Ken Hardison’s Legal Marketing Blog

FREE TRAINING: 10 Ways to Attract New Clients with Legal Video w/ Michael Mogill

  • May 23, 2016 | By Ken Hardison
Legal Video
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What if you could easily predict how many clients you'd get for every 100 website visitors that landed on your website? That predictability is what every business is looking for. What's the best way to convert traffic into clients? High quality video. According to HubSpot, 79% of Internet traffic will be attributed to online videos...

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Is It Really Possible to Accurately Track Your Marketing Dollars?

  • May 20, 2016 | By Ken Hardison
adtracking
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Often times during one of our PILMMA Mastermind Meetings, debate occurs on whether you can accurately track the origin of your leads and new cases.  Typically, the debate goes something like this: “We are on TV, billboards, and radio. We have a website with SEO and a blog. We use retargeting ads.  We put videos...

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FREE TRAINING: Social Media Revolution w/ Zach Thompson and Brian Meikle

  • May 17, 2016 | By Ken Hardison
Social Media Revolution for Law Firms
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Is your law firm at the front of the Social Media revolution or are you stuck, still trying to figure out what a hashtag is? Social Media changes all the time (remember MySpace and Friendster?). This is bad news for law firms that are not willing to change BUT great news for those that refuse...

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The Sure Fire Way to Convert "Fence-Sitters"

  • May 17, 2016 | By Ken Hardison
fence-sitter-to-clients
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You know the story... someone calls your office and they want information; you spend some time talking with them about their potential case.  They need to "think about it" or "talk it over with their spouse/friend" and most of the time you never hear from them again. Watch this week's blog post video where Ken...

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3 Things Every Lawyer MUST Know Before Advertising Online

  • May 9, 2016 | By Ken Hardison
wastingmoney
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Stop losing money on your online advertising! If you don't know these basic principle's and you're advertising online, whether on Facebook, Google Ads, Youtube... whatever, you're throwing your money away.  There are a few, surprisingly simple things to understand before you spend a dime on online ads. Watch the video below as PILMMA's Marketing Director,...

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Events

Sept.

21-24

2016

PILMMA's 2016 Super Summit

Our 2016 Super Summit in Salt Lake City, UT will be on September 21-24!
Check out the speakers and presentations we have lined up at www.PilmmaSummit.com.

The earlier you register, the more you save!!!

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