Why Your Law Firm Needs To Follow Up Better Than A Car Salesman
A couple of months ago I wrote about the need for law firm owners to “think like a salesman” if they wanted to grow their caseload. It means thinking like anybody else who runs a successful business, whatever the industry. You have to think traffic, leads, follow-up...
read more
Three Steps to Handle Your Law Firm’s Online Reputation
Online reputation management represents a powerful marketing opportunity for lawyers. Whether it’s a scathing one-star rebuke of your staff on Facebook, or a glowing review of your dedication to the practice of law on Yelp, reviews and ratings of your law firm aren’t...
read more
How I Made My First Million – Part Two
In the first part of this series, I explained how I grew my law firm to annual gross revenues of $1 million – and beyond. I told you about the three marketing strategies I used to grow the practice over 18-24 months. What I didn’t really focus on in that first...
read more
Managing and Tweaking Your Law Firm’s Facebook Retargeting Campaign
A STEP-BY-STEP WALKTHROUGH on OCTOBER 31st @ 2 PM EDT ***LIVE on this page! Just start the video above to watch Luke live at 2 PM EDT. What to Do When Your Facebook Retargeting Soars or Flops... Do you want to get back in front of the people who have already...
read more
Using Case Management Software to Monitor Marketing Growth
EDITOR'S NOTE: In this week's guest article, attorney and CEO of Filevine, Ryan Anderson, discusses how you should be using your Case Management Software to track and measure your marketing. If you'd like to dive into all the different channels of marketing you should...
read more
Multi-Channel Marketing: Why A Single-Channel Approach to Law Firm Marketing Will Hurt Your Bottom Line
EDITOR'S NOTE: Multi-Channel Marketing allows your law firm to reduce its risk in marketing by getting your message in lots of places versus just one place. After you read this guest post from Crisp Video CEO Michael Mogill, have a look at our in-depth article to...
read more
How I Made My First Million
UPDATE (11/1/18): I just posted Part 2 of this post about my secret weapon in hitting my first million: My Law Firm Administrator ### For some people, a benchmark for success is making a million dollars. For others, reaching that million is just a milestone on their...
read more
How To Turn Law Firm Website Visitors Into Leads
UPDATE (11/14/18): In a new article, I discuss the critical component of every lead conversion process: follow-up. After you read this article on Lead Generation, check out: "Law Firm Follow-Up: Why Your Law Firm Needs To Be Better Than a Car Salesman". ### )A few...
read more
Planes, Claims and Hurricanes
Don’t you think it’s strange that “Conference Season” is at around the same time as “Hurricane Season”? It seems a little crazy that so many industries have decided to bring people together from across the country - at the same time of the year that travel disruption...
read more
Link Building Strategies: Creating Linkable Content for Law Firm Websites
Editor's Note: In this article, you'll learn about one of the Cornerstone strategies of successful law firm SEO: link-building. If you'd like to dive deeper into the numerous aspects of building a strong web presence for your law firm in 2018, check out our 3-part...
read more
All The FB Live Videos from the PILMMA Super Summit – On One Page
Luke Russell is our roving reporter at the 2018 PILMMA Super Summit in St. Louis, MO. Day 3 (2) Day 3 (1) Day 2 Day 1 - Afternoon Day 1- Morning Networking Reception What Are You Missing By Not Attending? Why Take Time Out To Attend A Conference? Monday Evening -...
read more
Want More Clients For Your Law Practice? Think Like A Salesman
UPDATE 11/14/18: In the final part of this series, learn how Ken Hardison doubled his caseload by using follow-up at his SSD practice: Law Firm Follow-Up: Why Your Law Firm Needs to Better Than a Car Salesman. UPDATE 10/3/18: We just posted the second part of this...
read more
The Tricky Art of Pop Ups for Law Firm Websites
Editor's Note: In this week's guest blog post, Michael Mogill from Crisp Video discusses the best practices for using pop ups on your law firm's website to help increase conversions. When you're done reading this article, check out our entire three-part series on Law...
read more
Making Community Involvement Into Successful Grassroots Marketing For Your Law Practice
Social Media has turned ordinary businesses into their own news outlets. It’s no different for law practices. Before Social Media, if you and your law firm invested time and resources in helping your local community in some way, you’d have to work hard to ensure...
read more
The Latest Technology vs The Real World
It seems that every week there’s a new app, platform or website that claims to make your life easier in some way. Technology is apparently the solution for everything. Whether it’s for finding a local beauty salon and booking an appointment or getting competitive bids...
read more
Perfect PI Clients You’re Not Even Thinking About – And How To Target Them
Times have really changed since Henry Ford launched the Model-T on the American market almost 110 years ago. Whereas Model-T buyers had only one choice – it only came in black – today, car buyers are inundated with choices. Whether it’s the brand, the body-style, the...
read more
Step By Step: Setting Up Your Facebook Retargeting Campaign
Watch the Live Walk-Through Watch Luke's live walkthroughs in the video below (no registration required): At 2pm EDT on Wednesday, August 15, Luke W Russell is going to be setting up two of our PILMMA members’ retargeting to show you the exact steps that he takes....
read more
5 Videos Your Law Firm’s Website is Probably Missing
It’s been a while since I wrote about law firm video strategy and the importance of having videos on your law firm’s website. Video enables website visitors to consume information in a different way to reading what you have written. And arguably it’s easier for the...
read more
SEO Basics For Legal Digital Marketing
Editor's Note: After you read Tanner Jones' guest post on Law Firm SEO Basics, have a look at a three-part series we created a few months back on Law Firm Website Marketing. ### Digital marketing for lawyers can seem overwhelming; the fast pace of innovation and...
read more
Opportunity Or Obstacle? The Choice Is Yours
It’s funny that sometimes we’re so focused on what we think is important, that we miss opportunities that present themselves to us. And the fact is, that in almost every case of facing some kind of challenge or adversity, how we choose to respond can make us either...
read more