Making legal writing “more betterer”

Making legal writing “more betterer”

Recently the Consultwebs legal marketing podcast, LAWsome, met up with Ross Guberman, legal writing scholar and creator of the legal composition and editing software, BriefCatch, to discuss legal writing, legal tech, and a few tips lawyers can use right now to improve...
Think like a poker player for better law firm marketing

Think like a poker player for better law firm marketing

“Show me a good loser, and I’ll show you a loser.” — Stu Ungar, Three-Time World Series of Poker Winner  Being a good poker player is about more than luck or learning a couple tricks or cheating. It’s about thinking, awareness, analysis, and strategy. These are the...

Google My Business Update: getting into the three-pack

EXACTLY what it takes to make the Google 3-pack grade, AND how to Stay there! How to Land Google Reviews that Stick! How to MAXIMIZE Your Google Business Page! How to Avoid the Google DANGER ZONE of Virtual Offices! How to Make Sure Google Doesn’t Dump You! If You are...
Increase Your Law Firm’s Brand Awareness

Increase Your Law Firm’s Brand Awareness

So you’re ready to market your law firm? You’re 100% prepared to increase your law firm’s brand awareness! You’ve got the budget, the right staff, you’ve got the fortitude, but unfortunately … you have no idea how to get started. Well, the good news is, there...
Buying Strategically to Stand Out Among Competitors

Buying Strategically to Stand Out Among Competitors

You wouldn’t enter a trial or negotiation without first knowing the defense strategy and it’s no different with purchasing media for your legal advertising campaign. Knowing how the big spenders in your market are handling their media buying can help you make smart...