Episode 75:
Client-Centric Marketing, with Mark Schaefer
Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.
His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
What you’ll learn about in this episode:
- Marketing lies: the battle between consumers and marketers
- How emotional connection and marketing go hand-in-hand
- Why you should always make your clients the “hero” of the story
- The most effective methods of marketing in today’s climate
- Why being “of the community,” instead of “from the community” makes a big difference to today’s consumers
- What is consensual marketing
- What should you be doing to ensure your marketing is customer-centered
Resources:
- Website: https://businessesgrow.com/blog/
- Facebook: https://www.facebook.com/mark.schaefer3
- LinkedIn: https://www.linkedin.com/in/markwschaefer/
- Twitter: https://twitter.com/markwschaefer
Additional Resources:
- The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/
- PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/
- PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021
- PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma
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