I’m the Funnel Architect here at PILMMA, where I build the marketing and advertising funnels that help law firm owners discover our community and take the next step toward growing their firms.

I was there when PILMMA started in 2009 — wearing more hats than I can count.

Today I’m back as Funnel Architect, building the marketing and advertising funnels that help bring law firm owners through the door.

Somewhere along the way, I found my thing: building out marketing and process automations that work. I spent years working with agencies and businesses across different industries — law firms, furniture stores, home service companies — solving the same core problem for each. What kept me hooked, though, was advertising itself. There’s nothing like it — you make a move, and the market tells you immediately if you’re right. No guessing, no waiting months to find out. Just data, fast, and the chance to fix it and win bigger the next time around.

I also own Willow Head Spa with my wife in Raleigh, NC.

One thing I love most in work is helping a business owner find the next step when they can’t see it themselves. That’s the spirit behind every funnel I build.