Measuring and Tracking Your Leads and Conversions

Measuring and Tracking Your Leads and Conversions

In the last couple of weeks I’ve explained the importance of calculating how much you need to spend on marketing to grow your caseload and the difference increasing your conversions can make to your bottom line. Some readers asked me how they should prioritize their...
Facebook Changes Promotion Regulations

Facebook Changes Promotion Regulations

Please enjoy our repost from Kim Walsh-Phillips. Facebook has updated its Page Terms to allow businesses to administer promotions directly on their page’s timeline and Kim has outlined the benefits. Kim is the award-winning Speaker, Author, Strategist and CEO of...
Content, Content, Content…. What the Future Holds for Law Firm Blogging

Content, Content, Content…. What the Future Holds for Law Firm Blogging

Recently, the marketing buzzword is “content”. It is a necessity for any inbound marketing strategy and with more marketers out there, it is becoming increasingly more difficult to stand out from the content that is already on the web. To drive this point home – 18%...
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