The world has become increasingly virtual, and therefore you cannot rely on traditional legal marketing strategies to advertise your firm. As a lawyer who wants to boost visibility for your already established law practice, you understand that digital marketing is your best bet.
Here’s a list of 5 highly effective digital marketing tips that will boost your legal business.
1. Utilize SEO effectively
Online shopping has gained momentum in the last few years, with the global online shopping market almost hitting 4 trillion in 2020. Online shoppers in the United States are likely to reach 300 million by 2023- that’s 91% of the population.
Therefore, if only you could appear on the first pages of the search engines, you’ll quickly get noticed. SEO strategies help you achieve that.
SEO will transform your law firm if you can implement the following practices;
- Target highly searched keywords
- Optimize your pages
- Categorize your website
The search engine weighs various websites and ranks them accordingly. Websites that match the searcher’s intent get a higher ranking. To increase your website visibility, integrate highly searched keywords and phrases related to your legal services.
Keep in mind that 99% of your prospective clients can’t use complex terms in their search. So, use easy and common terms they are likely to search. Your online content should include essential SEO keywords.
For instance, if you are a Driving under Influence attorney, your potential clients are likely to search something like ‘how can a DUI attorney help? For your website to appear in the search result, at least have an informative blog post that answers that query. Also, encourage the readers to fill up the contact form to get more details about your firm’s services.
2. Upgrade to Voice Search
These days customers are using their voices to search for services online. The voice search approach is fast and more convenient compared to typing. You can get remarkable results by optimizing your law firm and making sure that it’s visible in voice searches via Google, Echo, Siri, Alexa, and so on.
Keep your law-firm information updated on all online platforms. And don’t forget to mention your location. Your Meta title, Meta tags, internal linking, and descriptions should contain valuable phrases like ‘bankruptcy lawyer near me’ or anything related to your area of specialization.
Furthermore, check your law practice voice search on various devices to know where you rank. Besides, focusing on gaining visibility in voice search will give you a competitive edge since most law firms have overlooked that part.
3. Use Video Advertising
In the modern era, failing to incorporate videos in your online marketing campaign leaves you behind. People prefer to watch videos instead of reading. That’s why over 4 billion videos are watched daily on YouTube. And a third of online shoppers seek a service after watching a video ad.
Including videos to your firm’s website and your online marketing content will boost visibility and improve engagement. Furthermore, people like sharing video ads, especially if they contain helpful content.
Most videos are shared on social media platforms such Facebook, Twitter, and so on. For example, Twitter users share over 700 videos every minute, and that will expose you to your prospective clients. The other advantage of video campaigns is that they convey lots of information in a few minutes, boost SEO, and reduce bounce rate.
4. Build an Email Contact List
Email marketing is an excellent marketing strategy. But you need to have an email list of your potential customers to connect with them effectively. Email marketing involves two things. First, your clients must be willing to receive your emails, and you need to keep sending helpful regular updates to keep them hooked.
There are several ways of collecting your prospective client’s emails. For example, include Calls to Action (CTA) urging them to provide their name and email to access vital information such as frequently asked questions, your services, and more.
Include CTAs in areas where your clients are likely to visit before reaching your homepage. However, you shouldn’t overdo it as it may increase bounce rate- 2 to 3 CTAs are enough.
Once you build your email contact list, you can send newsletters once in a while and keep your clients posted about your progress as a firm. For example, you can talk about the court cases you’ve won, if you are offering discounts, and so on. To avoid looking like a spammer, only send useful content.
5. Social Media Marketing
Social media is a powerful marketing tool. It involves creating engaging content related to your service and sharing it on social media platforms. The highest population spends hours on social media networks making these platforms excellent channels for conveying information. However, to carry out an effective social media campaign, there are several factors to consider. They include;
- Your firm goals
- The specific needs of your target audience
- Ways in which your target audience use social media
- The type of content to send to your audience
If you apply a suitable social media marketing strategy, you can be sure to achieve the following with your social media marketing;
- Increased web traffic
- Attain visibility
- Improved interaction between you and your target audience
- Grow your firm customer base.
As a legal marketer, understanding that your legal firm is established in a highly competitive marketplace will compel you to take action to attract attention to your brand.
We are in an era when digital technologies are booming amidst a global pandemic that continues to affect professional services such as attorneys and law firms. As a result, there is a deep connection between digital marketing techniques and web presence. It’s therefore critical for legal firms’ marketers to adopt digital marketing strategies to reach more potential clients.
If you establish your brand and use digital marketing techniques to run your legal firm, you’ll be more grounded and will remain unshaken despite all challenges.
Do you feel that digital marketing concepts are not clear such as how to rank high in search engines, SEO, keyword research, video advertising, and so on? Consultwebs can help you. We can explain all the techniques that support legal marketing trends. We will also guide you on how you can take your legal marketing efforts to the next level.
Contact US now to learn this and more!