By Clemente Guido Lately, there has been a lot of buzz around Google Ads encouraging advertisers to shift toward broad match keywords. According to Google and many PPC experts, broad match is now smarter and more efficient when used with Smart Bidding. But if your law firm is running ads, the situation looks different. In […]
The Perfect Free Consultation Page
How do you convert more website visitors into leads on your “FREE Consultation Page”? You must demonstrate to the reader that you can help them achieve their desired end result. It’s really as straightforward as that. Though, it is not simple. Where do you start? You need a free consultation page that helps the […]
3 Factors That Determine Your Law Firm’s Unique Value Proposition
EDITOR’S NOTE: The following guest blog post is adapted from “The Game Changing Attorney” by Michael Mogill. Have you ever stopped to consider your unique value proposition? Your value proposition is what sets you apart from the competition. It’s informed by your story: who you are, where you came from, and why you do what […]