

  • August 16, 2016 | By Ken Hardison
Law Firm Social Media Policy
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If you want a blueprint on how NOT to handle social media - you only have to pick up the day's newspaper. Every day, businesses across the country struggle to get a grip on dealing with negative posts and comments on the Internet. And it doesn't always come from angry customers, sometimes it comes from...

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INTERVIEW: Triple Your Referrals w/ Shaun Buck

  • August 12, 2016 | By Ken Hardison
PILMMA - Triple Your Referrals
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What if each new client brought in another new client to your firm? That would slice your cost per acquisition in half. Now that's a competitive advantage! At this year's PILMMA Super Summit, Shaun Buck from The Newsletter Pro is going to reveal his system of how lawyers can Clone Your Favorite Clients: The Ultimate System...

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INTERVIEW: 10 Mistakes That Kill Your Intake And Conversion Rate w/ Stephen Fairley

  • August 5, 2016 | By Ken Hardison
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What if you could double your caseload in just 90 days...without spending more money on marketing and advertising? The truth is, for the vast majority of law firms, increasing the money you spend on getting more leads just isn't feasible. Luckily, most law firms are making very fixable mistakes when it comes to their intake...

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FREE TRAINING: 4 Steps to Using Legal FAQ Videos to Reach New Clients w/ Michael Mogill

  • August 1, 2016 | By Ken Hardison
legal faq videos to get more clients
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Your prospects and clients are consuming online video more than ever. According to Cisco, by 2018, 69% of total Internet traffic will be video! Want to find out how to take advantage of this trend, and use it to drive more leads and prospects to your law firm? On this week's FREE Training Webinar, video...

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PILMMA's 2016 Super Summit

Our 2016 Super Summit in Salt Lake City, UT will be on September 21-24!
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