PILMMA DIAMOND MEMBERSHIP
PILMMA Diamond Coaching was designed specifically for law firm owners who are done guessing and ready to implement the strategies that truly drive growth.
This isn’t just another membership; it’s a private, high-level coaching environment focused on clear direction, consistent accountability, and measurable results.
Hi, I’m Ken Hardison
Building a seven or eight-figure law firm while practicing law isn’t just difficult—it’s a feat of endurance. If it were easy, every firm owner would be at the top. Some marketers will try to sell you a “magic pill” for market domination, but after building and selling two successful firms myself, I can tell you that’s a lie.
Real growth isn’t about more noise; it’s about execution. I founded PILMMA to take the headache out of staying current with marketing and management strategies. But as the market became more crowded, I realized that information alone just isn’t enough. Many owners have the “blueprint” but lack the clear direction and consistent accountability needed to scale.
The Diamond Coaching Philosophy: Moving Beyond the Noise We created the PILMMA Diamond Coaching program because we saw a need for a higher-level, private coaching environment for owners who are ready to make serious moves within their firm. My philosophy is built on three pillars:
-
Strategic Precision: A monthly 1:1 Coaching Call that provides both the structure and accountability that firm owners need to maintain momentum.
-
Systems That Scale: Success depends on fully implementing specific marketing and management systems tailored to your firm, not just “staying busy” with cases.
-
Measurable Results: We focus on helping you move initiatives across the finish line (those that grow the bottom-line) and make sure you’re tracking the metrics that really matter.
Led by a Hall of Fame Authority. Powered by AI Innovation.
In January 2026, at the Golden Gavel Awards, Ken Hardison was inducted into the Advertising Hall of Fame by the National Trial Lawyers.
PILMMA Diamond members gain everything included in Gold—plus advanced AI training, modern marketing frameworks, and next-level implementation strategies designed to help firms scale faster and smarter.
- Proven systems
- AI-driven growth strategies
- Structured guidance
- Real accountability
PILMMA MEMBERSHIP
PILMMA Diamond Membership Benefits
Our *most popular* Member Benefit: Vet vendors, acquire referrals, and get immediate insight on the hottest topics and issues you’re facing from lawyers across the country – right at your fingertips
Give your Intake Staff the tools they need to excel – so you can convert more leads than ever before with our LIVE Zoom Training led monthly by Intake Expert Kerri Coby White.
LIVE Zoom Roundtable discussions and trainings specifically designed for your Law Firm Administrators + Office Managers on the latest management tools and strategy led by rotating experts in Law Firm Management.
Ask Ken Anything – learn from other PILMMA members on our LIVE Monthly Q + A Call with Ken.
Filled with Webinars, Articles, Templates, Scorecards, Grow Your Law Firm Program and MORE. Easily searchable by topics, so you can find answers and solutions to your marketing and management questions!
Over 30 video trainings by Ken Hardison on key tactics + proven methods to grow and scale your law firm.
One-on-one monthly strategy session with a PILMMA Faculty member tailored specifically to your firm’s growth goals, systems, KPIs, and implementation priorities.
PILMMA Diamond Membership Benefits
The ONLY Magazine in the country geared specifically toward Personal Injury Law Firm Owners + their Law Firms: Our Exclusive Monthly Journal is FULL of the latest in legal marketing and management strategies – so you can stay on top of your game.
LIVE Zoom Roundtable discussions for your Marketing Staff on the latest topics in Law Firm Marketing (SEO, LSAs, Attorney-to-Attorney Marketing, + more) with Law Firm Marketing Expert Cassidy Lewis + featured guests.
When you join PILMMA Diamond, you get to pick Ken’s brain in a one-on-one coaching call geared to your particular firm’s needs
Advanced AI implementation training focused on automation, intake optimization, content systems, workflow efficiencies, and practical AI integration inside your firm.
WE’RE THE ONLY LEGAL MASTERMIND PROGRAM IN THE COUNTRY THAT OFFERS A 100 PERCENT MONEY-BACK GUARANTEE
PILMMA Diamond Membership is backed with a 100% satisfaction guarantee, so you can confidently explore the systems and strategies that have helped thousands of law firm owners grow their practices.
What our PILMMA members say
PILMMA HAS HELPED THOUSANDS OF LAW FIRM OWNERS JUST LIKE YOU LEARN THE MOST IMPORTANT STRATEGIES THEY NEED IN ORDER TO
- Sign more cases systematically
- MAINTAIN A BETTER QUALITY OF LIFE
- See Greater Profits
- AVOID EXHAUSTIVE 80-HOUR WORK WEEKS