Episode 345:
Welcome to episode 345 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken sits down with Bert Parnall, Founder of Parnall Law. Bert shares how he helped grow Parnall Law from a small personal injury practice into a firm with 19 attorneys and more than 110 team members.
The conversation focuses on the practices behind sustained growth, including building a strong culture, hiring selectively, developing leaders, strengthening intake, and creating disciplined planning rhythms. Bert also explains why a client-first mission, clear core values, and a commitment to team development have helped the firm generate more referrals and scale without losing focus on the people it serves.
What you’ll learn in this episode:
- How Culture Supports Law Firm Growth
– Why core values should shape how team members communicate and serve clients
– How a strong culture can improve retention, collaboration, and long-term performance - How to Hire and Develop Better Leaders
– Why selective hiring is more important than simply filling open roles quickly
– How owners can grow by empowering leaders instead of staying involved in every decision - Why Intake Is a Core Growth Engine
– Why marketing dollars are wasted when a firm is not equipped to convert incoming leads
– How a stronger intake team helps firms capture more of the opportunities their marketing creates - How Planning Creates Accountability
– Why annual planning and quarterly reviews help firms stay focused on their priorities
– How disciplined business rhythms keep leaders working on the firm, not only in it - How a Client-First Mission Drives Referrals
– Why excellent client service can become one of the strongest sources of repeat business
– How putting the client’s needs first can guide decisions, even in difficult cases
Resources:
Website: hurtcallbert.com
LinkedIn: linkedin.com/company/parnall-law<
Facebook: facebook.com/ParnallLawFirm
Instagram: instagram.com/parnalllawfirmllc
YouTube: youtube.com/@parnalllawfirm
Additional Resources:
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind
https://calendly.com/jenna-pilmma/strategy-session-with-pilmma
AI for PI Expo
https://www.pilmma.org/ai-for-pi-expo/