Episode 57:
The New Cyber Security Risks Created By Remote Work Environments, with Chip LaFleur
Chip LaFleur became involved in website development early on when he used a dialup connection to explore the bulletin board system (a precursor to the World Wide Web). Soon, he was learning HTML and building websites. While working for an advertising agency, Chip became convinced that digital marketing’s trackability made it more effective and powerful than traditional marketing platforms. He began to focus more on data-driven digital solutions.
In 2015, Chip founded LaFleur. The Grand Rapids-based marketing agency has focused on legal marketing from the beginning, helping law firms nationwide build effective marketing plans, empower their communities, and reach their ideal clients. LaFleur quickly became a recognized name in the legal and digital marketing industries. Today, the agency focuses on digital marketing for professional services, with deep specializations in heavily regulated industries like legal, healthcare, and financial services.
In his spare time, Chip loves spending time with his wife and sons, building things out of wood and metal, and being outdoors.
What you’ll learn about in this episode:
- Why information security is one of the most vulnerable parts of your business
- That 60% of businesses that are on the receiving end of a data breach go out of business within the next 12 months
- How a data breach affects the trust your clients have in you as a professional
- How you could be financially responsible for any losses experienced due to a breach
- Why you should reassess your security setup in today’s world of remote work
- The vulnerabilities a home office has that you may not be aware of
- What the most common types of breach threat are
- The difference between a threat, a vulnerability, and a risk
- What steps you should be taking to back up your data
Resources:
- Website: https://lafleur.marketing/
- LinkedIn: https://www.linkedin.com/in/chiplafleur/
- Facebook: https://www.facebook.com/lafleurmarketing/
- Twitter: https://twitter.com/chiplafleur
Additional Resources:
- The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
- PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
- Strategic Attorney Coach: https://www.pilmma.org/strategic-attorney-coach/
You might also like: Improving Your Intake Conversion Rate, with Chris Mullins
