Blog - Personal Injury Lawyers Marketing and Management Association

FREE TRAINING: Year-End Planning with Ken Hardison

In this free training, you will learn ... - How to cut your taxes for 2017 - How to budget for 2018 - How to choose next year's marketing tactics - How to make "big, hairy, audacious" goals for 2018 - How to analyze your year-long goals - And, much more!...

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Highlights from the (Super) Summit by Larry Bodine

PILMMA Note: The 2017 PILMMA Super Summit took place over three days in September in Nashville, Tennessee. Attendee Larry Bodine shared his thoughts on the experience. Speaker after speaker at the 2017 PILMMA Super Summit emphasized the importance of Facebook in...

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The Rise of Chatbots in Law Firm Marketing by Michael Mogill

The days of artificial intelligence being the exclusive domain of tech moguls are over - now, tools powered by artificial intelligence are present in almost every aspect of our lives: on the road, in our computers, in our shopping experiences, and most importantly -...

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Client Loyalty: Not the Same as Client Satisfaction

This is part one of a three-part series. Excellent service leads to client satisfaction, which is an essential element in creating client loyalty; but, a client can be satisfied with the results and still feel no personal tie to you or your firm. The concept of client...

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Yellow Pages: Why They Don’t Work Anymore

Within the next five years, Yellow Pages will be completely obsolete. It is arguable that this hasn’t happened already. Yellow Page response rates are steadily declining. Fewer people are using them every year. At the same time, the monthly cost to maintain your same...

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Making Newsletters Work for Your Firm

Newsletters are often overlooked as an effective marketing tool for lawyers. Referrals from former clients and callers are the very best source for new cases. Newsletters build a fence around your past clients. A newsletter that is sent out on a monthly basis keeps...

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Large PI Case Fees Don’t Guarantee Large Profits

Last week, I was in Connecticut, visiting a law firm that asked me to help them increase their bottom line. This is a top-rated law firm that closes cases with six-figure fees. On the surface, it looked like this firm was on top of its game; but, there was a reason...

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How to Lower Your Bounce Rate

Are you paying big bucks for SEO content on your website? If you understand the principles of search engine optimization, it’s much more difficult for a vendor to shine you on. Some lawyers know and understand their website analytics inside-out. But, there are many...

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The Shortcut to a Successful Law Firm

If only I knew 30 years ago what I know today… Have you ever asked yourself that question? Maybe you’d buy stock in Apple. For me, it’s more about knowing how to run a successful law practice. I wouldn’t like to tell you how much my mistakes have cost me over the...

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