Using Social Proof in the form of Client Testimonials and Client Online Reviews will yield tremendous returns for your firm. You need to establish a systematic approach to both and this Module will give you the tools and insight you need to get started! Remember, what you say about yourself is good, but what others say about you is GOLDEN.
I include testimonials from my PILMMA Gold and Mastermind members whenever possible, because no matter what we say about PILMMA, it’s infinitely more believable when a prospective member can see the pictures and read or listen to someone telling you all the benefits they have received, or the way PILMMA has helped them transform their law practice.
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Similarly, when I was growing my law firms, I made sure that obtaining and sharing client testimonials were an important part of my systematic firm marketing. You will notice that when clients talk about your firm, they will often use language that connects or resonates with other ideal clients. It is the Power of the Referral in action!
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Understanding that you need client testimonials and stellar online reviews is almost a given. However, creating the actual practices and procedures within your firm to ensure that you actually obtain these invaluable endorsements can be the challenge. This module lays out the exact steps you need to begin taking to make testimonials and 5 star online reviews a regular part of your practice.
