Episode 307:
Welcome to episode 307 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken welcomes Ed Levy, creator of I Love My PI Lawyer—a curated client-gifting and referral system for personal injury firms. After two decades in promotional marketing for brands like Porsche, Gallo Wines, and major agencies, Ed spotted a gap: PI firms were under-leveraging their happiest audience. His program turns thoughtful, high-perceived-value gifts into stronger relationships, better reviews, and consistent referrals, without looking like advertising.
- Client Gifting That Actually Moves the Needle
– Why gifts must feel personal (not promo) to change client attitudes
– How “high perceived value” (typically $25–$35+) beats swag every time - Timing & Touchpoints Across the Case
– Best moments to gift: onboarding, mid-case, and 30–60 days post-settlement
– How mid-case gifting calms nerves and post-settlement gifting says “not forgotten” - Design, Messaging & Differentiation
– Crafting firm-specific designs and note cards that tell why this gift was chosen
– Removing calls-to-action so the gift strengthens trust (not sells) - Execution Without the Headaches
– Creative, production, warehousing, and weekly fulfillment handled for you
– Practical ranges with glassware, blankets, tech, and more - ROI, Referrals & Ethics Nuance
– How a 1–3% referral lift can pay for the entire program
– Ideas for past-client/referrer tiers—plus watching state-bar rules on gifts
Resources:
LinkedIn: linkedin.com/in/edlevy
Instagram: https://www.instagram.com/ilovemypilawyer/
Additional Resources:
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind
AI for PI Expo:
www.pilmma.org/ai-for-pi-expo