If you are a law firm owner, you don’t want to sit this game out—especially if you are serious about outperforming your competition and increasing your firm’s brand awareness.
March Madness presents a powerful opportunity to tap into both national and local attention. With millions of people engaged across multiple platforms, this event creates a unique window to connect with your community in a meaningful way.
Why March Madness Is a Marketing Opportunity
At least 10.7 million people watch these games, and the NCAA streams across multiple platforms. If past trends hold true:
- 88% of people access March Madness information on mobile devices
- 69% use their phones while watching games
- 26% watch games directly on mobile
- 48% check scores via mobile
What does this mean for your firm?
It means your audience is highly engaged, constantly connected, and actively consuming content. You don’t have to sit on the sidelines while large corporations dominate the conversation—there are practical ways to get involved locally and build visibility for your firm.
Create an Online Bracket Contest
According to the American Gaming Association, millions of people participate in March Madness brackets every year.
You can create your own online bracket contest and promote it across your firm’s social media platforms.
- Encourage sharing to expand reach
- Use popular hashtags to increase visibility
- Offer prizes to drive participation
People love competition—and they love winning. A simple contest can significantly increase engagement and introduce new audiences to your firm.
Use Basketball-Themed Promotional Items
March Madness is the perfect time to incorporate themed promotional materials into your marketing efforts.
Examples include:
- Foam or inflatable basketballs with your logo
- Mini basketball games
- Sports-themed giveaways like backpacks, keychains, or stress balls
These can be distributed at community events, included in client packages, or even used as lead magnets to capture contact information online.
Show Personality Through Video and Social Content
During March Madness, conversations around basketball are everywhere—and your firm can be part of them.
Consider:
- Posting short videos sharing game predictions or reactions
- Hosting Facebook Live sessions with your team
- Tweeting in real time during games
You don’t need to be a sports expert. Showing personality makes your firm more relatable—and that matters when potential clients are deciding who to hire.
Engage by Sharing Relevant Content
You don’t always need to create original content.
Sharing existing content—such as:
- Player stories
- Highlight clips
- Interviews
—can help you stay active and relevant on social media while building engagement and followers.
March Madness naturally generates high-interest content. Use it to your advantage.
Don’t Overlook Email Marketing
Email remains one of the most effective ways to stay connected with your audience.
Use this time to:
- Promote your bracket contest
- Share basketball-themed content
- Send engaging updates tied to the tournament
At the same time, continue delivering valuable resources such as reports or guides. Staying top-of-mind is key when someone needs a lawyer.
Maximize Facebook and Twitter Activity
Social media usage spikes during March Madness:
- 58% of users turn to Facebook
- 43% use Twitter for updates
This is your opportunity to increase posting frequency, engage with trending topics, and participate in ongoing conversations.
Even resharing or “hijacking” trending content can help boost visibility.
Focus on Relationships, Not Just Content
It’s important to remember:
Marketing is not just about sharing legal information—it’s about building relationships.
Your engagement during March Madness helps people:
- Recognize your firm
- Relate to your brand
- Trust you over time
And ultimately, relationships lead to sign-ups.
Start Planning Your Strategy Now
March Madness offers a wide range of opportunities to increase brand awareness and engagement.
Now is the time to plan how your firm will take advantage of the excitement, connect with your audience, and attract new prospects.
Statistics source: 3Sixty Interactive, March Madness and Digital Marketing (Infographic)
