The PILMMA Blog

  All of you are looking to generate more phone calls and more leads from your website.  But here’s the rub- You can’t begin to measure what you aren’t tracking.  The fundamentals of any successful digital marketing campaign begin with setting goals and Key...

  In a word, YES. Employers have a lot of leeway to require health and safety measures in the workplace. There is no specific law or regulation which prohibits an employer from requiring any vaccine, flu, polio, measles, or COVID19. Given how easily COVID can...

  During the Height of the Covid Pandemic, many law firms across the country became 100% remotely operational. Thanks to high-speed internet, digital capabilities, paperless document systems, platforms like Zoom and DocuSign- law firms realized they could remain...

  The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing...

  Results matter. Getting our clients as much as we can, as quickly as we can, is our top priority. And that’s what our clients want also. A common theme in our client reviews and testimonials is “they got me my money quickly.” But being laser-focused on results...

5 Star Reviews- It’s the Secret Sauce for Google Relevance, Ranking and Credibility with Prospective Clients.  It’s what we all want to see more of in our Law Practice- Isn’t it?  Otherwise, we are just adrift in a sea of other law firms all clamoring for attention....

Here is a Powerful but Simple Strategy to help you sign up more Personal Injury cases.  This Strategy Works- I know because I built and sold two 7- figure law firms and this is one of the best Strategies I used to build my own successful law firms. I wrote a book-...

There’s no substitute for Experience. Think about it: Would you hire someone who’s never driven a car to teach you to drive? Or hire someone who’s never played the piano to teach you how to tinkle the ivories? Of course you wouldn’t!  Why? Because they can’t teach you...

Keyword cannibalization sounds like it's pulled out of a horror movie - what is it? It basically means you have multiple posts that show up for a particular Google search request.   It usually happens when we write so much that we start covering similar topics. Or we...

The term “Mastermind” is very trendy these days. It’s being used all over Social Media. And no wonder. The word “Mastermind” sounds impressive. Powerful. You assume it is the Best Minds giving out the Best info for success. Right? Real Mastermind groups are Powerful....

Writing and disseminating great content on your website and throughout your social media platforms gives you an excellent opportunity to reach more prospects than ever.  Unfortunately, there are many other lawyers out there trying to do the same thing. How do you...

  When I started my law firm in 1997, our goal was to provide quality legal services to as many people as possible. Since then, we’ve recovered more than $1.2 billion in gross for 50,000+ people. And superior marketing and technology have contributed greatly to...

PPC for law firms is one of the most expensive and competitive verticals in legal marketing. So, when a competing firm buys your brand keywords, you must take action to plug leaks in your lead gen funnel. First off, we get it; competitors keyword bidding is horrible,...

Each year, the experts at Consultwebs compile insights and qualitative data about the legal services industry, to create our Legal Marketing Trends and Predictions Guide, and so it is with great pleasure that we share with you, one of the sections from this year's...

It’s 3 weeks of Magical Hoop Heaven- It’s 68 Tenacious Teams taking it to the limit for the ultimate prize- the NCAA Championship.  Many of us are getting excited about the upcoming March Madness- If you are a law firm owner, you don’t want to sit this game out- Not...

With Valentine’s Day right around the corner, love is in the air!    being the season of hearts, flowers, romance and LOVE, It got me thinking about how love fits into law firm marketing and management:  We know how powerful love can be in shaping who we are, what we...