Making Newsletters Work for Your Firm
Newsletters are often overlooked as an effective marketing tool for lawyers. Referrals from former clients and callers are the very best source for new cases. Newsletters build a fence around your past clients. A newsletter that is sent out on a monthly basis keeps...
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Large PI Case Fees Don’t Guarantee Large Profits
Last week, I was in Connecticut, visiting a law firm that asked me to help them increase their bottom line. This is a top-rated law firm that closes cases with six-figure fees. On the surface, it looked like this firm was on top of its game; but, there was a reason...
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FREE TRAINING: How to Get More Authority and Credibility and Become One of America’s Most Trusted Lawyers with Bert Martinez
During this FREE TRAINING, best-selling author, speaker and consultant Bert Martinez will explain: How to become America's most trusted lawyer in your niche. How to compete against the big boys in your city. How to get listed on Wikipedia. Webinar: How to Get More...
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How to Lower Your Bounce Rate
Are you paying big bucks for SEO content on your website? If you understand the principles of search engine optimization, it’s much more difficult for a vendor to shine you on. Some lawyers know and understand their website analytics inside-out. But, there are many...
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FREE TRAINING: Working ON Your Practice Vs. IN It with Ken Hardison
In this free training, you will learn ... - How to leverage your strengths - How to delegate - How to systematize your practice - How to carve out eight to 10 hours a week to work on growing your law practice - How to manage your practice with benchmarks and reports...
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How to Use Your Marketing to Get Better Clients and Cases by Michael Mogill
As you know, all clients aren’t created equal. Most are tolerable ... some make your life miserable … and a select few serve as the cream of the crop. These are the ones who bring you the best cases. They’re also the most loyal -- and you enjoy working with them. So...
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Whether You’re A Lawyer Or A Chef, Expertise Isn’t Enough For Success
Something happened recently that has never happened to me before. A friend recommended a restaurant to me for two reasons. Whenever I get to talking with friends about where to eat out, for me, each restaurant has a specific reason to choose it. At 21 Main, I like the...
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The Shortcut to a Successful Law Firm
If only I knew 30 years ago what I know today… Have you ever asked yourself that question? Maybe you’d buy stock in Apple. For me, it’s more about knowing how to run a successful law practice. I wouldn’t like to tell you how much my mistakes have cost me over the...
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FREE TRAINING: Finding Hidden Assets in Your Law Firm with Ken Hardison
In this free training, you will learn ... 1. How to increase your bottom line net profits by outsourcing using OMP Principle. 2. How to create multiple streams of income into your office (including ways you probably never thought of). 3. How to leverage past clients'...
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FREE TRAINING: Texting Through Needles: Efficiency on Another Level with Drew Murr
During this FREE TRAINING, Drew Murr from Legal Monkeys will explain: 1. ... best practices to maximize efficiency. 2. ... how to ensure your workflow is scaleable. 3. ... why all communication should be accountable. 4. ... how to standardize image and document...
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What First Impression Does your Law Firm Make?
What’s the difference between a five-star hotel room and a $30-a-night hotel room? Well, if you have just about any standard at all, there’s a huge difference between the two hotel rooms. But, if all you need is a bed in a locked room so you can lay your head down for...
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Small Acts of Kindness Can Yield Huge Benefits for Your Law Firm
Instead of making a big donation to charity, have you ever considered that many small acts of charity and kindness could have an enormous benefit to those you help? I had one employee who would never give money to panhandlers; rather, they always kept a case of Costco...
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FREE TRAINING: Blueprint to Creating Follow-up Campaigns That Will Double Your Conversions with Billy Fansler
Need someone to hand you the blueprint for a successful follow-up campaign? During this FREE TRAINING, Billy will explain: 1. ... exactly how Ken Hardison increased conversions for his SSD practice by 33 percent, with a low-cost ‘set it and forget it’ follow-up...
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Six Takeaways from 2016 PILMMA Super Summit by Chris Casseday
This was a blog post written in November 2016, shortly after the 2016 Super Summit. It has been reprinted here with the author's permission. Don't miss out on the 2017 Super Summit; register today! Last month I was fortunate enough to attend the PILMMA 2016 Legal...
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Signing Clients Via Text? Seeing Is Believing! with Captorra
Think text messaging for lead nurturing can't work for you? This free training from Captorra might just change your mind! Join us for Signing Clients Via Text? Seeing Is Believing! with Captorra In this webinar, you’ll learn: How to use text messaging for nurturing...
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How to Prevent Your Law Practice From Falling Into the Commodity Trap by Michael Mogill
What impact is the increased commoditization of legal services having on your practice? As you know, lawyers used to be the prime source of legal knowledge. The ones people turned to for information and advice following an injury or accident. As such, your competition...
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Learn From the Airlines: Don’t Tank Your Law Firm’s Reputation with a Single Screw-up
Whether you’re in first class or coach, it doesn’t matter when an airline makes an almighty screw-up. Everyone hears about it and everyone is usually equally appalled. Then there’s the way airlines treat your luggage – that’s a real leveler there. It doesn’t matter...
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Your Law Firm’s 7 Sticking Points and How to Overcome Them with Ken Hardison
Are you feeling stuck? Like you're always putting out fires in your firm? Or like you're burning through your marketing dollars? Well you won’t want to miss this FREE TRAINING where Ken Hardison will share with you the 7 sticking points that have your firm STUCK. Join...
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10 Minute Guide to Boosting Facebook Posts by Luke W. Russell
Up until 2014, lawyers could post links to their blog and reach hundreds of followers each time. I remember watching the dramatic shift in Facebook’s algorithm. Suddenly, the number of people who would see the posts dropped for one page from a 300 average to 60 and...
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If You’re Not Texting, You Are Losing Clients with ZipWhip
If you aren't texting clients, you are losing them! Well, you won’t want to miss this FREE TRAINING where our friends at Zipwhip will demonstrate how law firms are using texting to facilitate efficiencies, save time and gain marketing advantages through texting. Join...
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