Episode 47:

As the Vice President of Business Development at Consultwebs, Tanner Jones oversees all business development opportunities for Consultwebs and their clients. He has the privilege of speaking with virtually every law firm that contacts Consultwebs and working with them to determine how they may accomplish their digital marketing goals.

Tanner frequently shares his insights on online marketing with the legal community, including speaking at PILMMA conferences held throughout the country. He has spoken at M&L Seminars and co-hosted webinars with Google, Avvo, LawMarketing.com Editor-in-Chief Cindy Greenway and Raleigh attorney / PILMMA founder Ken Hardison. In 2019, the Academy of Truck Accident Attorneys invited Tanner to speak at its Annual Symposium in Nashville. Additionally, Lawyers Weekly newspapers and Attorney at Law Magazine have interviewed Tanner numerous times. Tanner is a regular contributor to the Consultwebs online legal marketing blog. He has also appeared on the award-winning LAWsome podcast, discussing how law firms can measure their marketing ROI.

A native of Waynesville, North Carolina, Tanner earned a degree in Business Management (with a minor in Economics) from Berea College in 2008. He has now returned to Waynesville, where he lives with his wife, daughter, and son and enjoys camping, hiking, fishing, hunting, golfing and playing “any other competitive sport available” in his free time. However, he admits that his goal for sports has gone from “win” to “don’t get injured.”

What you’ll learn about in this episode:

  • How Consultwebs helps law firms in all aspects of digital marketing and online messaging including web design, social media and SEO
  • How Google’s new Google Screened Local Service ad program works to verify a business and show that a business has developed a trusted reputation
  • How getting approved for Google Screened allows you to run Local Service ads in your market and appear at the very top of search results
  • What qualities Google evaluates in how they rank your ads, and why it is important to respond to as close to 100% of the leads Google sends you as possible
  • Whether to list your office hours as open 24/7 or not, and why Google can pull your ad if they receive enough complaints about your business
  • How an agency like Consultwebs can be a powerful partner to help you identify what marketing efforts are working and where to best spend your money and resources
  • Why it is important to avoid getting caught up in “recency bias”, and why getting started quickly is the key to getting the best returns
  • Why continuing to invest in pay-per-click and allocating new budget to Local Service ads is critical to evaluate Local Service ads’ effectiveness for your firm
  • Why your firm needs to have a clear business strategy to best determine if pay-per-click is cost effective
  • How some law firms are using location, proximity and local search to determine where to open new office locations

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