There are tens of thousands of personal injury firms in the United States. With these numbers, it’s easy for a skilled firm to be forgotten or overlooked. Cut through the noise by creating high-quality, engaging video content for your audience.
Digital distractions are everywhere! How is your law firm supposed to compete with memes, trends and hilarious cat videos? Leverage the power of video to create memorable content, showcase your personality, and how you can help injured people in your community.
Let’s dive into the top 6 reasons your law firm should be incorporating video in your digital marketing strategy.
More Recognition = More Cases
At the end of the day, all of your marketing efforts have one common goal–more cases coming through your door. There are many ways video marketing can help you achieve that goal.
90% of marketers say video marketing has given them a positive return-on-investment (ROI). While 87% claim video marketing has helped them generate leads.
Your Brain Prefers Watching Videos
If you’re considering whether your firm should incorporate video into a branding strategy, keep this statistic in mind:
Our brains are hard-wired to prefer video. With only 8-second long attention spans, would you expect anything different? While long, in-depth legal articles have their place, it’s no surprise that it’s less likely to engage a potential client, in the same way, a compelling short-form video will.
Increase Your Reach and Audience Potential
In the age of social media, video content has become a critical tool for law firms to connect with potential clients and grow their businesses. Platforms like YouTube, Facebook, LinkedIn, and TikTok offer a powerful way to share videos with a broad audience. Because videos are highly shareable, they have the potential to reach far beyond a law firm’s immediate network.
In addition, videos are being consumed the most. As high as 93% of Internet users consume videos! See for yourself:
Build Your Brand Authority
Hand-in-hand with developing a brand strategy is building brand authority. Brand authority is the level of expertise and trust that clients associate with your brand.
Attorneys have unique opportunities to build brand authority.
Think about it – when potential clients come to you, they’re looking for help and information about their legal situation. By creating videos that provide valuable insights and solutions up front, you can establish yourself as a trusted authority in your area of law. And, after watching your videos, if your potential client found your insights helpful, they’re more likely to seek out your services in the future.
Video can showcase your expertise and unique value proposition in a way that text-based content simply can’t.
Cost-Effective Advertising
Video advertisements give you the best bang for your buck in terms of cost per result. They are typically cheaper to run than their static image counterparts since they have a lower cost per purchase.
Video ad types are perfect for law firm’s who are looking for an effective brand awareness campaign.
Humanize Yourself
Let’s be real here: attorneys don’t always have the best reputation when it comes to being warm and personable. While it’s not necessarily their fault, barriers to entry and the conflict-oriented nature of the profession have left them with a reputation for being cold, distant, and excessively professional, to the point of being alienating. But, it doesn’t have to be this way!
Videos can counteract these negative impressions by humanizing attorney personalities and reminding clients that they are speaking with a real person who can empathize with their problems. By incorporating a face into their legal brand, attorneys can increase their trustworthiness and make potential clients more likely to want to work with them.
Let’s take a look at some pointers for humanizing yourself in your firm videos:
- Don’t be afraid to have a sense of humor. It’s refreshing!
- Use conversational language. Avoid using legal jargon and complex terminology that might confuse or intimidate your audience.
- Incorporate client testimonials. Including testimonials from past clients in your videos can help potential clients understand the positive impact you’ve had on people’s lives.
Takeaway: Embrace Video Marketing!
The stats don’t lie! 89% of consumers want to see more videos from brands in 2024. As the popularity of video content continues to grow, it’s clear that incorporating it into your law firm’s digital marketing strategy will have a positive impact on reaching and engaging potential clients.
If you aren’t using video in your marketing plan, then you have already fallen behind the times. If you would like to further understand how video can help your law firm grow, speak with a video marketing expert at Consultwebs today.
