Episode 309:
Welcome to episode 309 of Grow Your Law Firm, hosted by Ken Hardison, founder of PILMMA. In this episode, Ken sits down with Seth Deutsch, founder of Samson Partners Group, a seasoned operator, board member, and growth leader with deep experience in private equity, alternative business structures, and multi-market professional services. Seth has architected nine buy-and-build platforms, executed more than 70 acquisitions, and served as CEO and operating partner across public, private equity-backed, and founder-led companies. His firm advises legal organizations on the evolving ABS landscape across seven submarkets, helping practices navigate consolidation, competition, and long-term value creation.
- Differentiation in Competitive Markets
– Why “yelling louder” or copying competitors fails
– How authentic brand positioning can outperform large market spenders - Understanding What Clients Actually Value
– Extracting insights from real client sentiment
– Identifying the traits that truly set your practice apart - Avoiding the “Gimmick Trap”
– Why catchy nicknames and flashy identities rarely sustain long-term value
– Ensuring your brand reflects who you really are - Smarter, Not Louder, Marketing
– Building a media plan that generates revenue, not just impressions
– Choosing channels based on audience, message, and ROI - Growth Through Mergers & Acquisitions
– How to evaluate whether and how to merge brands
– When to integrate two practices and when to keep identities separate
Resources:
Additional Resources:
https://www.pilmma.org/the-mastermind-effect
https://www.pilmma.org/resources
https://www.pilmma.org/mastermind
AI for PI Expo:
www.pilmma.org/ai-for-pi-expo
