Episode 339:
Welcome to episode 339 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, Vice President of Business Development at Consultwebs. Tanner works with law firms across the country on case-driving online marketing strategies and helps firms evaluate how technology, automation, and AI can support their digital marketing goals.
The conversation focuses on how law firms can adopt technology without losing the human relationships that drive client trust and referrals. Tanner explains why every firm needs to evaluate tech through the lens of its own culture, goals, operations, and client experience. He also discusses how automation and AI can improve marketing, intake, lead tracking, data analysis, and operational efficiency when implemented intentionally.
What you’ll learn in this episode:
- How to Approach Technology Without Losing Client Relationships
– Why firms should evaluate tech based on their mission, culture, and client experience
– How automation can support the business without making communication feel robotic - What a Tech Stack Really Means
– How law firm tools should connect and share data across platforms
– Why integrated systems create better reporting, tracking, and operational efficiency - Using AI to Strengthen Marketing
– How firms can use AI for ideation, content strategy, and competitive research
– Why authority, citations, and personal brand matter more in AI-driven search - Improving Intake and Lead Conversion
– Why firms may be losing valuable cases without realizing it
– How AI tools can help identify missed opportunities and rescue leads - Building a Culture That Can Handle Change
– Why law firms need to manage change intentionally as AI and automation evolve
– How leaders can help teams understand the purpose behind new tools and processes
Resources:
Website: consultwebs.com
LinkedIn: linkedin.com/in/tannerjonescw
Facebook: facebook.com/consultwebs
Additional Resources:
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind
https://calendly.com/jenna-pilmma/strategy-session-with-pilmma