PILMMA

Blog - Page 20

Facebook’s Changes to Relevance
November 1, 2019

Facebook’s Changes to Relevance

Does your firm run ads on Facebook? Are you thinking about getting into Facebook ads? Then you’ll want to know about a major shakeup to one of...
I Prefer YouTube Live Video to Facebook Live Video – Learn Why…Part 1
November 1, 2019

I Prefer YouTube Live Video to Facebook Live Video – Learn Why…Part 1

When looking to shoot live video to market yourself and your law firm, there are significant differences between YouTube Live and Facebook Live and the differences matter....
Motivating Your Employees
November 1, 2019

Motivating Your Employees

Over the last several years, I have traveled across the country consulting with law firms, one-on-one, and have come to an important conclusion: The most profitable law...
How To Position Yourself As A Highly Respected Authority, So you Attract Clients Nationwide & Get Premier Cases You Want
November 1, 2019

How To Position Yourself As A Highly Respected Authority, So you Attract Clients Nationwide & Get Premier Cases You Want

If your law practice is suited to going beyond your state boundaries, here are three reasons to consider expanding your horizons: Reason #1: You have many...
The Neuroscience Behind Direct Mail Campaigns
October 30, 2019

The Neuroscience Behind Direct Mail Campaigns

Have You Tried PILMMA’s Swipe & Deploy + Program? Take A Look At The Research Behind Direct Mail Campaigns: One study found these results related...
All New Swipe & Deploy + Program
October 3, 2019

All New Swipe & Deploy + Program

The Importance of Newsletters Research has shown that sending direct mailers in conjunction with your marketing campaigns is extremely effective for increasing your leads and...
A Video Marketing Experiment…Shooting Casual Video While on Vacation
October 1, 2019

A Video Marketing Experiment…Shooting Casual Video While on Vacation

I have always believed in education-based legal marketing by using articles, blog posts, and video. That’s how I started teaching and educating my ideal clients online....
Year-End Planning Now
October 1, 2019

Year-End Planning Now

Well, the end of the year may be several months away, but NOW is the time to start thinking and planning so that your firm can...
Corporate Anthropology & Your Marketing Funnel
October 1, 2019

Corporate Anthropology & Your Marketing Funnel

Thank you to everyone who attended the Internet Domination Bootcamp in Las Vegas last month, it was great to see you! We had another successful event...
You Don’t Know What You Don’t Know
October 1, 2019

You Don’t Know What You Don’t Know

As many of you know, I’m a big believer in continual learning. Even after 38 years of building numerous million-dollar law firms for myself and...
The Legacy Paradox
October 1, 2019

The Legacy Paradox

The legacy paradox? If you’re confused as to how legacy can invoke a paradox, I hope you’ll stick with me because the two different contexts for...
Using Your Law Firm Web Analytics to Get More Cases Online – part two
October 1, 2019

Using Your Law Firm Web Analytics to Get More Cases Online – part two

Last month we talked about impressions from first to last, location, lets continue… Understand How Visitors Find Your Site Having a clear sense of how...
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