Episode 247:
Welcome to episode 247 of the Grow Your Law Firm podcast, hosted by Ken Hardison. In this episode, Ken sits down with Tanner Jones, VP of Business Development at Consultwebs.
Tanner Jones is a seasoned expert in online marketing for law firms, particularly personal injury firms, with over 20 years of experience at Consultwebs. He is known for his valuable insights and practical strategies that help law firms enhance their online presence and maximize their marketing efforts. Tanner’s approach focuses on building strong brand identities, optimizing phone answering processes, and creating efficient website designs to generate leads and establish credibility in the legal industry.
What you’ll learn about in this episode:
1. Marketing Considerations:
– Understanding your audience and your brand.
– Who answers your phone and what does your sign-up process look like.
2. Your Website is your Virtual Office:
– Quick-loading, mobile compatibility, consistency, content, etc considerations.
– Building your trust, showcasing your brand, your assets, and your accomplishments.
3. Turning Potential Clients into Clients:
– Recognizing the importance of providing clear conversion and contact opportunities on website pages.
– Utilizing tools like Intaker to enhance user experience, increase engagement, and improve conversion rates.
4. Lead Generation and Brand Building:
– Monitoring data metrics and leads generated through marketing efforts.
– Benefits of combining brand building and lead generation to reach and retain clients.
5. Reaching a Wider Audience Online:
– The importance of prompting clients to review your law firm on Google Business Profiles.
– Strategic video content creation and leveraging platforms like YouTube, without relying too much on AI.
