The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and case load. Newsletters allow you to connect with your potential or current clients in a way that is personable. By utilizing a monthly newsletter and greeting card, you can ensure […]
Think Like a Poker Player for Better Law Firm Marketing
“Show me a good loser, and I’ll show you a loser.” — Stu Ungar, Three-Time World Series of Poker Winner Being a good poker player is about more than luck or learning a couple tricks or cheating. It’s about thinking, awareness, analysis, and strategy. These are the same principles that separate good law firm marketing plans from […]