Get Your Fair Share of Serious Injury Cases in 2020

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Cast is now starting. All attendees are in listen only mode. Good afternoon folks, and welcome to today’s webinar. Get your fair share of serious injury cases in 2020, before I turn it over to our presenter, Mike Reinhardt, I’ve got just a couple of a couple of housekeeping things. Everyone is in mute mode. However, if you have a question,
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we’ll be taking questions at the end of the webinar. You can submit your questions by using the questions tab on the software. There This recording, this webinar is being recorded and it will appear within 24 hours on the members toolkit on dot org. So without him, you do like to introduce Mark Reinhard. He’s the co founder and CEO of legal TV leads,
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and he’s got a very, very interesting program for us today, Mark, it’s all yours. Hey, thank you very much, Erica. Appreciate it. We always love chatting with, uh, with the Selma guys. Um, you know, we’ve had the opportunity to meet quite a few attorneys across the country and without a doubt, the, uh,
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the Peloma group or a, you know, some of the best, uh, best attorneys that we’ve had a chance to, uh, to work with. So, um, you know, Eric, as you said today, we are going to, uh, we’re going to be learning, uh, um, you know, how to get your fair share of serious injury cases in 2020.
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So, you know, first off I hope everyone had a, a relaxing holiday, uh, and you’re ready to kick start the new year by learning how to get your fair share of, uh, of those injury cases in 2020. So we’re going to discuss secrets to help you identify serious injury cases, tips for closing those cases, and then finally strategies to maintain a consistent flow of serious injury cases.
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So I can, uh, I can obviously hear everyone, uh, answering this question with a resounding yes. So we’ll, uh, we’ll jump in and get started. So first off, what is a serious injury? Um, you know, we know that everyone who calls into your law firm, they think they have a serious injury, even if there is no serious injuries at all.
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So someone might call in with a hangnail to them. That’s a serious injury, uh, who has enough of a enough of these calls. The old I was walking down the street, I slipped and I fell and I’d like to Sue someone. So, you know, I realized that there are some solid premise cases out there, but the vast majority of them are time-wasters simply because liability is,
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is next to impossible to prove. So for the purpose of today, we’re really gonna focus only on auto accidents. And specifically we want to talk about auto accidents that have a broken or fractured bone torn joint or ligament surgery required traumatic brain injury and wrongful death. So, you know, big, big, catastrophic injuries. These are the types of cases that generate a massive ROI.
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These are the cases that every attorney across your market is competing for and spending hundreds of thousands of dollars to sign. You know, these are the guys that have multimillion dollar budgets. These are the cases that are, that they’re going after. So we don’t want to talk about serious injury cases and what they can do for yourself or your practice. These are the type of cases that they can help you buy the beach house by the mountain house,
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or simply they fund your affirm for the rest of the year or years to come. We’ve seen guys hit big cases and have the ability to alter the trajectory of their practice. You know, I’m talking about hiring more staff, maybe it’s investing in marketing, upgrading your technology, moving to a bigger office, you know, whatever it is, these are the cases that give you those options to make those decisions.
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So, you know, now that we’ve, we’ve identified, you know, what is a serious injury case? Let’s talk about some tips for signing cases like this, because they are a little bit different than just your garden, variety, slip, and fall. So, you know, this, this first tip, you know, I kinda laugh. I’m sure people out there are,
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you know, they’re going, you know, duh, obviously a step one answer calls live. So this seems incredibly obvious, right? And you know, to most people, it is. So you have a front desk person, you have an intake person or someone who fields all the calls that come in, but I want to talk about, you know,
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what happens if that person, maybe they took a bathroom break when the call came in, maybe they’re on their lunch break or maybe a, you know, multiple calls have come in at once and you just don’t have enough bodies to field those phone calls. So, you know, what do you do? Or what happens if that call comes in on the weekend and that,
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you know, that rings to you, that rings to the attorney. Maybe you’re a church, maybe you’re at your kid’s soccer game. You need to have a plan in place. So that call will never go unanswered or go to voicemail. You know, answering services are so cheap these days, you should always have one for backup situations, just so you have someone in place to answer every potential call.
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So here’s why if I wanted to use a real world example here. So this was a, a lead that our company delivered in September of last year. Um, I apologize for the eye test on this. If you look at the top of the screen. So this, this lead came in on Sunday at 1:25 PM. This gentleman called in from the hospital after his brother was hit by a tour bus in San Francisco the day before.
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So the brother had suffered serious and he was in the ICU. So what happens if, uh, that call good afternoon, everyone was busy. Everyone was just, they were out and it’s, Hey, you know what? We’ll get to that on Monday. Do you think that they’re going to sign that case? Very unlikely. The second thing. And,
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and honestly, I’d argue that this is one of the most important things to do on a phone call and that’s to show empathy. So, you know, in this particular situation with this lead, you have a terrible family accident and you need to let them know that you understand with you understand and you empathize with what they’re going through. So, you know,
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I know that virtually everyone on this webinar knows that, but you have to make sure that everyone on your staff who might answer a phone call from a potential client, they practice this when they complete an intake. So we work with a ton of firms across the country. We listened to thousands and thousands of phone calls, and I’ve heard way too many calls where someone will call in describing literally the worst experience of their life.
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You know, Hey, my brother was hit by a bus. Uh, and the response from the intake person is, uh, I’m sorry, sir. What’d you say your name was, you know, it’s, it’s not that difficult to start every call with. Oh my gosh, I am so sorry that this happened to you. You know, you did the right thing by calling,
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uh, you know, let me know how I can help you. So, you know, empathy is so important and it goes towards, you know, building rapport, which is step three. So, you know, we know that people do business with people that they like, so you can build rapport on almost anything, you know, whether it’s their name,
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whether it’s the car they drive, where they live, or even the game, uh, you know, that was on last night, they need to trust. They need, excuse me, they need to like you before they trust you and they need to trust you before they do business with you. So that brings us to step four. So that’s transactional trust and experience.
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So you do this by reassuring the color that you’ve represented a number of clients that have had the same type of accidents, uh, you know, they’ve called the right firm and that your team is well versed in this type of case. So, you know, in our tour bus case, this family is likely looking for an experienced law firm. Who’s handled cases like this before.
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So again, this is where that wealth of experience that you’ve had, that your firm has, can come into play and really show that color that you know exactly how to handle their case, and that you’re going to be able to maximize the settlement that they get. Step five. I think this is probably everyone’s favorite part, uh, and NASA closing the actual deal.
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So, you know, quite simply put this just means ask for the business. Even if you feel that the intake conversation, wasn’t your best performance, still ask that caller to sign up with the firm. You know, you’ll honestly be surprised at how many people will agree. So for most people, you know, you have to remember that this is probably their first interaction with a law firm.
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And, you know, they’re looking for you on what to do next. So if you ask them for a sign up and just simply say something along the lines of like, Hey, listen, here are the next steps to working with our firm. You’re going to be shocked at how many people, uh, are going to immediately sign up with you.
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Uh, so I think one of the cool things about working, um, you know, with our companies that we work with hundreds of law firms across the country, big markets, small markets, big firms, small firms. And so we see a variety of methods for how attorneys are assigning, uh, cases these days. And we wanted to share with you guys a few resources that we think that you can fairly easily implement,
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uh, and increase their conversion percentage. So in my opinion, any more, the name of the game in this business is to get a lead signed up as fast as humanly possible. So speed matters just like if, if, if you get a call and you set up an appointment, so today is what, today’s a Thursday, you get a call today and you set an appointment with someone to come into your office on Monday.
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How many different attorney messages between today and Monday, do you think that they’ll be exposed to? So, I mean, I bet it’s, I bet it’s in the hundreds, if not more. Uh, so again, speed matters when it comes to getting people off the street and signed up. So for me, I would say that digital signups, it’s no longer cutting edge technology.
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Uh, and it’s honestly, it’s a must have for every single firm. So we have firms who signed hundreds of cases every single month. And all of all of those signups are done on the initial call with a text or email retainer. So, you know, you can now stay on the phone with someone and you can walk them through your documents,
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uh, before they ever hang up. So, you know, no more mailing on a packet and then hoping it makes its way back to the firm. Um, you know, and I do realize that a lot of guys, they still really value that in person meeting. And we’re not saying that you don’t, uh, you know, you shouldn’t have that,
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or you can’t have that, but get someone signed up initially on that call. So mentally on their end, they’re off the streets. So a couple of resources that we really like, um, you know, I know that there are a number of a number of services out there, but you know, stuff that we see our clients using on a daily basis that is working.
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So one is signed now, uh, and I put the web address up there for you. This is just a very simple convert your documents, um, into their platform. And you can text and you can email. And like I said, it’s just as simple as you know, Hey, uh, mr. Kahler, I’m terribly sorry to hear about your accident.
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I’m going to send you over some paperwork right now. I’m going to walk you through how to do it, and you can show them how to sign a cap Torah. I think a lot of pride them up. Uh, folks are very familiar with Danny and his team over there. They do a great job. Uh, so they offer those digital sign up packages as well.
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Uh, so just, I think two key resources that really everyone should be implementing in 2020, if you’re not already doing it The second. And you don’t want to talk to kind of some personal success that we’ve had, um, personally with this, but, you know, if a client won’t sign up on the phone, you know, and there’s still gonna be some folks that,
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you know, the technology aspect is going to be a little bit foreign to them. You know, the next easiest solution I think, is to get them signed up, is to send a mobile notary or investigator out to meet them at their house or a public place like a Starbucks or something like that. Just, you know, something by their house where they feel comfortable meeting a stranger in public.
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So we were recently running a Roundup campaign for one of our clients, and we were getting a ton of folks who would call in, they would qualify. Uh, and a lot of people were from rural rural areas. And so maybe technology wasn’t, uh, what they were most comfortable with. And so we implemented, uh, mobile investigators. And so anytime someone would call in and they would qualify and they wouldn’t sign up our packet,
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uh, online, digitally, what we would do is we would set an appointment for those guys. So the next day we would send out a mobile notary who would walk them through the documents and get them signed up. And I can tell you that our closing percentage went through the absolute roof. So, you know, the name of the game is to make it as easy as humanly possible for people to sign up with your law firms.
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So remove any possible barrier. Uh, you know, I laughed when we were doing, um, you know, the mobile notary signups because I had something that, um, uh, I think my financial advisor had sense that I had to sign for my son’s college fund. And it sat on my desk for about a week because I just didn’t really have time to take it to the post office.
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And, you know, that was something that I, I had planned to mail back. It was something I wanted to mail back. Um, but I was just busy, you know, life gets in the way. So imagine if that paperwork was a potential client for you, and that was a multimillion dollar case. You don’t want that sitting on their desk for any length of time.
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So remember this lead, that’s a, that we talked about a few minutes ago, too. Her bus accident happened September 14th. They called it on September 15th. So here’s an actual email. I screenshotted, I removed remove some names to protect, uh, to protect, uh, folks privacy. Now, if you’ll look at the top, you’ll see that this email case signed up 3:13 PM.
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So in less than two hours, they had an investigator on a Sunday go out to the hospital to meet with and sign the family. So it turns out this was a commercial tour bus that hit their family member. So this was over a $5 million case that was signed up in about an hour and 45 minutes. So, you know, can you imagine if that law firm just said,
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Hey, you know what, it’s Sunday, it’s September boot ball season just started. We’re just going to spend the day dealing with this. We’re going to come in on a, on Monday morning, check the answering machine and we’ll deal with, uh, you know, we’ll deal with whatever leads came in over the weekend. So, you know, I always say with personal injury is that you never know when the phone rings.
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If it’s going to be your wife calling to ask you what you want for dinner tonight, or if it’s going to be a potential multimillion dollar case. So you really truly have to treat every single call that comes in. Like it is that big case. So now that we’re in 2020, you know, whether you had a monster year in 2019, we all started on January 1st with a completely clean slate.
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So, you know, the goal today is obviously how do we fill our pipeline with a consistent flow of serious injury leads in 2020? Uh, so, you know, over the years in this business, I would always have conversations with attorneys and, you know, they would ask, Hey, I only want, uh, auto accident cases, you know,
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and if you could send them over with that with broken bones, uh, you know, wrongful death, TBI, we’d love it. You’re the attorney. And I would kind of both laugh and be like, Hey man, who, you know, who does it want those types of cases? Of course, all right, now let’s talk about the reality of personal injury,
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uh, and what we can do for you. So, you know, finally after enough of those conversations, we thought, Hey, you know why, don’t why don’t actually, we do this. Why don’t we screen for just these type of leads? I mean, these are the big cases that everyone wants. So we’ve started offering campaigns that target just these cases.
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So, you know, serious injury cases generated from motor vehicle accidents. So what we do, uh, you know, obviously as our name would suggest we run television campaigns to generate these leads. So, you know, the, the, the thing that I always tell people to remember is that we can use any method. We want to generate serious injury cases,
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but we use TV because in our opinion, it remains the most effective way to produce big cases. You know, obviously outside of referrals, of course. So, you know, what we begin is by researching the best TV stations, programs, and times to air a TV campaign. So we then design a TV schedule to best generate injury calls, and then replace that by with our dollars.
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So, you know, nothing, nothing on the line for you, if, uh, if the calls don’t start coming in. So television ads launch, uh, on network stations in your local area, and we begin to generate calls immediately now, ex uh, excuse me. So these are inbound calls sent to our intake team. They’re fully screened out accident leads,
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they’re alive, transferred to your affirm. So, uh, you know, I kinda joke that, um, I didn’t use to say that these were a hundred percent exclusive, but I’ve had a number of conversations recently with people where they’re getting leads that were sold five, six, seven even more times. Uh, and I think that that’s just a huge,
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huge time-waster because, you know, we all know we’ve all gotten that form filled lead, where you spend days tracking them down only to get them on the phone. And it turns out, they just said, Hey, I never filled out anything. I have, uh, I have no idea what, uh, you know, what you guys are talking about.
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So a hundred percent exclusively leads sent to you live on the phone, live transfer by an operator. Uh, all you have to do is, uh, is, is get him signed. So what determines a billable call on RN? So, you know, what are the serious injury leads? What are these auto leads that we talk about? So the first thing that we do when,
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uh, when a call comes in, uh, to our intake center, so we’re only going to transfer a call that meets the following criteria. So someone who is injured in a car truck, or motorcycle accident, they’re not at fault. The data loss was within the statute. They’ve never had an attorney. Insurance is present and treatment off. So that is a case that’s all the DNA of a case live,
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transferred on the phone with you ready to go, ready for you to sign them up. So that’s, that’s the first thing that we’re looking for. That’s just our regular auto accident lead. Now, if in our intake, we find out that the injuries that were sustained again were the, you know, the broken or fractured bone, a torn joint,
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or ligament surgery, traumatic brain injury, wrongful death, the big injuries, uh, that’s what we call our serious injury lead. Uh, and so, you know, I, I consider myself to be a bit of a psychic. So I I’m guessing that everyone out there is going, Hey, this is great. Who can I talk to? Uh,
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what can I expect from a campaign who’s done this, what was generated? So prior to rolling this out, uh, to Hilma members this year, we ran a campaign in Raleigh, in North Carolina with Ken, and I would love for, uh, for Ken to kind of discuss, um, how it went. We ran a, an approximately two week case,
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uh, case study with Ken generated phone calls, uh, with harvest and in Cocker, the law firm has signed up to date. They have seven signups. Uh, two of those were serious injuries. So, you know, again, we’re talking about broken bone car accident leads, um, and you all kind of turn it over to Ken cause know we wanted to,
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again, before we brought this to you guys, the proof is obviously in the pudding that this is legit. So, you know, we wanted to put our money where our mouth is and, uh, and, and test it with a, uh, you know, a real firm that you guys could talk with. Yeah. Well, thank you,
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Mike. Can you hear me okay? Yeah, I can hear you again. Okay. So, uh, before, before I would let these, uh, these guys come on the board and do it, you know, um, we had several programs over the years. Some of them weren’t real good. Some didn’t work as good. And, uh,
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before that I endorsed this program, I wanted to make sure that it would work before I would put it out to her, a film of people, because, you know, uh, you guys depend on me and I like to shoot straight. And so I told him, I said, you know, well, I’ll just do it myself, because if I let another lawyer to do it,
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they might not do good all the intakes. And I knew my law firm, uh, does better than average, own intakes. And so I wanted to see what it could do with a law firm. It actually knew how to, how to close a case. And so we tried it out. I told him, before you can do this webinar,
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I got to see some results and not just a pie in the sky. And we did this and I actually pulled the money out of my pocket and paid them. And I’m getting a referral fee for my law firm, of course. Uh, so I’ll make money off of this deal. Uh, I would make a lot more if I was my own law firm,
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of course, but, uh, even after paying into fees, I’m going to probably put the national cash in my retirement account. So I wanted to let everybody know that, that, uh, I wanted to bet this myself and just, uh, off of what some other lawyer told me, I wanted to do it for the truth. And, uh,
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the thing I like about it, if you don’t sign out the case, you don’t have to pay. Uh, and, uh, because there’s so many lead companies out there that still, you still much junk. Uh, and I just liked the way they got the parameters. Uh, and I don’t mind paying little bit more for the cases. If I know I ain’t got to chase them down,
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they’ve already prescreened them. I think it’s really probably be worth even greater for a small law firm that doesn’t have a lot of staff intake staff. It’s a great way. Of course, I’ll tell you now, uh, these cases come lock to December 23rd. I mean, they come in though, that was my birthday. I had a great birthday present that day.
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Uh, bought four cases, signed it. So they come in any time of the day, they come at night. And so you gotta be ready to get on the phone or have somebody on the phone and you got to cover weekends and you gotta cover nights and you gotta cover the holidays. But listen, it is so hard to get these cases.
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And I was really intrigued by the fact that we’ve got a couple of serious injury cases. I found that very, very interesting, very, very, uh, surprising actually, uh, to be honest, when you Mark, uh, because most of the stuff when we buy these is junk. Uh, just to be honest with you. So, uh,
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I was impressed. You impressed me. I told you, you had to impress me without you. Wouldn’t be here for this presentation today, but I really think it works. Uh, and like I said, you still got to do your job when you’re in, while we were still going to take the calls and you got to close it. And that’s part of why we did this educational board at the front,
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because if you don’t do this stuff he was talking about, and again with don’t make a damn, you know, once you get, if you’re not going to, you know, close the deal and get it signed up within 24 hours, it does make a difference. What kind of leads you get. So you gotta do your part. If you’re not serious about doing that,
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then I wouldn’t say that for any program, because you’re not gonna, it’s not gonna be successful. You’ve got to do your overhead, your staff, where you do it yourself, and these calls coming into your cell phone or whatever on the weekends at night, if you’re serious about getting some really good cases. Yeah. Ken, you know, the nice thing,
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nice thing with this is that, you know what, like I said before, I mean, well, we obviously are a lead generation company. Uh, I mean, we have produced hundreds and hundreds of thousands of personal injury leads over the years. And so one of the things that, that we know is what works and what doesn’t, when it comes to intake,
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when it comes to, you know, signing a lead. So, you know, we were happy to get on a call with, you know, whoever wants to talk, uh, and just say, Hey, listen, what’s the best practice, uh, for getting, you know, getting these leads signed up because, you know, to your point,
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I mean, w we had a couple of serious injury cases, uh, you know, I know that lead at the very top of faith, that was a, a, a mother, um, and her son who were both signed up, that was a commercial policy. Uh, so, you know, even though that was just a, you know,
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what we call a regular auto accident, you’ve got two folks commercial policy. So that’s, you know, that’s going to generate and do a, a great case. So, you know, from an expectation standpoint on these, um, you know, we’re, we’re live transferring over, uh, a call with the DNA of an auto case. So,
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you know, you guys are going to sign, you know, probably 75% of these cases. I mean, just imagine if, if I put you on the phone with someone who was injured in a car accident, they’re not at fault, uh, you know, a solid accident date, there’s no attorney insurance treatment, you know, think, think to yourself,
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how many of those, uh, how many of those leads are, uh, are, are you going to sign? So, you know, what we wanted to do obviously was, was do this test with Ken, uh, before we rolled this out, just, just again. So we, you know, we believe in our company, we know we have a good product,
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but, you know, we wanted to show Ken, um, you know, that we have what we say we have, uh, cause otherwise obviously we wouldn’t be here talking today. Uh, cause he obviously values, you know, values his group. Uh, and so, you know, we appreciate the, the job that his law firm did.
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And again, this was, this was a small test, a small window. Um, you know, if we ran this campaign for a couple months, uh, six months a year, uh, you know, Ken’s retirement account, he’d a pill mill would be closed in a and Ken would just be on a, you know, on a boat all day.
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So I don’t know if, uh, I dunno if that’s a good or bad thing for, uh, for us, if, uh, if we do that, but you know, for, uh, for Pelham of folks, um, you know, we wanted to, uh, to, to offer something on this webinar. So, you know,
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on anybody that’s, uh, that has their first order, we want to, uh, you know, we want to give you guys a, a free, serious injury lead. So, you know, on your first order, so, you know, talk about Most of the commitment was the financial commitment. Yeah. So, so can typically, uh,
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an order is, uh, is $20,000, uh, with us, you know, as you know, that’s, that’s what we did with you. Um, you know, as leads come in, like I said, you’re going to sign about 20% of them. We just, as all ways we’ll deduct, uh, you know, the cost, whether it’s an auto leader,
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a serious injury lead, we’ll deduct that from your total, there’s complete transparency with everything. Uh, and so again, we just want to make this as easy as possible and, and would that free, serious injury lead? You know, we want to start people’s year off on the right note and it’s like, Hey, here’s a, here’s a free broken bone,
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uh, car accident case to, uh, to kickstart your year. So, you know, I think that should get everybody going. You put up $20,000, like a retainer, but that you charge so much for it. Right? My case it’s a much more serious case, how much or does it depend? What We do for a regular auto case is a,
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is $1,500. Uh, and again, I, you know, I, I encourage people to reach out because, you know, there there’s a different price in Birmingham, Alabama. Um, you know, then there would be in Los Angeles, but, you know, for the most part you can pretty much hang your on, you know, a typical auto lead cost is going to be about 1500 bucks.
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Um, and the serious injury, what we normally do across the country is $4,000 for those, uh, for Peloma folks. Um, we’re going to do $3,000. So we want you guys to have the best pricing, uh, in the country. Uh, I just obviously with, with our relationship with Ken, and we want to give you guys that,
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uh, that good deal. So, you know, 1500 bucks for the auto 3000 for, um, the serious injury. And like I said before, I mean, you guys should be signing 75% of these cases, uh, that come in. So the vast majority of calls are going to be coming in during business hours. Uh, but like Ken said,
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you know, let’s, let’s discuss solutions to, uh, to make sure that we’re maximizing every single phone call that comes in. So it can, I don’t know if, uh, I don’t know if we have, uh, any questions or anything like that. Uh, if there’s anything that’s, uh, that people want to, uh, want to discuss or want to know more about.
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Yeah, actually we do have some questions. There’s a question for Ken, uh, from Paul who asks, um, Ken were those cases, local statewide, rural, what were the nature of the question of the cases They were in the Raleigh Durham TV market covers 20 counties, but that’s, that’s a, well, they ended up with about TV markets.
31:06
31:25
It was in our TV, there’s five TV markets in North Carolina. It was a really durable market. So they were all within hour, hour and 15 minutes away from our office in Raleigh. Yup. And can, we can obviously work with, uh, work with guys. I mean, you know, it just, it just depends on kind of what location they’re in.
31:25
31:41
I mean, we can, we can certainly do statewide, but, um, you know, we’re, we’re, we’re happy to deliver, uh, deliver leads anywhere, but, uh, yeah, for this particular test via we focused on the Raleigh market And it is a larger market. It’s like, what number 25 in the nation 26. Oh,
31:41
32:04
I’m not sure now. Yeah. So that’s a good, uh, so that was a good market. Okay. Mark goes a question. Um, is this, uh, program TV exclusive, uh, if the firm is running TV now, do you ask them to stop? Uh, this is absolutely not TV exclusive. So, you know, I think that kind of brings up a good point.
32:04
32:29
Um, you know, that, that I look at and If a firm is running their own television, uh, you know, this is something that they can supplement with. You know, I was looking at like a company like Coca Cola and what they’ve done to grow their business is they’ve gone out and they’ve bought a ton of different drink companies because not everybody’s going to go out and they’re going to drink a Coca-Cola,
32:29
32:47
you know, maybe they want a, they want a water. Maybe they want a, a, a sports drink. And so, you know, if you’re running your own television, uh, this is something that’s not going to cut into. What you’re doing. All this is going to do is supplements supplement with what you’re doing, and they’re still spending 50,
32:47
33:16
$60,000 a month. So this was in addition to what they were getting. And Richard is asking a question about, uh, how many leads per each, I’m sorry, how many, how many leads per order? Yep. Uh, so typically a, you know, on a $20,000 retainer, uh, it just depends on the balance between the auto leads and the serious injury lead.
33:16
33:36
So, you know, you, you saw, and I can kind of jump back to, to Ken’s order. So you figure that if the, the auto leads are $1,500 and the serious injury leads are 3000, you did a nice mix. Um, but you know, as Ken mentioned before, we have that $20,000 retainer, and as those leads come in,
33:36
34:05
we just simply deduct from that total. Um, and then when you hit, when you hit zero, there’s no, uh, no longterm contracts or anything like that. So it’s an order to order deal. You can turn on, turn it off, however you want to use it. All right. We have one more question. The question is what if you live in a venue that has a very heavy Spanish language speaking population such as Miami,
34:05
34:26
but you don’t speak Spanish and currently don’t have the staff to help you translate. Is it possible to scream? That’s a, that’s a great question. Yeah. So great question. Uh, so, you know, we do have the ability, uh, you know, I know that there are a lot of firms out there that have Spanish speaking capabilities,
34:26
34:48
but if you are in a market where a Spanish, you know, is not your forte, uh, again, we can, we can simply run, uh, on English language, um, television networks. And so, you know, I won’t say that that’ll, you know, 100% eliminate a potential Spanish audience, but, um, you know,
34:48
35:13
the, the thought obviously is that if we’re running on English language television, then you know, likely the caller is going to be able to speak English. Here’s a question, are the, are the commercials branded for the farm? So the commercials are not branded for the firm. And there’s an important reason why we do that. So know you guys can imagine that if we are sending over,
35:13
35:32
uh, basically the best of the best, if we’re sending over screened auto accident leads, there’s a lot of waste, uh, that goes with that. And so what we do is we will send those calls, um, you know, elsewhere typically we’ll just, we’ll send them to an exchange because, you know, we don’t want to just hang up on them and say,
35:32
35:50
Hey, we can’t help you if, uh, you know, if you don’t have this auto case. So, you know, because we send those calls, um, you know, to, uh, to a few different sources, we don’t brand, uh, we don’t brand for, uh, for the law firm. Thomas Sina is asking if,
35:51
36:11
uh, they can pay a higher amount than the $20,000 as a retainer for leads. Okay. Absolutely. I mean, we’ve got, uh, we’ve got firms across the country that, I mean, they, they literally spend anywhere from $20,000 to new, we’ve got, we’ve got a couple of firms in California that, I mean, they’re spending hundreds of thousands of dollars.
36:11
36:31
So, you know, there are, there are wildly competitive markets, uh, across the country. And so, you know, what, what we try to do with that $20,000 retainer is get you guys a good sample size. Um, you know, so you have the ability to sign a number of cases, make some good money. Um, you know,
36:31
36:55
and obviously we can scale it from there, uh, in virtually every market that we go into And for someone who may have missed it, can you, um, can you cover market exclusivity again? Uh, so there are a number of markets, uh, across the country that are closed out. Uh, and the reality with that is that, you know,
36:55
37:16
as you guys know, there’s only a certain amount of leads that, that we can produce in a given month in a given market. So, you know, really, uh, from a market exclusivity standpoint, that just comes with however many leads that we can generate. Um, you know, that’s, that’s, you know, where we go, but we typically have,
37:16
37:33
you know, I’d say two to three firms in a typical market. Uh, but you know, obviously if, if, if you’re a firm who has a very large appetite, uh, you know, I wanted to put my contact information up there, so you’ll re reach out and let’s discuss, uh, let’s discuss what market you’re in. Cause like I said,
37:33
37:51
you know, California, wildly competitive, uh, you know, the state of Georgia is completely closed off, you know, Florida is another one, that’s an incredibly tight supply. Uh, so again, there’s a finite amount of these leads that can be produced. Uh, you know, you can’t just go out and manufacture, broken bone car accident cases,
37:51
38:07
um, you know, to, I can’t just do 400 a month in, in whatever city that you want. Uh, I wish I could, but, um, you know, that’s, that’s just not the case. So, you know, reach out let’s, uh, let’s discuss what market, um, and you know, what our capabilities are in that market.
38:11
38:40
Any more questions, folks, I’ll give you a couple more minutes to type a question in if you like, and during that time, I’ll simply remind everyone that a recording of this webinar will be available tomorrow on dot org. You can log into the member’s toolkit and you’ll find it there on the first page. Any more questions? No. Well then Mark,
38:40
39:00
I’d like to thank you for, um, sharing this with us today. Very informative, and we hope to have you back. Perfect. I appreciate that. And, um, and I assume that, um, you know, Mike, again, my contact information is up it’s, uh, Mark our legal TV leads.com, our website, legal TV leads.com.
39:00
39:17
You know, reach out if, uh, if you have questions, you know, we’d love to, uh, love to hear from you folks. And honestly, if, uh, if you have a question just simply on intake and conversion, uh, reach out, cause like I said, we, we deal with that every single day. We’ve got some great ideas.
39:17
39:32
So even if you don’t want to campaign, um, and he just wants some tips reach out and we’re happy to talk. So thanks so much Ken for having us. We really appreciate it. Thank you. Thank you. Bye folks. Thank you.