Episode 253:
Welcome to episode 253 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Kyle Sheldon, co-founder De Facto Digital Consulting.
Kyle is a 10-year veteran in the legal marketing field. He co-founded De Facto Digital Consulting with John Schroeder with the objective of bringing transparency and accountability to the industry.
What you’ll learn about in this episode:
- Why Accountability is Key in Digital Marketing
- Firms often feel lost when evaluating their marketing performance, relying heavily on reports from vendors.
- A third-party audit can cut through the confusion and provide a clear picture of what’s really working.
- How PPC and SEO Need Hands-On Attention
- PPC campaigns can easily drain budgets if not actively managed, especially with irrelevant keyword targeting.
- SEO takes time, especially in competitive markets, and requires a well-executed, keyword-focused strategy to see results.
- Why All Marketing Vendors Are Not Created Equal
- It’s tough to know if your marketing agency is delivering real results or just fluffing up reports.
- Accountability measures ensure your marketing dollars are driving real progress, not just numbers on a page.
- How Lead Conversion Starts with Solid Intake
- Poor intake practices, like failing to follow up on inquiries, can leave potential clients (and profits) on the table.
- A well-trained, proactive intake team is essential to turn leads into actual clients, maximizing your marketing investment.
- Ways Full-Funnel Visibility Drives Success
- To capture the most leads, firms need to be visible across multiple channels—SEO, PPC, local ads, and organic search.
- A comprehensive, multi-channel approach gives firms the edge in today’s competitive digital landscape.
Resources:
http://www.defactodigitalconsulting.com/
https://www.facebook.com/DeFactoDigital
Twitter: @defacto_digital
https://www.linkedin.com/in/john-schroeder-b87b3821a/
https://www.facebook.com/DeFactoDigital
Twitter: @defacto_digital
https://www.linkedin.com/in/john-schroeder-b87b3821a/
Additional Resources:
https://www.pilmma.org/resources/